LAKSHMAN HARI

Contact: +968-********

Alt No : +91-720*******

E-Mail: acght8@r.postjobfree.com

Aspires to pursue challenging assignments as Area Manager - Business Development / Trade Marketing

with an organization of repute preferably in Consumer Goods Industry

PROFILE SUMMARY

• A dynamic professional with 3.5 years of rich experience in Sales and Business Development, Trade

Marketing, Store Marketing & Visual Merchandising

• Strong business acumen with the ability to establish market presence and increase revenues by

a. Analyzing market trends

b. Reviewing and interpreting the competition and market information

• Responsible for the trade marketing activities across the different channels, in line with the overall Trade

Marketing and Communication strategy

• Responsible for execution of national promotional agency and customization to local markets

• Effective communicator with excellent relationship building, writing, presentation & interpersonal skills

and approaches business with set goals and objectives.

• Expertise in Business Analytics including dashboard preparation, market analysis and online data

research majorly in consumer goods, retail & snack foods

• A self-motivated team player with strong relationship management and problem solving skills enabling

me in managing teams to work in sync with the corporate set parameters & motivating them for

achieving individual and business goals

CORE COMPETENCIES

• Develop marketing strategies to build consumer preference and drive volumes; evaluating marketing

budgets periodically including manpower planning initiatives and ensuring adherence to planned

expenses

• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve

market share metrics, also evolving market segmentation & penetration strategies to achieve targets

• Leading, training & monitoring the performance of team members to ensure efficiency in process

operations and meeting of individual & group targets

• Creating leaders through a dynamic environment that fosters development opportunities and motivates

high performance amongst team

ORGANISATIONAL EXPERIENCE

Since Apr’11 - Khimji Ramdas – P&G Division, Oman as FMCG Key Accounts Manager (Sales)

Key Result Area:

• Focusing on the concept of “Sell More, Spend Less, Grow Share & Collect Faster”

• Responsible for developing joint business plans with key accounts

• Involved in activities of trade marketing and planning for various marketing activities & TFI’s with the

help of data based analysis

• Handling activities of forecasting sales volume and developing effective plan to meet contingencies

• Taking care of liasoning activities with Logistics & SCM for stocks & promotions and Ensuring

maintenance of optimum inventory in warehouse

• Performing systematic tracking and follow-ups with sales team for ensuring initiatives completion

• Overseeing overall debt control, reducing average creditor days and reconciliation

• Carrying out functions of route plan development, providing training, managing and motivating sales

team for effective performance and inculcate obsession for In Store Fundamentals (BOFF)

Highlights:

• Recognized for achieving an Annual Sales Volume of 1.09m OMR in 2013, growing the business by

11% versus 2012, and have set budgets to close 2014 at 1.25m, OMR in 2014, growing business by 14%

• Appreciated for achieving targets in shelf out of stock to < 5 % & CFR > 96 %, credit < 33 days by

increasing the number of deliveries thereby ensuring just in time delivery to customers leading to better

service levels.

• Holds distinction of achieving:

o Strong double digit growth across categories

o Highest ever shares in liquid dish wash& diapers

o Shelf Out of Stock <5 % for 2013

o Best In Class Executions for Pantene Launch

EDUCATION

• M.B.A. in Marketing & HR from Amrita School of Business, Amrita University, Coimbatore in 2011

with 6.50 CGPA

• B.Com. in Corporate Secretaryship from Dr. G R Damodaran College of Science, Bharthiar University,

Coimbatore in 2009 with 65%

SALES TRAINING

Title: CBD College 1 & Negotiation Handling

Trainer: Hosam Abdellah -P&G Capability Building Manager for AP&P

Title: Persuasive Selling Format

Trainer: Anand Titus, General Trade Manager, P&G Oman

PROJECTS

Organization: Media Planning – OMD, an Omnicom Media Company

Summary: It involved a sample survey consisting 750 respondents among the target group for a

particular coffee brand that had traditional popularity only but not a success among

the young generation. Through the project a digital media plan was created and

evaluations of the results of the media intervention were carried out.

SEMINAR

Topic: Scope of FMCG in Rural Markets

Thesis of Seminar:It focused on the importance of consumer products targeting the rural market and the

strategies that could be adopted for marketing such products effectively. It also took

care of the lack of infrastructural facilities that needed to be addressed in the rural

areas of India.

IT SKILLS

Well versed with MS-Word, Excel, PowerPoint, Windows OS family till Windows 7, Mac OS X SAP-WM

and SAP-MM

BEYOND CURRICULUM

• Secured 6th position at regional level in Economic Times Business Quiz in 2010

• Hold 1st position in Business Quiz organized by Amrita University, Kochi in 2009

• Acted as the Team Leader of the Students Placement Cell at Amrita School of Business, Kochi from

2009 to 2011

• Honored with “Best of Caliber-Best Outgoing Student Award” at Dr. G R Damodaran College in 2009

PERSONAL DETAILS

Date of Birth: 10th June, 1988

Address: TC 3/ 717 Menon’s Colony, Muttada, Trivandrum-695025, Kerala

Languages Known: English, Hindi, Tamil & Malayalam

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