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Sales Manager

Location:
Kissimmee, FL
Posted:
October 20, 2014

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Resume:

John Crowell

acgfwv@r.postjobfree.com

**** ********** ***** *-**

www.linkedin.com/in/johnrcrowell/

Kissimmee Florida 34741

209-***-****

A Results Oriented Sales, Management and Business Development Leader

A focused, creative Executive experienced in Sales and Management with a

focus on National and Regional Sales Development. A profit-driven, results

oriented Manager who has successfully led and directed profitable sales

teams in opening and developing new markets. A leader who has developed

strong relationships with and created synergies between sales organizations

and c-level executives. A knowledgeable individual who will

bring creative solutions to market challenges and will effectively manage

key contacts and strategic accounts.

Team Development and Training Client

Relationship Management

Sales and Revenue Generation

Budgeting, Forecasting, & Planning

Executive Presentation & Negotiations Promotion

& Sales Tactics

Marketing & Sales Plan Implementation Strategic

Sales and Marketing Campaigns

Field Sales Management & Marketing Creative

Problem Solving

EXPERIENCE & ACHIEVEMENTS

BROOKLINE PARTNERS - Kissimmee, FL and Modesto, CA - 2012 - Present

Director and General Manager

o Designed implementation plan for Privately held Pharma Company for

deployment of field sales team in the rollout of their new

Pharma product currently in Phase III development.

o Designed a go-to-market strategy for small single product Pharma start-

up.

o Developed and implemented with Broker in Military Channel a field

training program supporting the rollout of a new in-store at

shelf advertising program / product.

DAYMON INTERACTIONS - San Diego, CA - 2010 to 2012

Senior Business Manager Operations and Sales- Save Mart - Lucky - 2011 to

2012

o Delivered new In-store Event Selling Model in 90 high volume Save Mart-

Lucky stores, increasing profitability for company over 20%, setting

stage for final 90-store implementation.

o Trained and Managed field sales team (150 reps) responsible for

execution of all field based CPG selling

programs throughout northern California and Nevada.

o Sold to CPG Brand/Brand Groups Coupon and Event Sampling Programs.

Solicited Advertising funds for regional and national

sales events at Save Mart and other Retail Food Clients nationally.

Senior Director of Operations and Sales - Weis Markets - 2010 to 2011

o Hired and Trained, Retail Sales Manager and Six (6) Field Managers,

successfully delivering

800K with 60 % of first year sales goal achieved in less than 5

months.

o Called on CPG's and worked with Category Managers to sell and deliver

customized in-store programs

and events in selected Weis Stores.

o Developed and implemented custom selling event, delivering an added

15% more in new revenue to account

and has now been adopted corporately.

MARKET TACTICS, INC. - Westport, CT - Vice President Sales - 2008 to 2010

o Developed and closed business in new CPG accounts (Clorox-Smuckers-

Schering Plough)

obtaining 70% or more of their military marketing budgets.

o Worked with Buyers/Category Merchants to deliver revenue producing in-

store events

designed specifically for military community with Military Buyers,

Brokers and CPG's

o Successfully implemented new field operations team reducing field

costs over 20% while

increasing productivity in task management and consistent work by

field store teams.

FLOORgraphics, Inc., Hamilton, NJ - Vice President Retail Sales - 1998 to

2008

o Developed and managed CPG, Mass, Drug and Retail Grocery Customer base

that through

use of creative selling practices, development of analytical reporting

tools, effective leadership

and negotiation skills, helped drive yearly sales from $2 million to

over $75 million

o Solicited, negotiated, contracted, serviced and maintained key retail

grocery accounts in

the US generating more than 45% of corporate business. (Publix- HEB -

Food Lion -Kroger, CVS, Kmart,)

ADDITIONAL EXPERIENCE

ACTMEDIA - (NEWSAMERICA MARKETING), Norwalk CT

Division Vice President Southern, Southwest & Mid-Atlantic Field Operations

o Managed full P&L responsibility for multiple Divisions with over $40

million in sales revenue

o Directed division operation leading and supervising 15 direct managers

and over 500 field staff

o Managed all Retail Programs in conjunction with Key Retailer Contacts

in over 50% country.

Senior Director, National Accounts

o Managed and Grew business at (Kroger, Winn Dixie, Publix, Food Lion,

Bi-Lo, Safeway, Longs, Eckerds,

CVS and others)

o Developed new retail accounts accounting for over 10% in "new" yearly

revenues.

o Authored training program to educate Sales Teams and Field Operations

on selling to retail clients

E & J GALLO WINE COMPANY - Modesto CA

o Account Manager - Sales - Jackson, Mississippi

o Area Manager - Sales - Los Angeles Distributor - South Orange County

o District Sales Manager - Sales - Los Angeles Distributor - South

Orange County

o District Sales Manager - Kmart Key Account Manager - San Bernardino

Distributor

o State Manager - Tennessee

o State Manager - South Carolina

EDUCATION

Mercer University, Macon GA - Bachelor of Business Administration

(Finance & Marketing)

COMPUTER SKILLS

Excel Word PowerPoint

ACT Adobe Internet Savvy

PROFESSIONAL SKILLS AND TRAINING

Licensed Real Estate Agent in Florida

E&J Gallo Management & Sales Training

Dale Carnegie Training

Beech Public Speaking Seminars

ToastmastersInternational

Stephen Covey Management Seminars

Retail Sales Skills Development (Wrote & Trained)

MBO Development Seminars (Trainer)

Karass Negotiation Seminar

COMMUNITY SERVICE AND MISSION WORK

Certified Lay Speaker - Nor Cal Methodist District

Server - Modesto Gospel Mission

Ronald McDonald House Volunteer

Habitat for Humanity

RE-MEMBER - Pine Ridge Indian Reservation

Finance Committee - Centenary Methodist Church

Stephen Minister - Nor Cal Methodist District

Former member Board of Mental Health-Osceola County



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