BROOKE HIGGINBOTHAM

acgfaf@r.postjobfree.com 724-***-**** brookehigginbotham.wordpress.com

EDUCATION

Brigham Young University Marriott Business School

Bachelor of Arts, Communications Global Marketing Study Abroad

Emphasis, Public Relations • Met with seven FORTUNE 500 companies to discuss

GPA: 3.68 Concentration GPA: 3.76 international marketing strategies

RELEVANT EXPERIENCE

ALDI

Marketing Assistant [10.14 – Present]

• Writing press releases for local and national wire services

• Creating materials for electronic press kits, media pitches and corporate website

• Coordinating internal events with the media and ALDI bloggers

Nu Skin Enterprises

Public Relations Specialist [04.14 – 08.14]

• Writing press releases for local and national wire services

• Coordinated book drive to collect 5,000 books, exceeding our goal by 2,000

• Pitched local media on Force for Good day and received news coverage by three additional stations

Marriott International

Marketing Communications Consultant [01.14 – 04.14]

• Created a social media campaign for the president of Central and Latin Americas

• Conducted detailed text analysis of 1,400 social media posts

• Managed team of f ve individuals to post on the Marriott Hotel’s Twitter accounts

BYU Soccer

Media Relations Specialist [04.13 – 08.13]

• Wrote press releases and recaps generating over 6,000 impressions

• Contacted local media to attend and cover each home game

• Created and distributed coupons and special event pricing through Twitter, Facebook and Instagram

Sony Electronics

Brand Ambassador [08.12 – 04.13]

• Maintained a blog, Twitter and Facebook account about Sony products

• Increased URL hits to Sony’s campus website by 700 unique users

• Ranked in the top f ve brand ambassadors for URL hits for three months

• Coordinated event sponsorships with local business for concerts, charity auctions and college activities

Speedpro Imaging

Marketing Intern [04.12 – 08.12]

• Created and circulated monthly company newsletters for B2B clients

• Filmed and edited marketing videos for the company’s website

• Draf ed content for marketing brochures and the website about tradeshows and vehicle wraps

Mylan Pharmaceuticals

Finance Intern [04.11 – 08.11]

• Maintained and evaluated transfer pricing for competitors and buyers

• Measured key performance indicators

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