Faizan Shaikh

Current Address: ****-**** ********** ****, ***********, ON L5N 2S6

Cell:647-***-**** acghw9@r.postjobfree.com

Marketing Research/Client/Category Insight

~ Specialize in Research, Analytics & Customer Satisfaction ~

Result oriented and hand on marketing professional with more than 7 years of expertise in all fact of

research and marketing and service quality aspects. Well versed in marketing process, business process,

client management, project budgeting, questionnaire development, statistical analysis and excellent

reporting skills.

Core Competencies:

• Qlikview, SPSS, Nielsen Advisor Interactive, XLSTAT and working knowledge of COGNOS

• Excellent interpersonal communication skills with the ability to meet strict deadlines

• Ability to understand the customer’s needs

• Very good planning and organizational skills

• Problem Solver, team player with good leadership skills

“Faizan strives to improve himself and those around him and thus is a great teammate and colleague. His default

outlook on all situations is positive and he handles pressure well. I would highly recommend Faizan to anyone looking

to use his skills.” March, 2011, Ryan William McMaster, Director of Operations, Ethos Consultancy

Employment History

ADVANTAGE GROUP INTERNATIONAL, TORONTO, CANADA AUG 2013 TO PRESENT

Client Insight Analyst

RESPONSIBILITIES:

Conduct qualitative and quantitative data analyses.

Coordinate and manage key client deliverable to Country Managers across 17 countries.

Generating ideas for process and report improvement.

Worked on Walmart, Campbell, Colgate Palmolive, Johnson & Johnson, Costco, Hershey

etc.

UNIVERSITY OF TORONTO, TORONTO, CANADA GUEST SPEAKER OCT 2014

ZARCA INTERACTIVE, DUBAI, UAE (http://www.zarca.com/) OCT 2011 TO JUNE 2013

Senior Research Analyst

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ACHIEVEMENTS:

Developed the re-launch plan for Zarca brand in middle east

Developed and managed launching of new product www.classroominsight.com

RESPONSIBILITIES:

Managing team of four research analyst and client servicing in UAE and back office India.

Developing and managing research projects (such as the research design, project

management, data analysis and integration of results), ongoing relationship development with

clients and continuous pro-active communication with clients.

Support Corporate Sales Director and business development team in up selling and

identifying new business areas / leads.

ETHOS CONSULTANCY, DUBAI, UAE (http://www.ethos.ae/) MAY 2010 TO OCT 2011

Research Analyst

ACHIEVEMENTS:

Developed the reporting template for Customer Satisfaction & Mystery Shopping.

Presented alternative methods of reporting customer satisfaction to the team.

Developed the Best Practice process to optimize cost reporting.

Received the Self Nomination Award within first month of joining.

RESPONSIBILITIES:

Managing team of six analyst delivering customer and market research reporting into Public

Sector, Banking, Leisure/Entertainment and retail sectors, covering UAE, Qatar and Bahrain.

Designing questionnaires with relevant information for analysis & report.

Analyzing and interpreting data to identify patterns and solutions, including surveys and

focus group transcripts.

Quality checking, designing and producing presentations.

Advising clients/senior management on how to best use research findings.

Assisting business development team in preparing proposals and client meetings.

YOUGOVSIRAJ, DUBAI, UAE (http://www.yougovsiraj.com/) DEC 2007 TO APRIL

2010

Research Associate

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ACHIEVEMENTS:

Set up & executed the Car Clinic study within strict deadline

Presented alternative methods of reporting customer satisfaction to the team

Helped IT team to implement the new online questionnaire designing software

RESPONSIBILITIES:

100% management of Online & Offline quantitative studies.

Ensuring all involved in the project are kept up to date with context of the research.

Independently group and organized findings in a meaningful way to explain the

results.

Designing and producing presentations in terms of framework, structure and

content.

Presenting detailed research findings and address client questions confidently.

Proactively identifying opportunities to meet client needs on current and potential

future projects.

THE NIELSEN COMPANY, KARACHI, PAKISTAN (http://www.nielsen.com/) OCT 2006 TO DEC 2007

Research Executive

ACHIEVEMENTS:

Delivered product training to clients

Generated new business in absence of BU Manager and handled 6 clients

independently

Received Nielsen ART AWARD for performing extra-ordinary by handling business

unit portfolio & developing business in absence of BU Head

RESPONSIBILITIES:

Developing and maintaining close relations with local & regional clients in order to fulfill client’s needs

more effectively.

Working with Clients to identify its key business issues and development and present value added

analysis addressing business issues.

Provide insight Category Analysis to client for growth of category.

Manage the day-to-day activities with Clients. (Cadbury, Kraft, Colgate, Hilal, Dalda etc.)

Extensive communication with local Nielsen team in Pakistan and regional Nielsen teams in Europe &

Middle East.

Keeping track of deadline for deliverables at local & regional level .

Extracting information from database using advance Nielsen software to develop advance analytical

presentations for clients.

NOVARTIS PHARMA PAKISTAN LTD, KARACHI, PAKISTAN JANUARY 2005 TO JUNE 2005

Project Manager

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RESPONSIBILITIES:

Project Management of Marketing Research Projects

Designing Questionnaire, conducting interviews with customers, analyzing the data

with statistical tool (SPSS), report the finding and developing strategies for conclusion

of result of report

Giving presentations to top management about the Research Projects.

RESEARCH TOOLS AND TECHNIQUES:

Brand Index – Brand Equity Tracking

add+impact – Copy testing

Nielsen Advisor Interactive – Category Management & Analytical software

Statistical Analysis – Regression, Factor Analysis, Correspondence Analysis

etc.

NPS – Net Promoter Score (Customer Satisfaction)

CMT – Common Measurement Tool

Loyalty Index – Loyalty Index of customers

Education

POST GRADUATION:

Degree: Master of Business Administration in Marketing

Institute: Karachi Institute of Economics & Technology, Karachi, Pakistan

Achievement: Twice received 50% Scholarship

POST GRADUATION:

Degree: Master of Computer Science

Institute: Karachi Institute of Economics & Technology, Karachi, Pakistan

Achievement: GOLD MEDAL

Personal

Name Faizan Shaikh

Date of Birth April 1, 1980

Nationality Canadian

Personal Mobile 647-***-****

Valid Driving Licenses Canadian

Reference: Upon request

LinkedIn Profile & Recommendations:

http://ae.linkedin.com/pub/faizan-shaikh/10/980/298

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