NEW MEDIA MARKETING MANAGER

MARKET ANALYST . BRAND EXPERT . WEB DESIGNER

SUMMARY OF QUALIFICATIONS

Marketing professional with six years of professional experience

establishing and building brands. Notable accomplishments include leading a

team of six to rebrand and reposition a company, growing a Twitter account

from 42 to 15,000 followers over the course of nine months, and created a

marketing plan for a charity that increased donations by $50,000 in one

year. Software expertise includes:

New Media Marketing Skills

. Web Analytics: Google Analytics, LivePerson, Google Webmaster's Tools

. Search Engine Marketing: Google Adwords, Google Keywords Tool

. Customer Relationship Management (CRM): HighRise, SalesClic, Navision

. Social Networking: Facebook, Twitter, Google+, Linkedin, YouTube,

Vimeo

. E-mail Marketing: Constant Contact, Critical Impact, MailChimp

Graphic and Web Design Skills

. Photoshop, InDesign, Illustrator, Bridge, Fireworks, Dreamweaver

. Content Management Software: Wordpress, Joomla, Drupal

. Programming Languages: HTML/CSS, Javascript

EXPERIENCE

Marketing Manager Jan. 2014 - Oct. 2014

Professional Examination Service (ProExam), New York City, NY

. Led ProExam's marketing department in all of its marketing efforts.

Communicated marketing activities, progress and issues with both

internal direct stakeholders and general staff, as well to external

marketing vendors and partners.

. Managed industry association relationships and event logistics,

including contracts, sponsorships and trade show exhibits.

. Managed an outside team of six people to continue with the rebranding

and repositioning of ProExam-rebranding ProExam.org, print collateral,

e-mail newsletters, presentations, and proposals.

Marketing Coordinator Jul. 2013 - Dec 2013

Professional Examination Service (ProExam), New York City, NY

. Created three competitive analyses for ProExam: one examining the

company as a whole, and two for proprietary software being developed

in-house.

. Managed ProExam's digital presence. Led updating ProExam.org, Twitter,

Linkedin, and e-mail newsletters via MailChimp.

. Developed and designed various projects ProExam including print

advertisements, digital badges for clients, presentations, proposals,

and marketing collateral.

Marketing and Graphic Design Coordinator May 2011 - May 2013

Spiral Binding Company Inc, Totowa, NJ

. Rebranded SpiralBinding-crowdsourced a new logo, designed new product

brochures, and created the new "We only do everything" slogan.

. Created SEO initiatives and Google AdWords campaigns for

SpiralBinding.com (B2B website) and Binding101.com (B2C website).

. Developed, designed, and created copy for print advertising campaigns

in 6 different magazines.

Marketing Administrator Jul. 2010 - Apr. 2011

Spiral Binding Company Inc, Totowa NJ

. Led Spiral Binding's and Binding 101's social media campaigns and

raised Twitter followers from 42 to 15,000 over the course of nine

months.

. Created and managed Spiral Binding's e-mail marketing newsletter,

which is sent to over 25,000 active subscribers monthly.

. Compiled, analyzed, and presented all of SpiralBinding.com's web

analytic data using Google Analytics and LivePerson.

Founder & Marketing Consultant Apr. 2009 - Jun. 2010

Inner Fire Marketing, Hackensack, NJ

. Provided consultation services on technological and marketing

strategies to enhance businesses.

. Coded and designed websites for clients, and taught owners how to

maintain the websites through content management systems like

Wordpress.

. Created an online marketing plan for Kenya Kids Can, a nonprofit

organization in Kenya, that creates computer centers out of railroad

cars for children which increased donations by $50,000 in the next

year.

Marketing Manager, Ritz Sports Zone Aug. 2008 - Mar. 2009

Rochester Institute of Technology, Rochester, NY

. Supervised and created marketing department for the University's

entertainment lounge-restaurant, ultimately resulting in department's

permanent installation and expansion of staff.

. Created and implemented all marketing initiatives, promotional ideas,

and strategies including implementing a blend of technological and

traditional marketing methods to maximize outreach.

. Oversaw budgeting and expenditures and coordinated market spending

strategies to optimize efficiency.

. Increased attendance of Ritz Sports Zone events as much as 10x over

previous years.

EDUCATION

Rochester Institute of Technology, Rochester, NY

Bachelor of Science '10 in Business Administration - New Media Marketing

Minor: Communications (Advertising and Public Relations)

RASHEED ROBINSON

730 Columbus Ave, Apt 14D . New York, NY 10025

201-***-**** . acgj1q@r.postjobfree.com

www.RasheedRobinson.com

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