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Dynamic Marketing Director

Location:
Baltimore, MD
Posted:
October 22, 2014

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Resume:

RELEVANT EXPERIENCE:

World Trade Center Institute, Baltimore, Maryland

Director, Marketing & Communications

July 2011 - March 2014

. Appointed to lead WTCI's marketing department serving as direct report

to a team of four.

. Reported to Senior Director of Operations and Executive Director on

internal and external communications, event strategy, project

management, branding, advertising, e-marketing, public relations, and

market analysis.

. Provided member visibility services and consultation for leading

Maryland companies representing a wide range of industries including

education, medicine, technology, bioscience, and various service

providers.

. Worked closely with the Business Development and Strategic Planning

team to generate new membership leads and increase retention.

. Managed website and SEM resulting in a 60% increase in visits and 80%

increase in page views.

. Teamed with executive management in developing program content,

identifcying speaker and sponsorship opportunities and administering

budgets for events.

Senior Manager, Marketing, Communications & Events

June 2010 - July 2011

. Developed email marketing practices leading to a 30% increase in

deliverability and 32% increase in open rate.

. Constructed creative brief for website re-design, serving as direct

agency contact.

. Launched all of company's social media outlets including Linked-in,

Twitter, company blog, Facebook, Wikipedia and YouYube. Monitored

activity and integrated with overall digital marketing plans.

. Implemented new platforms to increase membership awareness, database

penetration and member services usage.

. Led public relations efforts, writing releases and creating new means

of distribution.

Manager, Marketing & Event Planning

June 2008 - June 2010

. Planned, directed and designed all electronic and print

advertisiements.

. Effectively managed event budgets and marketing campaigns resulting in

a decrease in expenses and increase in ticket and sponsorship sales.

. Provided website content and managed web branding

. Created cooperating partnerships with regional organizations to co-

promote events and services.

. Designed and wrote all company newsletters and annual update.

Assistant Manager, Marketing & Event Planning

August 2006 - June 2008

. Created and executed critical path schedules for four signature

international events, tradeshows and forums with over 1000 combined

attendees and 12 membership series. Communicated extensively with

vendors and venues.

. Arranged and managed all on-site event logistics such as catering,

A/V, parking, booth layouts, banner placement, staff schedule, and

speaker order.

. Updated design and content of various marketing collateral including

programs, flyers and invitations.

. Performed website updates and produced blast e-mails.

Kaiser Permanente Corporate Office, Rockville, MD

Media Relations Intern

January 2005 - May 2005

. Project Lead, Internal Communications: Created and designed directory

that was distributed to all of Kaiser Permanente Capitol Region

employees in the DC, Northern VA, and Suburban Maryland divisions.

. Distributed press kits and product information for the regional

offices.

. Assisted the Marketing team with promoting the "THRIVE" campaign at

local universities.

VOLUNTEER WORK:

. Habitat for Humanity

. Carey Emerging Leadership Progrm (CELP), pilot group member

. Fuel Fund of Maryland, Event Committee member

EDUCATION:

Johns Hopkins Carey School of Business

Masters of Science, Marketing September

2009-August 2012

University of Maryland, College Park, MD

Bachelor of Arts, Communications September

2001 - August 2005

Cognate in English Studies and Creative Writing

Polytechnic University of Valencia, Spain

Program of Study Abroad: Language and Culture, Photography

June 2004 - August 2004

SKILLS:

Basic level of Spanish Word Press Digital and Social

Microsoft Office ACT! CRM Media

Vocus PR Software Google Analytics Event Management

Adobe Collection Creative Survey Monkey E-mail Marketing

Suite

*References available upon request



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