Objective

To obtain a position in the field of Mass Communications, Media

Relations, Public Relations or Public Affairs.

Profile

I am a seasoned communications professional with a proven track record

of success in almost all competencies of the communications field. I

have served at the Director level for three different organizations

providing a wide range of communications counsel and expertise. I have

also developed exceptional writing and editing skills honed over the

years in public relations and corporate communications; from press

releases to newsletters to websites. Developing and implementing

communications strategies for reaching employees to stakeholders to

executives and other managerial staff.

Skills Summary

Project Management Media Relations Media Sponsorships

Press Releases / Public Speaker Community Relations

Newsletters Volunteer Coord. Advertising Consulting

Event Planning Brand Development Corporate Development

Corporate Communications

Professional Experience

01/09 - 06/2014 H. Lee mOFFITT CANCER CENTER tAMPA, fl

External Relations Liaison - Moffitt Diversity

o Collaborates with third parties and internal resources to develop

external communications, advertising campaigns and sales collateral.

o Develop and implement strategies for building and sustaining

relationships with diverse communities.

o Prepares communication materials for external and internal

presentations on products and services.

o Receive all external communications and sponsorship requests.

o Identify and cultivate appropriate relationships to increase the

organization's advocacy initiatives.

o Partners with other marketing resources and stakeholders to guide,

coordinate and execute strategic marketing messages through a variety

of formats (print, online) and other tools as required to effectively

communicate with external audiences, including customers, partners and

prospects.

o Works to ensure the consistency of our brand, tone and message and

interacts with groups throughout the company to develop external

communications content.

o Identify, recruit and train volunteers to fulfill key responsibilities

during our annual Mens Health Forum.

01/07-12/08 American diabetes association Tampa, FL

Director of Communications: Tampa, Orlando, Ft Myers, FL

o Organize and manage communications for Florida market, including

establishing media lists and contacts, fielding calls from the media

on an ongoing basis and establishing a network of local volunteers who

are trained and available to comment on breaking news or feature

stories.

o Support Florida market special events and community programs through

media relations and publicity activities, developing and managing

media sponsorships.

o Work with other market staff to maximize opportunities through

corporate sponsorship proposals that include media coverage or any

public relations efforts.

o Deliver public relations programs and activities for major national

initiatives by serving as an extension of the national office team,

participating in telephone conference calls and occasional in-person

meetings with national office communications staff.

o Provide communications counsel to other offices which operate under

the Executive Director's direction through feedback, templates,

guidance, etc.

o Maximize existing local/regional media relationships while cultivating

new ones resulting in steady volume of accurate and positive feature

stories, news coverage and creative advertising to contribute to the

visibility of ADA.

o Plan and implement integrated marketing public relations campaigns in

conjunction with trade shows and large events.

04/04-01-07 Amscot Financial Tampa, FL

Director of Community Relations and Public Affairs

o Initiated, developed, and implemented grand opening events and open

house throughout the State of Florida to promote the expansion of the

company and to raise awareness of the brand and its products and

services.

o Coordinated and implemented company-wide projects and initiatives to

include the state-wide Law Enforcement Child Bike Helmet Giveaway, the

company Salvation Army Bell Ringing Campaign, the "Postcards from

Home" promotion with WQYK Radio and the FISCA Voter Registration

Drive.

o Served as Community Spokesperson for all community and media

inquiries; also company representative at community events.

o Received, processed and responded to all sponsorship and support

requests.

o Tracked community relations expenses and managed the budget.

o Manage all proactive and reactive media relations in new and existing

markets to enhance the position of Amscot Financial as a premier

financial services provider.

10/03-12/03 Whitney education Group Cape Coral, FL

Media Assistant /Marketing Coordinator

o Tracked and evaluated the effectiveness of all forms of multimedia

marketing, to include television (long and short form Infomercials),

direct mail, newspapers and the internet.

o Updated and maintained all brand marketing budgets pertaining to

Whitney brands and affiliated companies.

o Coordinated and logged the development and completion of

written/design layout projects, utilizing specialized databases.

o Write and edit press kit materials, by-line articles and key messaging

documents ensuring the message is consistent across all correspondence

and media activities.

03/03-05/03 N Media Group, LLc. Naples, FL

Account Executive (Seasonal Newspaper)

o Managed business accounts for Bonita Springs, FL and Naples, FL areas.

o Developed and presented Advertising Solutions for area business and

promoted the newspaper.

06/99-09/02 The Salvation Army Columbia, SC

Director of Public Relations

o Wrote and served as the primary media contact for all media

announcements, press releases and advertisements.

o Initiated and scheduled all visits/tours and presentations for civic,

community and church groups.

o Served as the Columbia Corps Disaster Response Team public information

officer.

o Served as the agency's United Way liaison for all UW related inquiries

and involvements.

o Developed all promotional/informational collateral (i.e.

newsletters/flyers, annual reports and PSAs).

o Coordinated all press and distribution efforts, to include the bulk

mailing of informational materials.

o Developed, planned and implemented annual special events including the

Volunteer Appreciation Dinner and Annual Meeting.

o Developed and coordinated special fundraising and volunteer projects.

10/98-5/99 Columbia Business Monthly Magazine Columba, sc

Advertising Consultant

o Developed advertising proposals for areas businesses to suit the

client's individual advertising needs.

6/98-7/98 Richland School District one Columiba, Sc

Spanish Instructor

o Taught beginner Spanish and promoted cultural enrichment to first

through fifth grade students.

5/97-8/97 Wltx-tv - summer Internship Columbia, Sc

o developed commercial production ideas and assisted the production crew

with daily newscast.

Professional Development

Children's Museum Marketing/PR Committee, ADA Leadership Council,

PRSA Lunch Coordinator.

Education

Winthrop University - Rock Hill, SC

B.A. Mass Communications, 1998

Minor: Spanish

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