William M. Heatley

**** ******* ****

Suite ***

Dallas, Texas 75231

Tel. 972-***-****

Email: acggor@r.postjobfree.com

Summary of Qualifications:

. Twenty plus years of senior level sales and business development

focusing on selling professional services and systems.

. Eight plus years experience selling Cloud Based (SaaS) software system

solutions. Essentially Saas based model. Also, full accounting Suite

and Labor Management HR and CRM systems.

. Deadline driven. Able to juggle multiple projects in different cycle

stages simultaneously.

. Excellent management of medium to long sales cycles - 2 months to a

year or more. I like catching big fish on light tackle.

. Strong Saas HR, Accounting, Training and Marketing background

. Outstanding written and verbal communication skills. Responded to

hundreds of highly complex RFP's.

. Have a solid ability to convey the value proposition of high ticket

intangible services and products in presentations and through

compelling proposals and personal contact.

. Comprehensive understanding of selling to groups and committees.

. Developed winning sales plan to market early growth cycle firms.

. Demonstrated mastery of the complex sale.

. Work as freelance "Hired Gun" proposal writer for a number of firms.

. Experienced in Museums, Zoos, Aquariums, Cultural Institutions,

Business & Industry, Banking, Education, General Business, Restaurant,

Corrections, Sports and Leisure, Airport, Health Care, Hotel and

Gaming, franchise owners in multiple markets on a national scale.

. Proven track record of penetrating new markets and exceeding sales

goals.

. Directed account sales efforts of a high quality management services

firm increasing annual sales from $1.7million to $55 million in less

than five years.

. Interface with C and B level executives from Board of Directors, CEO,

and VP through line management.

. A positive motivator, mentor and coach for proposal teams, managers

and sales representatives. Sets an upbeat, aggressive tone that

stimulates individuals to perform and succeed. Results oriented.

. Computer literate

. Strong attention to detail and uncommon customer service skills.

Listen first, and then speak.

Business Experience:

Pinnacle Payroll Solutions March 2013 - Present

Addison, TX

Director of Inside Marketing and Development

Senior role in National Payroll Processing firm. Automated SaaS HRS and

Time & Attendance firm competing against much larger firms. Developed all

proposal materials. Specialized in expanding hospitality, medical,

insurance markets selling services to medium to large firms. Managed

hundreds of prospects using Infusionsoft Contact Management System.

Reported to company owner.

James H. Barnes, CPA September 2004 - March 2013

Dallas, Texas

Vice President - Business Development

Responsible for new account development and cost segregation services for a

private accounting (cloud based SaaS) outsourcing firm. Targeted top level

executives and business owners through aggressive prospecting and strategic

marketing. Very successfully initiated offering cost segregation services

to multi-unit restaurant operators and other industries. Branched out to

other markets with this service with strong emphasis on franchise business

owners. Developed extensive proposals and managed company proposal

database. Developed paper and electronic marketing materials and packaged

company image through the written word and images. Managed all aspects of

communicating the value proposition of services offered. Reported to

company owner.

UniFocus, LLP April 2003 - August 2004

Carrollton, Texas

National Director of Sales

Responsible for account sales for labor management software solutions, CRM,

guest and staff feedback systems and operational improvement services to

hotel, resort, gaming food & beverage clients. Wrote detailed proposals

for complex IT solutions. Wrote winning proposal for Electronic Medical

Billing RFP from J.P. Morgan Chase. Developed strategies for expanding

markets, positioning products and aggressively selling highly intangible

products. Noted contributor to "Nation's Restaurant News" on best

practices in management and labor controls. Report to Executive Vice

President Business Development.

Arthur M. Manask & Associates July 1999 - April 2003

Texas Office

Principal

Independent consultant in association with a leading consulting firm for

cultural institutions, offering management advisory services to non-

traditional foodservice venues such as Museums, Zoos and Aquariums. Sold,

developed and administered custom consumer and market research projects for

clients who were contemplating new restaurants/retail, expansions, existing

restaurant and catering program assessment. Conducted facility audits and

made recommendations for improvements. Noted contributor to "The Complete

Guide to Foodservice in Cultural Institutions," Wyley & Sons, Published

Fall 2002. Featured speaker on professional panels and development

sessions.

Foodies, Inc. September 1997 - June

1999

Dallas, Texas

President and Co-owner

Co-founder of leading franchisee of Oscar Mayer Hot Dog Construction

Company restaurants focusing on shopping mall venues. Opened and four

outlets in the first year. Outlets operate in Fort Worth, Dallas and San

Antonio, Texas. Bundled Freshen's Smoothie Authority concept with HDCC

outlets increasing incremental sales by 20%. Awarded a utility patent on

systems for smoothie production currently used nationwide. Sold

restaurants in 1999 to pursue consulting practice.

Culinaire International April 1992 - September 1997

Dallas, Texas

Vice President - Business Development

A co-founder of the firm, marshaled account sales efforts for a

distinctive, diversified dining service management company. Created

explosive growth through a multi-market sales strategy that successfully

increased sales twenty fold in less than four years. Took the firm from

local to state and eventually national prominence. Prepared and developed

very detailed, complex proposals from scratch. Commissioned artists to

custom design proposal covers. Positioned Culinaire to become a top

catering firm serving the highest-level business and government dignitaries

and celebrities. Sold and produced six figure special events for up to

10,000 guests. Final achievement was to design a plan to revamp dining at

The National Gallery of Art in Washington D.C. The sales effort against

multi-billion dollar foodservice giants resulted in the award of a twenty

year, $120 million dollar contract to provide food and beverage service.

As Culinaire grew, it had strong representation in Higher Education,

Business and Industry, Premium Health Care, Private Clubs, Performance

Center, Convention Center, Government, Airport and Hotel markets. Reported

to President and CEO.

Professional Food-Service Management, Inc. July 1980 - March

1992

Jupiter, Florida

PFM - National Director of Sales

1988 - 1992

Directly responsible for dining service contract management sales in

college & university market on a national scale. Supervised eight

regional sales directors, developed proposal factory to produce high

quality proposals quickly. Reported to President and Owner

PFM Sales Director - Western Division

Dallas, Texas

1986 - 1988

Responsible for management account sales for Texas and contiguous

states.

Exceeded sales goals and was promoted to National Sales Director.

Education and Associations:

Bachelor of Science, Business/Commercial Foodservice

Kent State University, Kent, Ohio

English Major, Freshman and Sophomore Years

Miami University (OH)

The Pennsylvania State University

NACUFS Foodservice Scholarship Program

National Restaurant Association

National Association of Catering Executives

Society for Foodservice Management (Marketing Committee)

American Hotel & Lodging Association

Personal:

North Dallas Based References Upon Request

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