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David Griffiths

**** ******* ***. *.*.

North Canton, Ohio 44720

330-***-****

acgfi3@r.postjobfree.com

*/(#1&'2 3 14

Dynamic digital and advertising sales director with twenty two years in digital sales

operations, P&L management, strategic positioning, technology development and

strategic planning in both startup and growth organizations. Proven track record in

increasing sales, market share and profitability. Flexible and driven individual who

thrives on new challenges.

Core Competencies:

New Business Development, Internet advertising, Digital Advertising, SEO, Cloud

Services, SEM, SaaS, Behavioral Targeting, Retargeting, Ad Networks, Ad

Exchanges, Social Media, Mobile, Daily Deals, Digital Coupons, Product

Development, Email Marketing, Facebook, Pandora, YouTube, Linkedin, Display

Networks, Yahoo, Training, Idea Development, Group Presentations, Sales

Presentations, Overcoming Objections, Strategy Development, Operational

Execution, Product Expertise, Sales, Coaching, Public Speaking.

Gannett Digital:

Director of Digital Sales:

Cleveland ohio:

11/13 - Present

Gannett Digital in Cleveland is a top market NBC television station: Responsible for

successful launching, managing and executing strategic objectives to exceed local

digital revenue goals including broadcast news websites, niche sites, mobile

platforms, outside vendor partnerships, SEO/SEM and Social. I possess strong

leadership and collaboration skills and I am the consummate team professional:

Deluxe Digital Division:

Senior Internet Marketing Director (Consultant)

Midwest:

3/13 - 11/13

Business development of SEO, SEM, PPC, Social and E-mail marketing products

within Ohio and Pennsylvania territory. Consulted and prospected for potential clients

via email, phone, Linkedin, BNI, Chamber meetings and in person. Formulated and

presented digital, internet and social media programs based on appraisal of client’s

needs and internet marketing goals. Short term consultant position:

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89 0

Group Commerce: (dissolved)

Director of Digital Publisher Sales:

New York, New York:

1/12 - 3/13

Group Commerce was an internet start-up that developed a market-leading

technology platform for publishers who wanted to succeed in e-commerce. My

responsibility was new business development and to market our software technology

to the top digital media companies, websites and publishers. It’s was an

enterprise-grade platform that served as a true command center for a publisher’s

e-commerce program;

Shoutback Concepts: (dissolved)

Director of Digital Publisher Sales/East

Beachwood, Ohio:

8/10-12/11.

Responsible for new business development for new white label daily deal company.

Built business to $1,000,000 a month in gross revenue. Developed strategies for

publishers to achieve monthly revenue goals. Coached, trained and worked with,

directors, sales managers and sales representatives to formulate initiatives that

would build customer base.

Gatehouse Media/ Ohio;

Digital Media Sales Manager

Canton, Ohio

4/08 - 8/10

Responsible for new media sales department for four Gatehouse Ohio Newspapers

with an annual budget of $2,400,000.

Developed strategies to exceed budget on all four newspaper web sites. Sold

advertising, trained outside sales representatives and worked with advertising

agencies to create effective advertising campaigns.

Exceeded local banner advertising revenue in 2008, 2009 and 2010.

Launched 2 new web sites including ShopNStark.com and Friday Night Ohio.com.

Developed and instituted a new CRM program used by all newspaper sales people.

YP.Com:

Digital Account Executive:

Uniontown, Ohio

10/2006 - 3/2008

Sold internet advertising solutions that included search engine marketing, Yellow

Pages.com to businesses in the Northeast Ohio area.

Achieved or exceeded monthly internet goals.

Certified by Goggle and Yahoo to sell search engine solutions.

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89 0

Screen Vision Cinema Advertising:

Director of Midwest Sales:

Akron, Ohio

4/1998 - 1/2006

Opened new office and directed a new midwest operation for onscreen advertising

company with an annual budget of 4 million. Hired, trained and managed twenty-four

account executives covering six states. Responsibilities included budget projections,

account receivables, inventory controls and customer retention.

Achieved and exceed sales goals by 5% by end of year two.

Achieved recruiting goals by end of first fiscal year.

Bailey Distributing:

Territory Account Manager:

Taunton, Massachusetts

5/95 - 3/98

Managed a sales territory in Southeastern Massachusetts for a New Hampshire

distributer of oil and automotive products. Maintained current customers and grew

territory through prospecting and closing. 90% of customers were large automotive

dealerships, vehicle fleets and quick oil change businesses.

Sold largest Toyota Dealership over fifteen new automotive lifts.

Expanded territory with eight new oil customers in first year.

Education:

University of Massachusetts, Dartmouth, Massachusetts

Bachelor's of Arts Degree

Graduated Magna Cum Laude 3.58 GPA

National Honor Student all four years.

Majored in political science and minored in marketing.

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