NANCY MU

** ***** ***** ** ****, Madrid, Spain, *8006 Tel+34-665****** acgj2r@r.postjobfree.com Graduating in Dec 2014

Education

****-**** ** ******** ******, Madrid, Spain Top 15 MBA Worldwide

MBA, International Master of Business Administration

2011-2013 Renmin University, Peking, China Top 3 University in China

Master’s Degree, Management Science

2003-2006 Australian National University, Canberra, Australia Top 3 University in Asia-Pacific

Bachelor’s Degree, Finance

Professional Experiences

IE Business School - No.1 Business school in Europe Madrid, Spain

Business Development Fellow for Asia Pacific 2013 - Present

Attracted over 600 prospect students (7000+ viewings on major Chinese forum) by successfully identifying and capturing 5 major Chinese

social media channels which served as platforms to dvocate IE business school’ program, recognition and course structures

Precisely identified new business opportunities on prospects’ deep interests in entrepreneurial management through proactive initiatives

such as events & forums, online Q&A, survey and interviews.

Initiated, drafted and delivering pilot project – Asia Pacific student collaboration project which served as pilot in 2013 and rolled out to other

regions in 2014.

Research Centre of China Soong Ching Ling Foundation–Top ranked foundation in China China, Beijing

Business Development Senior Associate (part-time) 2011 - 2013

Grew business at 15% (2011) and 20% (2012) over target by securing partnerships with public & private institutions through precise

identification of prospects’ needs, consistent follow up and good networking in the community.

Ranked top associate in client complaint resolution management measured by average responding time & cost by implementing client

focused complaint management process, providing customized solutions to problem

Increased client retention rate by 15% in 2013 by new strategy on key account management by establishing solid and long term

relationships with key clients, department heads, party officials and other stakeholders using strong interpersonal and communication skills

Medibank - No.1 Australian health insurance company Sydney, Australia

Area Manager 2007 - 2010

Undertook sales, marketing and customer services responsibilities in 3 branches under the region while managing a

direct reporting team of 21 health insurance specialists on both retail and mobile sites.

Exceeded overseas students health insurance sales by 180%, health insurance target by 135% (both No.1 in the state

team) and exceeded travel insurance sales target by 260% in 2009 by leading, motivating and improving team

Area customer retention rate increased by 15% and 11% in 2009 and 2010 (ranked top 3 in the state team) by providing workshops and

individual trainings for consultants to overcome challenging situations

Grew business by attracting over 500 prospects at the 2008 Australian Open Tennis Competition and over 300 sales leads by in the local

chamber of commerce events, achieved on average 67% leads to sales ratio. (ranked top 4 )

Reduced overhead expenses by 25% through implementation of counter rotation program (overtime expense down by 15%) and remote

management program which both served as pilot programs which rolled out nationally in 2010.

Events Retail - Top Australian fashion retailer Canberra, Australia

Store Supervisor 2006 - 2007

Company management trainee to join Events’ flagship store in the capital city Canberra, fully responsible for the daily operations from retail

business aspects.

Built the retail branch from foundation within 3 month into the role including business expansion, personnel selection, stock management,

lose prevention, sales forecasts and merchandise management.

Achieved 14% over target on new clients within 6 months into the role through new store VIP campaign, and innovative sales strategy with

local prospects such as embassy employees, centre management staffs, and local fashion stylists.

Other Information

Language: Chinese: Native English: Native French: Basic Spanish: Basic

Interest: reading & writing (associate editor-career planning for higher school students, 2013), travelling, socializing

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