Eli Calderón- Morin

Chairman & Founder MoMo Silicon Beach

acgji2@r.postjobfree.com

Summary

Eli has been at the forefront of mobile disruption as an advisor and team member to some of the fastest growing

and groundbreaking mobile startups on the planet: AdMob/ acq Google, SnapTell/ acq Amazon, Alohar / acq

AutoNavi/ Alibaba, Mojiva, InMobi, OpenX, Lipa Learning, and Appfuel (acquired undisclosed). Over the last

decade, Eli has gained expertise in the areas of mobile monetization, startup growth, developer evangelism,

M&A, strategic partnerships, business development, sales, design, creative management, and product

management globally & within the US.

Eli received his education from the University of California Irvine, the UCLA Anderson School of

Management, and most recently the Innovation & Entrepreneurship Program at the Stanford Graduate School of

Business. He is the Chairman & Founder of Mobile Monday Silicon Beach (a non-profit) and holds numerous

advisory positions in the mobile industry. Eli currently lives in South Pasadena, California and can be reached

at acgji2@r.postjobfree.com or 626-***-****.

*AdMob acquired by Google

*SnapTell acquired by Amazon

*Appfuel acquired undisclosed

*Alohar acquired by AutoNavi Holdings Ltd (AMAP.O) / Alibaba Group Holding Ltd (IPO-ALIB.N)

Skills & Expertise

Mobile Devices

Start-ups

Mobile Marketing

Mobile Advertising

Strategic Partnerships

Business Development

Mobile Applications

Digital Strategy

Mobile Technology

Entrepreneurship

Mobile Internet

Online Advertising

Business Strategy

Advertising

Digital Marketing

Strategy

Marketing

Product Management

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Android

SEM

Ad Networks

Mobile

Integrated Marketing

Web Analytics

E-commerce

Biz Dev

iPhone, iPad, Android Advertising

iPhone

Hyper Revenue Growth

New Business Development

Venture Capital

Monetization

Analytics

Mobile Strategy

Territory Startup & Turnaround

iOS development

Android Development

Web Marketing

PPC

RTB

Corporate Strategy

Mergers & Acquisitions

Emerging Markets

Mobile RTB

Corp Dev

Multi Floor Auctions & Exchanges

Mobile Analytics

SaaS

MAAs

Projects

California Institute of Technology (Caltech) Entrepreneurs Forum: Monetizing Mobile Media:

Technologies, Use Cases, Industry and Investor Perspectives (Speaker & Panel Moderator)

June 2013 to Present

Members:Eli Calderón- Morin

(Moderator) The Caltech Entrepreneurs Forum is a joint venture of Caltech's Industrial Relations Center,

Caltech’s Office of Technology Transfer, the Caltech Alumni Association.

Monetizing Mobile Media: Technologies, Use Cases, Industry and Investor Perspectives With Special Guest

Moderator: Eli Calderón Morin / Chairman & Founder Mobile Monday Silicon Beach

Flurry Tech Hub LA (Speaker & Panel Moderator)

May 2013 to Present

Members:Eli Calderón- Morin

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(Moderator) Flurry (www.flurry.com) TechHub Meetups are monthly, free-to-attend events that bring

together high-caliber developers, founders, entrepreneurs and investors in the technology community. Flurry

TechHub Meetups are held across the world’s top tech centers including San Francisco, New York, Toronto,

and Los Angeles. Meet the smartest, most innovative tech entrepreneurs in your community. Build

relationships and share ideas in a relaxed setting over free drinks.

Experience

Instructor at General Assemb.ly

January 2014 - Present (10 months)

INTRO TO THE LA STARTUP COMMUNITY

ABOUT THIS CLASS:

This class is an orientation to help newcomers to the startup scene get acquainted with the exciting world of

tech in Los Angeles. We will canvas key events/meetups to attend, people, companies, VCs, blogs, hot issues,

and more. Learn the role of key players such as Los Angeles UX & UI Meetups, Startup Weekend, Creative

Mornings, Maker Studios, Machinima, Nation Builder, Factual, Riot Games as well as Launchpad LA and the

Accelerator / Incubator ecosystem. After class you are welcome to network with a number of prominent folks

in the ecosystem.

https://generalassemb.ly/instructors/eli-calderon-morin/2003

Advisor at PreApps

2013 - Present (1 year)

Mobile startup in Boston!

Director Strategic Partnerships at Adtile

2013 - Present (1 year)

Adtile - Native meets motion. All-new mobile advertising experience for a world on the move.

Advisor at hotmob

2012 - Present (2 years)

Hong Kong's #1 Mobile ad company.

www.facebook.com/HotmobMobile

Chairman / Founder (non-profit) at Mobile Monday Silicon Beach

2010 - Present (4 years)

Mobile Monday Silicon Beach is part of the global MobileMonday™ (MoMo) community. Originating in the

birthplace of mobile, Helsinki Finland; MoMo is a neutral, non-profit organization which seeks to connect

university, research, startup, entrepreneur, angel, vc, and technology communities in the sharing of

knowledge and in the innovation cycle. Mobile Monday Silicon Beach also works closely with select

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portfolio companies to contribute to their success in various mentoring and advisory roles:

• Mobile Art Direction

• Product & Design

• Angel Funding, Strategic Funding, and Partnerships

• Scalability and Growth

• Defining business strategies

• Technology Filter

• Recruitment

• Market & Growth positioning

1 recommendation available upon request

Advisor/ Platform & Developer Evangelist at Alohar

2013 - 2014 (1 year)

Alohar Mobile is Ambient Intelligence. Backed by some of the most successful investors in Silicon Valley

(David Cheriton, Tim Draper, others). We are building a new generation of intelligent smart-phone

applications and mobile behavior services that will change the future of mobile.

*Alohar acquired by AutoNavi Holdings Ltd (AMAP.O) / Alibaba Group Holding Ltd (IPO-ALIB.N)

Advisor at Appfuel

2013 - 2014 (1 year)

Swap recommendations and earn!

An intelligent cross promotion and monetization tool for App Developers that you can set and forget.

*Appfuel acquired undisclosed

1 recommendation available upon request

Mobile Strategy at OpenX

2013 - 2014 (1 year)

I provide industry knowledge and insights on mobile to OpenX.

OpenX is a global leader in digital advertising technology and services, enabling digital media companies to

manage and maximize their ad revenue. OpenX is an unique platform which combines ad serving, a real-time

bidding (RTB) exchange, yield optimization, and content valuation to deliver the highest revenue across

every desktop, tablet, and mobile screen. 94% of top 100 brand advertisers and 53% of comScore 100

publishers work with OpenX, conducting 125 billion monthly transactions with 12 billion daily bids from

buyers.

Advisor at LiPA Learning

2013 - 2014 (1 year)

LiPA - iOS Game Based Learning for Children.

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Advisor at MobGold

2011 - 2013 (2 years)

Mobile startup in Jakarta, Indonesia

Inside Sales Manager at InMobi

2010 - 2010 (less than a year)

•Part of North America launch team that was responsible for building a developer community, driving BD &

Sales activities, and reaching both advertisers and publishers.

Account Executive at Mojiva

2009 - 2010 (1 year)

Early start-up member that built key revenues in preparation for successful $7MM Series B venture round.

Launched in 2008, Mojiva is headquartered in New York with offices in San Francisco, Los Angeles, Seattle,

Detroit, Chicago and London, and offers a team with experience from Google, AdMob, DoubleClick,

Microsoft and Motricity. Most recently, Mojiva raised $25 Million & $7 Million venture rounds in July 2011

& November 2012 from investors Shamrock Capital Advisors, Bertelsmann Digital Media Investments, and

Pelion Venture Partners. Mojiva’s total funding to date is $42.3 Million.

3 recommendations available upon request

Adventuring & Traveling in/ at Costa Rica

2009 - 2009 (less than a year)

Inside Sales Manager at SnapTell / acq . A9.com

2009 - 2009 (less than a year)

In conjunction with VP of Sales helped to execute and launch SnapTell's US sales efforts. Directly assisted in

generating all company revenue, taking billings from $0 to $1.2M in first 10 months. Worked with

publishers, brands and their agencies to bring unmatched interactivity to legacy ad models

SnapTell provides a highly customizable and integrated mobile marketing solution. With this

Snap.Send.Get™ solution, marketers can deploy mobile marketing campaigns quickly and effectively. The

SnapTell solution enables consumers to easily access marketing content and information on the go, driving

brand awareness, conversion, loyalty and revenues.

*SnapTell acquired by Amazon

Ad Sales Associate at AdMob / acq by Google

2007 - 2009 (2 years)

•Mobile Ad Sales Representative responsible for building innovative mobile ad strategies and media

campaigns for National Brand Advertisers and Mobile Eco-System Startups

•Startup Ad Sales Member responsible for AdMob’s hyper growth by executing and reaching aggressive team

and individual revenue goals.

•Development of Direct Advertiser relationships for the US & North America

•Worked with West Coast Regional director to identify new revenue opportunities and grow business

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•Received hands on mobile ad sales training and learned management insights on startup growth.

•Received start-up experience on identifying client solutions and then working across company departments

(Product, Engineering, & Marketing) to deliver functional solutions to the client.

•Participated in the ground breaking creation of new ad units, new mobile marketing ideas, and record

breaking growth.

•Worked with AdMob sales team to build and present soup-to-nut AdMob executions of mobile marketing

campaigns with multiple mobile advertising components

* Started as "Ad Sales Intern" then promoted to Ad Sales Associate

*AdMob acquired by Google

2 recommendations available upon request

Education

Stanford University

Graduate School of Business, Innovation & Entrepreneurship Program, 2013 - 2015

University of California, Irvine

BA, Arts & Humanities, 2002 - 2006

Activities and Societies: Dean’s Honors List, Fall 2004

University of California, Los Angeles

UCLA Anderson School of Management - Certificate, Entertainment & Media Management

Institute, 2005 - 2005

Honors and Awards

The National Deans List

September 2004

National recognition at UC Irvine for Junior Year academics. Dean’s List ID # 26434828-9

Languages

English (Native or bilingual proficiency)

Español - Castellano (Native or bilingual proficiency)

Português (Elementary proficiency)

Français (Elementary proficiency)

Indonesian (Elementary proficiency)

Chinese (Elementary proficiency)

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Eli Calderón- Morin

Chairman & Founder MoMo Silicon Beach

acgji2@r.postjobfree.com

7 people have recommended Eli

"I really like Eli! He is a professional, easy going, and fun individual to work with. He has a high level

understanding about mobile. The strategic ideas he brought to the table amazed us! I highly recommend him!"

Steven Santika, Creative Director, MobGold, was with another company when working with Eli at

Mobile Monday Silicon Beach / MoMo Pasadena

"Eli has been a tremendous asset to the team at Appfuel. His knowledge of the ever-changing mobile

landscape is comprehensive and current which has been very important to our group. Eli keeps his team

focused and hungry and continues to deliver results for us. There are very few people in the industry that

could match Eli in terms of reach and capability."

Andrew C. Boos, Co-founder & CEO, Appfuel, worked directly with Eli at Appfuel

"Eli is the one of the most comfortable person to work with.He is very organized, efficient and detail

oriented.One of the best quality that I admire in him is his ability to ask the right questions that enables

productive delivery from him as well as people dealing with him.In addition to his busy work schedule, his

passionism towards gaining industry knowledge never stops.Eli doesn't shy away from taking on additional

responsibilities or new challenges to accomodate certain cirumstances.It's been an exteme pleasure to have

such a co-worker."

Kalyani Dosapati, Advertising Operations analyst, Mojiva, worked directly with Eli at Mojiva

"Eli is very diligent, organized and more importantly enjoys doing what he does best: sales and account

management. Eli is a very smart guy, understands the mobile advertising industry and takes care of the clients

he on boards and goes above and beyond to maintain a successful relationship."

Krish Arvapally, Co-Founder and CTO, Mojiva, managed Eli indirectly at Mojiva

"Eli's work ethic and enthusiasm is tremendous. He gives 100% every day and has a unique ability to both

sell and consult which is critical in an emerging space like mobile. To top it off, all of Eli's clients will always

tell you that working with him is an absolute pleasure."

Branden Claisse, Director of Business Development and Media Sales, Mojiva, Inc., managed Eli

indirectly at Mojiva

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"Eli is a pleasant person to work with. He assisted me with numerous promotional campaigns and was very

astute in the mechanics of running a successful campaign. Eli is very knowledgeable in mobile and web

marketing and can help any company achieve it's marketing goals!"

Cam Danh, Marketing Communications Manager, Namco Networks America, Inc., was with another

company when working with Eli at AdMob

"Elijah came to AdMob with a tremendous amount of energy that paid instant dividends for the sales effort.

Whether it was research or cold calling... Elijah took to the task with tenacity and skill. In a short time, he has

already made an impact on the team sales goal both as an individual contributor and in team oriented

functions. What an addition!"

Adam Schneider, Sr. Director, Ad Sales, AdMob Inc, worked directly with Eli at AdMob

Contact Eli on LinkedIn

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