ADRIAN DRAGOMIR

*** ***** ***** #***, *** des S?urs, Qu bec H3E 1W6

Tel : 514-***-**** e-mail: acgioz@r.postjobfree.com

Profile and Business Skills

. Ability to build positive and effective relationships with internal

team & new customers

. Ability to switch between management styles depending on company &

project needs

. Capacity to work hard and adapt in new environments (start-ups, new

markets etc.)

. Strong recommendation and closure skills

. Thorough comprehension of client behaviors, needs, response &closing

techniques.

. Master ''sales process''

. Media planning

. Sound understanding of social media and digital opportunities

. Effective time management and organization skills

. Entrepreneurial mindset and goal-oriented

. Strong business sense and diplomacy in negotiation

. Excellent energy to manage human resources

. Good stress management

. Proactive, Charismatic, fast-learner

. Sales Force, Siebel 1, Siebel 2, Excel, Power Point, Word, Internet,

Financial Software, Acomba, Mutual Funds Software, NetSuite.

. Work with Nielsen, ComScore, NadBank Data

. Languages: English, French, Romanian, Spanish,

Work Experience

Jan 2014 - present

Merchlar - www.merchlar.com

Senior Consultant - Marketing & Sales

Merchlar is a digital agency of the newest generation using cutting edge

technologies within the Augmented Reality and Mobile Apps Industry.

This is a hybrid position covering business development, project

management, marketing and company strategy.

. Generate sales, develop Canadian market and propose digital solutions

that capture targeted audiences and produce high engagement metrics.

. Create, manage, coordinate and execute marketing strategies and implement

tactical plans in order meet company's expectations.

. Develop unique value propositions, business partnerships, call to action

advertising and content marketing strategies targeted to key segments in

order to gain brand awareness and increase brand equity.

. Achieve targeted results & ensure timely and effective execution of

marketing tactics and programs.

. Identify opportunities for expansion.

. Implement 'improvements' within Marketing & Sales.

. Identify, and capitalize on market trends.

. Coach, mentor and raise the team's ability to deliver expectations.

. Establish sales strategy, train sales teams, sales best practices, and

sales objectives.

. Manage digital projects, manage product development for internal use and

client projects.

Aug 2011- Jan 2014

PostMedia/The Gazette

Senior Consultant - Integrated Advertising Solutions

. Manage large portfolio of national and local accounts within Food &

Beverage, Drug, Health Care, Fashion, Travel, Entertainment, and Non

Profit Organizations Industries

Promote The Gazette brand, secure partnerships, RECIP accounts, build

RFPs

. Market local & national accounts to high quality audience through

effective integrated advertising campaigns using multi-platforms of

print, digital and mobile mediums

. Realize and achieve new potential revenues as per predetermined sales

targets

. Ensure knowledge of the Gazette's digital and print products

. Develop sales strategies and report sales results

. Use online strategies around SEM, SEO, Google Analytics, AdWords,

Behavioral Targeting, Re-Targeting, Contextual Targeting, Content

Marketing and Social Media strategies.

. Manage marketing projects, overview & manage digital campaigns from

display advertising to rich media, social media solutions, e-mail

marketing, content marketing.

. Work with internal resources involved in campaign workflow and insure

deadlines are met in order to align campaign constraints.

Reward: - Overachieved digital budgets (155% over budget) for 2

consecutive years

- Best digital performance for 2012

- Best overall performance for 2012

July 2008 - July2011

RISE MEDIA

Senior Consultant - Marketing & Sales /Associate

. Build advertising/promotional programs based on clients needs assessment

and objectives

. Triangulate marketing strategy: establish action plan for the launch of

new project (online & offline products), S.W.O.T. analysis, product

positioning, respect deadlines, resources assessment, sales strategy,

'go to market' strategy, and loyalty programs.

. Research potential business, contact client, establish relationships,

consult and connect RISE MEDIA to client's business model by adding

value to the business.

. Sales and development of trendy promotional tools with high

differentiation and retention rate facing competition, business

development through dedicated client relationships.

. Consult, manage and market new web project/websites, including concept,

branding, inception, hiring resources, online/offline marketing

strategy...

. Media planning through marketing metrics in order to find the best means

of advertising and media vehicle selection

. Manage, train and recruit new resources : Establish recruiting profile,

competencies and skills, engage in recruitment process, build training

material and train new team, establish sales/consultancy best practices,

manage, supervise, track team results, answer to all questions in order

to insure employee success, and motivate team.

Nov 2006 - July

2008

Yellow Pages Group

Business Solutions Consultant

. Develop sales strategy in order to achieve objectives

. Identify and discuss advertising needs with prospective customers

. Design proposals for customers based on needs assessment

. Understand and promote YELLOW PAGES GROUP products and services relevant

to each new potential acquisition

. Ensure effective canvass control of accounts per period and throughout

the canvass

. Ensure effective retirement of new accounts and revenue per month at the

corporate revenue and conversion targets

. Ensure all documentation & reports are complete and accurate

. Ensure all canvass deadlines are met and books are closed on schedule

Assignment: Managing campaign of 1200 accounts (non advertisers)

Objective: 20K/month capital gain, 14units/month

Reward: 2nd highest average of sales per client in Canada.

Nov 2004 - May 2005

Dynamic Mutual Funds

Mutual Funds Specialist

As a Mutual Funds Specialist I solved problems associated with clients'

accounts by investigating and providing mutual funds knowledge addressed

and explained issues to clients regarding their accounts. Expanded

knowledge of mutual funds and their performance by using several computer

software programs.

Academic Education

2014 Project Management Institute PMI - PMP Certification (in

progress)

2012 S.P.I.N. Sales Training Certificate

2012 I.A.B. Certifications (Interactive Advertising Bureau of

Canada)

. Social Media Marketing Certificate

. Interactive Marketing & Online Advertising Certificate

. Mobile Marketing Certificate

2011 McGill - Project Management

2005-2006 UQAM University - Marketing Certificate

2001 Certificate - Business Development Certificate - Investors

Group

2001 Canadian Institute of Mutual Funds IFIC - Mutual Funds Course

License to negotiate mutual funds

2001 Multyrsa Inc. (El Salvador) -

Internship 4-week Internship in general administration:

. Accounting (payroll, timesheets, billing, collection)

. Human resources (recruiting procedures)

. Marketing - product distribution channels

2001. LaSalle College Business Adm. Diploma in Finance/Marketing

. 3 Year Program with Marketing/Finance Concentration

Extracurricular activities

. Networking specialist, Sponsorships, Promotions, Marketing Director

. Financing agent - Centre Jean-Claude Malepart - Non-profit

organization

Raised funds for the Youth of Ville Marie District in Montreal

. Basketball, tennis, snowboarding, video games ( strategy and pure fun

exciting games)

. Event organizer - National Day of Romania Dec. 2004 at the Romanian

Cultural House - Maison de la Culture.[pic][pic][pic][pic]

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