William Cochrane

**** ********* *****

Brighton, MI 48114

248-***-**** acghsd@r.postjobfree.com

Professional Summary

Innovative management professional with progressive sales experience in the consumer goods

industry. Strong background in sales management, product and promotional development and

strategic planning. Extensive experience in management including all aspects of planning,

marketing, developing objectives and directing an effective sales team.

-Strategic and Tactical Planning -Competitive Sales Analysis

-Broker / Vendor Relations -Budget Management

-Target Market Penetration -Sales Team Training / Supervision

Professional Experience

Amino Transport 05/14 – Present

Michigan Division Branch Manager

Responsible for all brokerage sales, profits and loss.

Manage the sales team including hiring, training and development.

Acosta Sales and Marketing 06/01

– 04/14

Sr. Business Manager

Served as primary point of contact for all account activity in Michigan and Indiana

involving Rich Products, Sunny Delight, Azteca Foods, J&J Snack Foods, Welch's,

Pinnacle Foods, Talenti Gelato and Dairy Farmers of America.

Responsible for managing over 40 million dollars in annual sales.

Developed and managed sales and merchandising plans for all accounts in the region.

Significant accounts include: Meijer, Spartan Stores and Marsh Supermarkets.

Marketing Specialists 06/99 – 06/01

Vice President, Business Development Manager

Responsibilities included managing all Aurora Foods business in the Central Division

which includes Michigan, Ohio, Indiana, Wisconsin, Minnesota, Iowa, Kansas,

Missouri, Kentucky, Oklahoma and Texas.

Produced and implemented sales and merchandising plans for all accounts.

Trained, directed and mentored a team of three brokers who consistently exceeded

goals, surpassed prior sales records and generated new business.

Accountable for over 200 million dollars in total sales.

Acosta Sales and Marketing / McMahon & McDonald Food Brokers 1997-1999

Vice President, Perishables

Responsible of all perishable food sales including frozen, dairy and produce.

Generated new business through networking efforts and execution of marketing plans.

William Cochrane

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Developed and presented the sales and merchandising budgets.

Managed key principals including VDK Frozen Foods, Rich Products, the Minute

Maid Company and J&J Snack Foods.

Administered headquarter account for A&P/Farmer Jack and the Kroger Company.

Acosta Sales and Marketing / McMahon & McDonald Food Brokers 1986-1997

Vice President, General Manager

Responsible for all profit and loss, sales, marketing and merchandising generating 3

million in commission annually for southeastern Michigan.

Developed, presented and managed annual sales and expense budgets.

Participated in long range corporate strategic planning and forecasting.

Member of the Executive Planning Committee for twelve years.

Created business plans, addressed needs of accounts and contributed to both internal

and external organizational growth.

Researched and analyzed competitive market trends.

Established and maintained close working relationship with management and

purchasing executives at major chain stores and distributor headquarters.

Account executive for Pet Frozen Foods, Lender’s Bagels, Sara Lee, Duraflame,

Lindsay Olive Company, Kikkoman International and the Hormel Company.

Managed headquarter account for A&P/Farmer Jack, the Kroger Company, Foodland

Distributors and Super K-Mart.

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