* *** **** ***** ****

P asadena, Maryland *****

ANGELA D. BYRD 4 43 - 69 0 - 3953

a acggfx@r.postjobfree.com

C OMMUNICATIONS EXECUTIVE

A c c o m p l i s h e d Co m m u n i c a t i o n s E x e c u t i v e w i t h o v e r 2 0 y e a rs ’ e x p e rt i s e d e v e l o p i n g a n d e x e c u t i n g a l l

a s p e c t s o f m a rk e t i n g c a m p a i g n s, m a rk e t re s e a rc h p ro j e c t s, a n d p u b l i c re l a t i o n s c a m p a i g n s t o s u p p o rt

m a rk e t i n g i n i t i a t i v e s, i d e n t i f y c u s t o m e r s a t i s f a c t i o n, a n d i n c re a s e m e d i a e x p o s u re . P r o v e n c re a t i v e

t a l e n t w i t h d e m o n s t r a t e d s t re n g t h s i n p r o d u c i n g e f f e c t i v e p ri n t a n d p r o m o t i o n a l m a t e ri a l . A d e p t i n

d e v e l o p i n g h i g h - p e rf o r m a n c e a n d d e d i c a t e d t e a m s t o m e e t c h a l l e n g i n g c o r p o r a t e a n d b u s i n e s s

o b j e c t i v e s . S t ro n g k n o w l e d g e o f m e d i a re l a t i o n s wi t h a n a c c o m p l i s h e d t ra c k re c o r d o f p ro v i d i n g l i v e

t e l e v i s i o n a n d ra d i o i n t e rv i e w s . L e v e r a g e p e r s u a s i v e c o m m u n i c a t i o n a n d r e l a t i o n s h i p m a n a g e m e n t

t a l e n t s t o a c h i e v e c o n s e n s u s a c r o s s a l l l e v e l s a n d o r g a n i z a t i o n a l b o u n d a ri e s .

Highlights of Expertise

Campaign / Collateral Development Speech Writing & Media Interviews Special Event Coordination

~ ~ ~

Media Relations & Press Kits Branding / Integrated Campaigns Government Relations

~ ~ ~

Social Media Management Project / Team Oversight Associated Press Style Writing

~ ~ ~

Strategic Planning / Messaging Qualitative & Quantitative Research Website Content Development

~ ~ ~

Crisis / Reputation Management Media Training & Consulting Budget Administration

~ ~ ~

Promotion & Image Development Television / Radio News Reporting Script Writing

~ ~ ~

PROFESSIONAL EXPERIENCE

PERCEPT IMAGE CONSULTING GROUP, INC. (PICG) Pasadena, Maryland

Full-service Public Relations Company

Sr. Public Relations Manager (9/2010 to Present)

Tasked with developing, executing and strategically managing all client projects. Coordinating and managing all media relations

activities including providing on-air and in-person media interviews. Serve as the primary media contact, including

spokesperson, directing all publicity, consumer awareness, and image campaigns; develop media kits, press releases, strategic

marketing collateral as well as author magazine articles. Draft speeches, manage company PR archives, and oversee

execution of special events. Address complex, sensitive issues; evaluate marketing and promotion s to ensure campaign

messaging aligns with strategic goals.

Selected Accomplishments:

Organized successful press receptions and produced press materials that demonstrated high-level creativity; attracting

and increasing clientele to PICG by 30%, and strengthening ties with local and national media.

Garnered a local Emmy-nomination for Baltimore’s ABC2 News for coverage on a celebrity chef client’s story about the

development of her culinary reality show for children.

Commended for expertly leveraging strengths as a publicist by launching highly effective and focused PR and media

relations campaigns to increase visibility for clients, including the Restaurant Association of Maryland Education

Foundation (Maryland ProStart Student Invitational, 2012-2014); Dr. Teresa Fuller (Author); Montria (new teen

recording artist); and, Celebrity Chef Kermit Griffin (Food Network’s Guy’s Grocery Games). Handled local and

national press relations for HBO Network’s Weight of the Nation Documentary launch in Baltimore, Maryland.

FLONATION FOUNDATION Westminster, Maryland

Non-profit 501(c)(3) Organization

Vice President and Co-Founder (11/2010 to 11/2011)

Designed and implemented a fitness and nutrition education model to channel efforts in combating the growing epidemic of

childhood and adult obesity in high-risk communities across the U.S. Led and managed all business initiatives, job functions,

marketing, public relations, branding, and market research activities to launch the organization's efforts in Baltimore, Maryland.

Angela D. Byrd Resume Page 1

Selected Accomplishments:

Integral in developing and directing all marketing communications, media relations, social media, and fundraising

campaigns for the foundation’s successful launch at Baltimore’s Oriole Park at Camden Yards in September 2011.

Produced ongoing nutritional and fitness education segments for broadcast on FLONation Radio and FLONation

Television; created nutritional and exercise interactive tools and information on the organization’s website to attract kids

and families.

CONSTELLATION ENERGY / BGE (BALTIMORE GAS & ELECTRIC) Baltimore, Maryland

Energy Company providing electricity, natural gas, and sustainable solutions to residential and business customers

Performance Management Analyst (Business Management) 11/2008 – 2/2011

Sr. Information Management Analyst (Customer Planning Business Support ) 6/2007 to 11/2008

Market Research Analyst (Customer Communications & Research) 1/2001 to 6/2007

Market Planning Analyst (Market Planning & Administration) 9/1998 to 5/2000

Advanced through a series of promotions with increasing responsibilities culminating in divisional oversight and leadership of

business continuity, safety, and budgeting initiatives. Designed and executed strategic market research programs for major

internal clients. Served as the primary contact for special communications projects for senior management; produced high-level

presentations, speeches, and briefings. Chosen as the “Voice of BGE” to deliver broadcast message alerts and other

communication to external customers through the company’s automated phone outbound dialing system. Served on the

Constellation Energy PAC Executive Committee Board, representing legislative affairs; and as Communications Co -Chair for a

corporate-wide diversity organization.

Selected Accomplishments:

Expertly led project teams on company-wide and divisional initiatives, conceptualized and orchestrated successful

communications and market research campaigns that effectively reinforced customer satisfaction, employee

performance, and brand image.

Significantly reduced annual budgetary market research costs from $320,000 to $16,000 for major internal clients by

changing survey methodologies of telephone and mail (conducted by an outside vendor) to online (conducted

internally). Designed and managed all online customer satisfaction and performance evaluation studies, including

analyzing results and writing reports with actionable recommendations on achieving business objectives.

Responsible for launching a new business unit, Customer Experience. Successfully developed and executed all

deliverables and milestones for the Voice of the Customer market research study conducted for BGE’s Vision 2020

Customer Experience Project Initiative Team; addressing recommendations to senior management led to the creation of

a new business unit targeted at streamlining processes for enhanced customer relationships.

EDUCATION

Towson State University Towson, Maryland

Bachelor of Arts, Mass Communications

Training Courses

Focus Group Moderator, RIVA Institute Public Relations and Publicity, Johns Hopkins University

~ ~

Project Management Principles, BGE Presentation Skills for High Profile Communications, BGE

~ ~

Consulting Skills, BGE Creating and Analyzing an Operations Budget, BGE

~ ~

Dynamics of Leadership, BGE Taking on a Management Role, BGE

~ ~

TECHNICAL PROFICIENCY

MS Office (Word, Access, Excel, PowerPoint, SharePoint, Project, and Publisher)

Software:

Adobe Pro X, Claritas, Minitab, SPSS, SAS

Adobe Premiere Pro, Audition, Photoshop, Illustrator, Dreamweaver

Multimedia:

Facebook, Twitter, LinkedIn, Instagram, Flickr, Google, YouTube, Pinterest, Blogger

Social Media:

Angela D. Byrd Resume Page 2

Contact this candidate