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Zahra Dattu Email address: acghly@r.postjobfree.com

Mobile: 647-***-****

CORE PROFESSIONAL STRENGTHS

Advanced skills in Microsoft Office Extremely organized

Fluent in social media Exceptional time management capabilities

Managing third party vendors Strong Analytic skills

Marketing coordinating Outstanding written/verbal communication skills

Superior project/campaign management abilities Practiced in Citrix, SPS, AS400 and SharePoint

PROFESSIONAL EXPERIENCE

Startup Business, Marketing Project Coordinator 2014

Manage logistics lead and launch projects/events cross functionally with external vendors

Develop a creative market plan and strategy to spread brand awareness leveraging social media

Grow a brand identity, craft marketing content, manage clients and create all print/digital marketing collateral

2012 – 2014

CDW Canada, HP Marketing Specialist

Manage 25% (HP) of a 150 million dollar IT business alongside the Product Manager and Marketing Director

Plan and lead 8 campaigns throughout fiscal, employ social media for market research, allocate the MDF budget

and forecast growth

Grew CDW/HP Print sales by 30% from Feb-Mar 2013 through the “Ink In the Office” campaign

Manage external vendors, sales teams and a cross functional team which entails communications and design

Create content and images for all direct mail pieces, pamphlets, brochures and internal marketing collateral

2012 – 2014

CDW Canada, Corporate Account Manager

Manage a book of business with up to 150 clients; build, and grow business-to-business relationships

Maintain a consultative relationship with clients and average 20 e-hits daily on the internal website

Work alongside marketing to organize events and spread awareness to clients to incorporate cross sales

2009 – 2012

Direct Sales Force, Senior Promotions Specialist

Manage brands such as BMO and Koodo at events to drive brand awareness through marketing techniques

Manage multiple campaigns through social media pages and track success through comments/likes/shares

Track and control all project expenditures of a 10 person sales team for a specific territory

EDUCATION

Wilfrid Laurier University Graduated 2012

Business Administration and English Honours, specializing in Marketing - HBA

EXTRACURRICULARS

Marketing and Public Relations Manager for a YouTube Partner 2010 - 2014

Work alongside ItszMiszDattu to strategically market and grow audience strategically through social media

2011 – 2012

Laurier Marketing Association, Marketing & Logistics Director

Organize, coordinate, host competitions/seminars, and market events with business leaders and students

DECA, Delegate/Judge 2008 - 2010

Compete in case studies and presentations; 3rd place for oral presentation in the category of B2B

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