Shabana Gidwani

Professional Summary

Accomplished and energetic analyst experienced in data cleaning, statistical modeling and coherent presentation of findings. Proficient in SPSS, SAS, Microsoft Excel, Word and PowerPoint. Very quick learner, self-motivated and responsible employee with keen interest in consumer behavior analytics.

Skills

SAS

Professional Experience

Decision Tech Manager February 2014 to Current JPMorgan Chase - Wilmington, DE Responsible for end-to-end management of modeling and analytics projects, including design, development, implementation and validation of statistical models and segmentation strategies for bankcard recovery portfolio. Key accomplishments include:

Implementation of a new score used in segmentation of recovery accounts. Assessed financial impact of usage of new score and presented findings to senior management

Decision Tech Sr. Analyst January 2013 to January 2014 JPMorgan Chase - Wilmington, DE

Successfully managed a team of two, providing analytic and strategic support to the team

Decision Tech Analyst September 2011 to December 2012 JPMorgan Chase - Wilmington, DE

Successfully built a robust segmentation strategy for late-stage recovery accounts using a combination of data analytics and business judgment

SPSS

KnowledgeSeeker

Microsoft Office

Modeling & Segmentation

Worked as part of a large team to ensure non-differentiated treatment is offered to Spanish speaking customers by designing & implementing appropriate segmentation & treatment strategies

Providing support to team in collecting, processing and tabulating large amounts of data

Clearly & effectively reporting & presenting results of several ad-hoc analyses in meetings and conferences to a variety of audiences such as internal clients, peers, and external vendors

Performed in-depth recovery portfolio analytics to track performance and identify key performance indicators

Designed a stop-gap solution to ensure multiple relationship customers do not receive calls beyond a strict threshold under the evolving regulatory & controls environment

Worked as part of a team to design & build all the requirements for appropriate treatment of multiple relationship customers

Estimated the financial impact of various policy changes and clearly communicated to senior leadership

Played a key role in performing competitive analysis using benchmark data and presented a coherent story to leadership team

Designed payment solution strategies, pricing and work standards for new segments

Built a dashboard of reports for new segments using SAS, Excel & PowerPoint

Provided senior leadership with impact assessment of accelerating charge-off on a particular group of delinquent accounts as per OCC guidance

Wrote a user defined business application in SAS to enable a particular group of defaulted accounts to be scored and placed appropriately

Time Management

Critical Thinking

Problem Solving

Personnel Management & Mentoring

Communication & Teamwork

283 Cherry Lane, Kennett Square, PA 19348 Cell: 773-***-**** - acgh2l@r.postjobfree.com

Modeling/Segmentation Analyst June 2010 to September 2011 Yellowbook - King Of Prussia, PA Worked on several projects using SPSS Modeler, SQL, Cognos & Microsoft Office that involved data extraction, cleaning, analysis & modeling and presentation of findings

Built attrition models using Logistic Regression & CHAID to assist sales identify & target high-risk customer segments

Tutor June 2009 to June 2010 WyzAnt - Chicago, IL Assisted undergraduate, graduate and PhD students in Calculus, Statistics and SPSS. Prepared customized lesson aids for each student and successfully improved their grades by at least one letter.

Adjunct Match Faculty September 2009 to December 2009 East West University - Chicago, IL Taught Introduction to Algebra and Intermediate Algebra classes to a diverse student body including working adults and returning students with a wide variety of educational backgrounds and experiences. Prepared teaching plans, lesson aids, quizzes, exams and other instructional materials; used a wide variety of teaching methods to ensure student success.

Market Research Analyst January 2006 to November 2007 National Bank of Kuwait - Kuwait Performed quantitative & qualitative market research analytics from survey design techniques to detailed statistical analyses (Regression, Factor, Correspondence etc) using SPSS and SAS. Strategic projects included:

Customer Satisfaction Study: Researched the drivers of customer satisfaction and loyalty at the bank and compare satisfaction levels with competitors. Worked as part of a team to prepare a comprehensive report for CEO & higher management as well as customized reports for various businesses (loans, cards etc.). Developed a “grid” based on regression and standardization among variables to identify High Influence – Low Performance areas. This provided business units with key target areas to excel in customer satisfaction

MIS Analyst February 2005 to December 2005 National Bank of Kuwait - Kuwait Generated daily, weekly and monthly reports in addition to ad-hoc requests for all business units. Used SAS, SQL, Microsoft Excel and Power Point for data extraction, handling and reporting. Periodic analyses of Loans Portfolio business growth and heavy involvement with market research for statistical analysis of survey data.

Roaming Analyst August 2004 to October 2004 Wataniya Telecom - Kuwait Built a complex and detailed tariff plan module and database enabling introduction of prepaid roaming services

Education

Master of Science : Statistics, 2003 California State University - Hayward, CA, USA

Bachelor of Science : Electrical Engineering, 1998 Purdue University - West Lafayette, IN, USA

Associate of Science : Electronics Technology, 1996 Intercollege - Nicosia, Cyprus

Built a Market Basket Model using APRIORI algorithm to reveal customer shopping behavior by vertical

Performed a lifetime value analysis using attrition rates obtained from CHAID model to project customer journey over future market cycles

Identified high and low performance 'headings' by analyzing click activity over 12 months

Ran reports on a monthly basis to assist several units of the business analyze performance on ad and advertiser level by product type, geos and headings

Attitudes and Behavior: Quantitative study of lifestyle and attitudes of customers pertaining to finance/banking. In- depth statistical analyses done on SPSS gave valuable insights on penetration, loyalty and banking behavior

New Product Development: Worked closely with research agency to identify levers for new product development of high-net worth customers using statistical techniques like conjoint analysis and choice modeling

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