John Crowell
acgfwv@r.postjobfree.com
www.linkedin.com/in/johnrcrowell/
Kissimmee Florida 34741
A Results Oriented Sales, Management and Business Development Leader
A focused, creative Executive experienced in Sales and Management with a
focus on National and Regional Sales Development. A profit-driven, results
oriented Manager who has successfully led and directed profitable sales
teams in opening and developing new markets. A leader who has developed
strong relationships with and created synergies between sales organizations
and c-level executives. A knowledgeable individual who will
bring creative solutions to market challenges and will effectively manage
key contacts and strategic accounts.
Team Development and Training Client
Relationship Management
Sales and Revenue Generation
Budgeting, Forecasting, & Planning
Executive Presentation & Negotiations Promotion
& Sales Tactics
Marketing & Sales Plan Implementation Strategic
Sales and Marketing Campaigns
Field Sales Management & Marketing Creative
Problem Solving
EXPERIENCE & ACHIEVEMENTS
BROOKLINE PARTNERS - Kissimmee, FL and Modesto, CA - 2012 - Present
Director and General Manager
o Designed implementation plan for Privately held Pharma Company for
deployment of field sales team in the rollout of their new
Pharma product currently in Phase III development.
o Designed a go-to-market strategy for small single product Pharma start-
up.
o Developed and implemented with Broker in Military Channel a field
training program supporting the rollout of a new in-store at
shelf advertising program / product.
DAYMON INTERACTIONS - San Diego, CA - 2010 to 2012
Senior Business Manager Operations and Sales- Save Mart - Lucky - 2011 to
2012
o Delivered new In-store Event Selling Model in 90 high volume Save Mart-
Lucky stores, increasing profitability for company over 20%, setting
stage for final 90-store implementation.
o Trained and Managed field sales team (150 reps) responsible for
execution of all field based CPG selling
programs throughout northern California and Nevada.
o Sold to CPG Brand/Brand Groups Coupon and Event Sampling Programs.
Solicited Advertising funds for regional and national
sales events at Save Mart and other Retail Food Clients nationally.
Senior Director of Operations and Sales - Weis Markets - 2010 to 2011
o Hired and Trained, Retail Sales Manager and Six (6) Field Managers,
successfully delivering
800K with 60 % of first year sales goal achieved in less than 5
months.
o Called on CPG's and worked with Category Managers to sell and deliver
customized in-store programs
and events in selected Weis Stores.
o Developed and implemented custom selling event, delivering an added
15% more in new revenue to account
and has now been adopted corporately.
MARKET TACTICS, INC. - Westport, CT - Vice President Sales - 2008 to 2010
o Developed and closed business in new CPG accounts (Clorox-Smuckers-
Schering Plough)
obtaining 70% or more of their military marketing budgets.
o Worked with Buyers/Category Merchants to deliver revenue producing in-
store events
designed specifically for military community with Military Buyers,
Brokers and CPG's
o Successfully implemented new field operations team reducing field
costs over 20% while
increasing productivity in task management and consistent work by
field store teams.
FLOORgraphics, Inc., Hamilton, NJ - Vice President Retail Sales - 1998 to
2008
o Developed and managed CPG, Mass, Drug and Retail Grocery Customer base
that through
use of creative selling practices, development of analytical reporting
tools, effective leadership
and negotiation skills, helped drive yearly sales from $2 million to
over $75 million
o Solicited, negotiated, contracted, serviced and maintained key retail
grocery accounts in
the US generating more than 45% of corporate business. (Publix- HEB -
Food Lion -Kroger, CVS, Kmart,)
ADDITIONAL EXPERIENCE
ACTMEDIA - (NEWSAMERICA MARKETING), Norwalk CT
Division Vice President Southern, Southwest & Mid-Atlantic Field Operations
o Managed full P&L responsibility for multiple Divisions with over $40
million in sales revenue
o Directed division operation leading and supervising 15 direct managers
and over 500 field staff
o Managed all Retail Programs in conjunction with Key Retailer Contacts
in over 50% country.
Senior Director, National Accounts
o Managed and Grew business at (Kroger, Winn Dixie, Publix, Food Lion,
Bi-Lo, Safeway, Longs, Eckerds,
CVS and others)
o Developed new retail accounts accounting for over 10% in "new" yearly
revenues.
o Authored training program to educate Sales Teams and Field Operations
on selling to retail clients
E & J GALLO WINE COMPANY - Modesto CA
o Account Manager - Sales - Jackson, Mississippi
o Area Manager - Sales - Los Angeles Distributor - South Orange County
o District Sales Manager - Sales - Los Angeles Distributor - South
Orange County
o District Sales Manager - Kmart Key Account Manager - San Bernardino
Distributor
o State Manager - Tennessee
o State Manager - South Carolina
EDUCATION
Mercer University, Macon GA - Bachelor of Business Administration
(Finance & Marketing)
COMPUTER SKILLS
Excel Word PowerPoint
ACT Adobe Internet Savvy
PROFESSIONAL SKILLS AND TRAINING
Licensed Real Estate Agent in Florida
E&J Gallo Management & Sales Training
Dale Carnegie Training
Beech Public Speaking Seminars
ToastmastersInternational
Stephen Covey Management Seminars
Retail Sales Skills Development (Wrote & Trained)
MBO Development Seminars (Trainer)
Karass Negotiation Seminar
COMMUNITY SERVICE AND MISSION WORK
Certified Lay Speaker - Nor Cal Methodist District
Server - Modesto Gospel Mission
Ronald McDonald House Volunteer
Habitat for Humanity
RE-MEMBER - Pine Ridge Indian Reservation
Finance Committee - Centenary Methodist Church
Stephen Minister - Nor Cal Methodist District
Former member Board of Mental Health-Osceola County