Lou Rodriguez

**** ** **** ***, **** Raton, FL **486

HOME: 561-***-**** ( CELL: 561-***-**** ( EMAIL:

acggaw@r.postjobfree.com

PROFILE

Highly experienced Sales Manager with strengths in direct high technology

sales, strategic account management, sales rep and channel management.

Expertise in developing and implementing sales and brand awareness

strategies for entering new markets. Demonstrated ability in achieving

results by adapting to technology quickly and collaborating with partners

worldwide. Significant international experience. Fluent in Spanish and

English; working proficiency in Portuguese.

Experience

G2 SALES, Huntsville, AL

G2 is a Manufacturer's Representative of high technology solutions focusing

on RF, Commercial and Industrial semiconductors and displays. Major lines

include Microsemi, Microchip, NEC LCD, Tianma, Cirrus Logic, Peregrine and

ATC.

Territory Director, South America and Field Sales Engineer, Florida (2003 -

2014)

Leveraged past relationships to create partnerships and build the team to

open G2 Brazil. Opened the South Florida office establishing strong

business relationships with Motorola, Rockwell Collins, Tyco and Sirius XM.

o Persuaded Motorola to fund the development of three custom RF ASICs

that were deployed across multiple Public Safety Radios, with a

$6M/year revenue for 7 to 10 years.

o Drove the G2 Sales Brazil team to establish strong relationships at

automotive OEMs Continental and Visteon, growing the business for

NEC microcontrollers and MOSFETS to $10M.

o Presented Rockwell convincing strategies to support the redesign of

complete chain of EOL RF Power Transistors for indefinite terms.

This effort grew the business for Microsemi by 40% and also designed

out larger, better funded Tyco Electronics and ST.

1. Obtained the first design wins for Microchip on the next gen Public

Safety Radio platform. This business will have annual revenue of

$750K to $1.5M for 7 to 10 years.

2. Organized and drove upper management meetings to convince Motorola

to reestablish one of our lines to the approved supplier list after

being removed for bad performance. This saved $1.5M/year in

revenue.

3. Obtained the first design wins at Sirius XM for Audio DACs, Flash

Memory, and RF Filters in automotive satellite receivers. This

business generates $4M/year for multiple suppliers.

4. Key role in upgrading the line card by obtaining Cirrus Logic and

Peregrine Semiconductor.

CIRRUS LOGIC, INC., Austin, TX 1993-2002

Cirrus Logic, Inc. is a premier supplier of high-performance analog and DSP

system solutions, targeting mainstream audio, video and Internet

entertainment applications in the consumer entertainment market.

Regional Sales Manager, Southeast USA & Latin America (1996 to 2002)

Sales Manager of this $18 million territory, with a staff of four Rep Firms

with eight branches and 35 Field Sales Engineers, supporting over 400

accounts. Provided sales strategies to develop new business with Fortune

500 companies such as Motorola, Panasonic, Cisco, NCR and IBM. Created and

presented effective bilingual sales and technical training programs to

sales representatives and channel partners. Established quotas, quarterly

objectives, and led motivational sales team reviews.

5. Displaced incumbent ADI to win multiple design wins in Set-top Boxes

at Cisco with ADC & DAC converters and Ethernet products. Grew the

account to $3.5 million.

6. Spearheaded re-entering the Latin America market at the component

level with Consumer DSPs, DVD Decoders, MPEG Encoders and ADC/DAC

converters. Identified, hired and trained distribution firms to

build the Latin America channel and support eight branches.

Lou Rodriguez Page 2

Cirrus Logic, INC., Regional Sales Manager (continued)

7. Obtained the first direct design wins in Brazil at Consumer

Electronics OEMs Gradiente, CCE and Itautec through HW/SW solution

selling, confirming a $10 million new business opportunity for DVD

and MPEG technologies.

8. Succeeded in keeping major account revenue flat from 2001 to 2002,

in the biggest technology spending downturn in history.

9. Awarded President's Club four years in a row for exceeding quota by

15% min.

District Sales Manager, Florida & Latin America (1995 to 1996)

Conceptualized, developed and executed the business plan for Cirrus Logic

to enter the LATAM Market with PC Graphics, Audio and Modem board

assemblies. Organized and personally conducted bilingual Reseller sales

training seminars, road shows and trade shows all over LATAM.

10. Built the Latin America territory from scratch to $15 million while

the overall company revenues declined.

11. Developed, obtained funding and implemented channel marketing,

advertising and media plans to establish brand awareness.

Negotiated with distributors to share promotional expenses.

Established the Cirrus brand with PC Resellers as a high quality low

cost alternative, prevailing over better financed brands Creative,

Rockwell, and 3COM.

12. Developed a creative rebate program with the channel causing a pull

effect and allowing the increase of margins at the manufacturers in

ASIA. This was another first for Cirrus.

Field Application Engineer, IBM Strategic Account (1993 to 1995)

Managed the technical side of the IBM account worldwide. Conducted

technical presentations, project management, technical team lead, and

application support.

13. Achieved multiple design wins in the commercial, consumer, and

server divisions, growing IBM to $70 million and the biggest account

for Cirrus.

14. System team leader of core logic, graphics controller, BIOS and

board designers for the development of a shared memory motherboards

for IBM. This effort created the lowest cost systems in the IBM

lineup.

15. Achieved designed wins across all IBM servers worldwide, shutting

out the competition and enabling us to become sole supplier of

graphics controllers.

IBM PC COMPANY, Boca Raton, FL 1982-1993

Design & Development Engineering

High Technology team leader who consistently created leading edge

subsystems, from conception to announcement, producing best selling

products that revolutionized information technology.

16. Led the concept, development and product ramp of the 5175 and 8512

color displays. The functional specs of these products established

the VGA industry standards for the future.

17. Developed a motherboard, power supply and color display subassembly

in conjunction with international suppliers to create IBM's first PC

for the education market.

18. Significant engineering contribution to the first IBM ThinkPad.

Education

B.S. Electrical Engineering, Ohio University, Athens, OH

ETA Kappa Nu (National Electrical Engineering Honorary)

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