Dyani Washburn

**** ********* *** ● Orlando FL **806

Cell: 954-***-****

acgexq@r.postjobfree.com

Marketing Specialist

Profile

Account Manager: Handled multiple projects within the same timeframe. Provided excellent customer service to clients, and helped restructure

programs and budgets to utilize all available resources.

Internet Specialist: Sold and monitored Search Engine Marketing and Internet Yellow Page products.

Social Media: Applied new Internet and mobile advertising trends to clients’ advertising programs.

Experience

Ripley Entertainment Inc. Publishing Department Orlando, FL 07/2013 – 9/2014

Sales & Marketing Specialist

Publishing department releases 7 titles annually, with worldwide distribution. This position has strengthened my advertising and marketing skills

and honed my multitasking abilities. Daily duties included executing the marketing plan for the main annual title, managing accounts receivables,

book sales, licensing contracts and customer service.

Highlights:

• Created and implemented a marketing plan for the main annual title which increased social media interaction 34% and in house book sales 72%

over previous year.

• Partnered with Huffington Post to write a series of teaser articles leading to annual book release. Articles garnered increased media attention

both in print and television.

• Maintained booth at Frankfurt Book fair, the largest children’s book fair in publishing. Networked with foreign publishers interested in the

Ripley Publishing catalog and assisted in cultivating successful partnerships.

Quantum Leap Agency Orlando, FL 01/2013 – 03/2013

Account Manager

A full service advertising agency specializing in a combination of digital and traditional media. This position has improved my organizational skills

and increased my business confidence: Daily duties included constant communication with multiple clients, and strategic account management.

Highlights:

• Presented quarterly projected goals and projects to clients with strategies to implement tasks and increase revenue.

• Attended seminars on search engine optimization utilization and the benefits of optimizing local online listings.

• Conducted website analyses and keyword research for each of my 6 clients to provide strategies to better optimize and update website content

to drive traffic to their website.

OCA Marketing Services Orlando, FL 03/2012 – 01/2013

Brand Solutions Manager

A discount and coupon company which provides coupons for local businesses to the Tradeshow/Convention, Visitor and Local markets. This

position has improved my communication skills: Daily duties include speaking with event planners, our advertising partners, and encouraging

communication through social media.

Highlights:

• Researched and analyzed social media marketing and traditional marketing tactics of competitive businesses. Expanded and adapted

techniques and increased awareness via grassroots tactics by 27%.

• Partnered with Rosen College of Hospitality Management to place coupon link on their discount page. Link increased click through traffic by

22%.

• Introduced new local businesses to potential of partnering with OCA Marketing. Signed a contract with Greek Flame Taverna.

YP Inc. Deerfield Beach, FL 03/2006 – 03/2012

Account Manager

A firm which sells print and internet advertising, Search Engine Marketing, Internet Yellow Pages and Direct Mail to clients around the United States. This

position has honed my multi tasking skills: Daily duties include planning, scheduling and coordinating all phases of client’s accounts .

Highlights:

Created and process mapped the Internet Advertising Specialist position.

Responsible for the placement and maintenance of Internet Yellow Pages, Search Engine Marketing and Mobile Banner Ads. Actively solicited and sold

$261,307.00 of internet yellow page advertising for 81 clients. Initial online campaign for Spectrum Health Center increased site web traffic by 30%.

Researched competitor advertising in order to advise clients on competitive directory placement nationwide.

Responsible for growth of over $100 million in Print Revenue: handled 135 clients in over 200 directories.

Education

University of Florida Gainesville, FL Graduated 05/2005

Masters in Advertising

University of Central Florida Orlando, FL Graduated 05/2004

Bachelor’s Degree in Liberal Studies, Minor in Mass Communications and Marketing, Minor in Studio Art

Key Skills

• Advanced experience using Microsoft Excel, Microsoft Outlook, Microsoft Word & Microsoft PowerPoint.

• Intermediate experience using SalesForce, ACT! And Microsoft Access.

• Highly proficient with both Apple and Windows operating systems.

Contact this candidate