CHRISTOPHER PAYNE-TAYLOR

** ****** ****** 508-***-****

Andover, MA 01810 acgjfi@r.postjobfree.com

SENIOR MARKETING WRITER/MARCOM SPECIALIST

A verbal visionary with an extensive career as a marcom specialist, senior

marketing writer and brand architect, Christopher has created a wealth of

company brands and names, new product categories and product naming

conventions, executed strategic advertising, promotional, and public

relations initiatives, and been a consummate driver of awareness,

excitement, and exponential revenue increases.

SELECTED ACCOMPLISHMENTS

> Created "Play IT Safe" brand concept/tagline and "Uni" spokes-character

to serve as brand champion for world's fastest-growing vendor of data

protection and disaster recovery technology

> Raised brand awareness and lead generation by developing key messaging

strategies and creative campaigns for leading audio/video production

solutions vendor

> Framed a new consumer electronics category with the naming of

Luminglas, a patented product spanning customer base ranging from

college students to sophisticated art collectors for over 20 years

> Used replicas of the Venus di Milo to symbolize the extreme precision

of high-end machine tool manufacturer, Boston Digital, leading to all-

time lead generation totals in the company's history.

> Renamed and repositioned premier sound technology vendor, leading to a

multimillion dollar sale of audio technology to Google and acquisition

by nation's most influential sound development enterprise.

> Built integrated brand marketing campaigns for top U.S.-Japan business

development consultancy, achieving a 500% increase in revenues over a

period of 5 years.

PROFESSIONAL EXPERIENCE

Unitrends, Burlington, MA Data back-up and disaster recovery appliances

2013 - 2014

Senior Marcom Director/Brand Strategist

Created "Play IT Safe" messaging platform, tagline, and "Uni" spokes-

character to serve as corporate personification tool, accelerating

unprecedented growth for data protection and disaster recovery vendor.

Avid, Burlington, MA Media production, management and connectivity

provider 2009 - 2013

Senior Marketing Writer/Brand Strategist

Developed key brand identity and messaging for "Imagine ? Achieve"

corporate identity, "Make the Most of Your Media" brand campaign, naming of

flagship products, "Avid Sphere," "Avid Pulse," and "Avid Ignite."

AdME Inc., Melrose, MA Ground-breaking mobile advertainment start-up

2008 - 2009

CMO

Co-founded company, developed strategic marketing plan and created all

advertising, demand generation, and public relations vehicles.

SONiVOX, Somerville, MA Virtual musical instrument and embedded audio

provider 2006 - 2008

Creative Director

Renamed and repositioned the company, integrated three separate business

units under a single umbrella. Developed comprehensive program of

advertising, promotion, and public relations to support the recast brand.

cMarket, Cambridge, MA Charitable online auction provider for non-profit

organizations 2005 - 2006

Director of Marketing

Created strategic marketing plan, directed advertising, promotional and

public relations programs, and re-defined the charitable online auction

industry segment with celebrity-based donor campaigns.

Marketing and Brand Consultant, Andover, MA 2003 - 2005

Creative marketing consultant for variety of service and product providers,

including:

PromoCentric: international provider of promotional marketing products.

Renamed company and re-crafted its strategic advertising, public relations,

and social programs.

Our Home Our World: multi-channel marketing platform. Created an

integrated matrix of broadcast TV, tradeshow exhibition, print publication,

and online vehicles.

CPO Science: hands-on high school educational materials developer.

Established new educational materials product category and restructured the

company's marketing strategy.

Japan Entry Corporation, W. Boxford, MA U.S. Japan business consultancy

1992 - 2003

EVP Marketing

Built brand identity, strategic marketing plan, and comprehensive global

advertising, promotion, public relations program. Built the company into

an international institution, and expanded client base from startups to

household names like Compaq, IBM, and Network Associates.

Cahners Exposition Group, Boston, MA International trade exhibition

producer 1989 - 1992

Director of Advertising

Created integrated "Drive You Wild" broadcast TV, print, and electronic

advertising campaign for major national auto shows and built similar

programs for home, food, hospitality, and outdoor business units.

Boston Digital, Milford, MA High-precision machine tool manufacturer

1987 - 1989

Director of Marketing

Built Boston Digital's first integrated advertising, promotion and public

relations campaign, "Master of the Machining Art."

RSS, Inc., New York, NY Advertising, promotion, sales-training agency

1982 - 1987

RSS is a high-end boutique agency with.

Director of Creative Development

Directed creative development of client campaigns client roster including

BMW, Jaguar, Omega, American Express Rose from copywriter to Director

of Creative Development in less than 3 years.

PUBLICATIONS

Advertising Age AMA Marketing News Barron's Boston Business

Journal

Boston Globe Boston Herald Boston Phoenix cNET

Games On Deck Gamasutra MA High Tech Journal Mobile Marketer

New York Times Wall Street Journal Xconomy

PRESENTATIONS

Appeared at over 20 leading high-tech conferences and exhibitions

nationwide, including:

OMMA Mobile Conference, New York, NY, Featured Speaker/Panelist

COMDEX International Marketing Forum, Chairman (two consecutive years), Las

Vegas, NV

SoftWorld Business Development Conference, Featured Speaker/Panelist,

Vancouver, BC

EDUCATION

New York University St. Andrews College

Post-graduate editorial and copywriting B.A. Communications and

Theatre

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