RELEVANT EXPERIENCE:
World Trade Center Institute, Baltimore, Maryland
Director, Marketing & Communications
July 2011 - March 2014
. Appointed to lead WTCI's marketing department serving as direct report
to a team of four.
. Reported to Senior Director of Operations and Executive Director on
internal and external communications, event strategy, project
management, branding, advertising, e-marketing, public relations, and
market analysis.
. Provided member visibility services and consultation for leading
Maryland companies representing a wide range of industries including
education, medicine, technology, bioscience, and various service
providers.
. Worked closely with the Business Development and Strategic Planning
team to generate new membership leads and increase retention.
. Managed website and SEM resulting in a 60% increase in visits and 80%
increase in page views.
. Teamed with executive management in developing program content,
identifcying speaker and sponsorship opportunities and administering
budgets for events.
Senior Manager, Marketing, Communications & Events
June 2010 - July 2011
. Developed email marketing practices leading to a 30% increase in
deliverability and 32% increase in open rate.
. Constructed creative brief for website re-design, serving as direct
agency contact.
. Launched all of company's social media outlets including Linked-in,
Twitter, company blog, Facebook, Wikipedia and YouYube. Monitored
activity and integrated with overall digital marketing plans.
. Implemented new platforms to increase membership awareness, database
penetration and member services usage.
. Led public relations efforts, writing releases and creating new means
of distribution.
Manager, Marketing & Event Planning
June 2008 - June 2010
. Planned, directed and designed all electronic and print
advertisiements.
. Effectively managed event budgets and marketing campaigns resulting in
a decrease in expenses and increase in ticket and sponsorship sales.
. Provided website content and managed web branding
. Created cooperating partnerships with regional organizations to co-
promote events and services.
. Designed and wrote all company newsletters and annual update.
Assistant Manager, Marketing & Event Planning
August 2006 - June 2008
. Created and executed critical path schedules for four signature
international events, tradeshows and forums with over 1000 combined
attendees and 12 membership series. Communicated extensively with
vendors and venues.
. Arranged and managed all on-site event logistics such as catering,
A/V, parking, booth layouts, banner placement, staff schedule, and
speaker order.
. Updated design and content of various marketing collateral including
programs, flyers and invitations.
. Performed website updates and produced blast e-mails.
Kaiser Permanente Corporate Office, Rockville, MD
Media Relations Intern
January 2005 - May 2005
. Project Lead, Internal Communications: Created and designed directory
that was distributed to all of Kaiser Permanente Capitol Region
employees in the DC, Northern VA, and Suburban Maryland divisions.
. Distributed press kits and product information for the regional
offices.
. Assisted the Marketing team with promoting the "THRIVE" campaign at
local universities.
VOLUNTEER WORK:
. Habitat for Humanity
. Carey Emerging Leadership Progrm (CELP), pilot group member
. Fuel Fund of Maryland, Event Committee member
EDUCATION:
Johns Hopkins Carey School of Business
Masters of Science, Marketing September
2009-August 2012
University of Maryland, College Park, MD
Bachelor of Arts, Communications September
2001 - August 2005
Cognate in English Studies and Creative Writing
Polytechnic University of Valencia, Spain
Program of Study Abroad: Language and Culture, Photography
June 2004 - August 2004
SKILLS:
Basic level of Spanish Word Press Digital and Social
Microsoft Office ACT! CRM Media
Vocus PR Software Google Analytics Event Management
Adobe Collection Creative Survey Monkey E-mail Marketing
Suite
*References available upon request