JENNIFER B. COHEN

Multichannel Integrated Marketing, Branding and Emerging Media Specialist

347-***-**** 5 Tudor City Place ~ New York, New York 10017

acgevd@r.postjobfree.com

QUALIFICATIONS SUMMARY

By creating unique online/multichannel marketing, branding and emerging

media solutions, I influence positive results that increase target audience

reach, gathers intelligence on the competitive set, and implements tactical

strategies. My strategies transport consumers closer to clients' brands,

products and services overall increase ROI, and B2C lead generation by 25%

plus. As a seasoned team leader, I have proven ability to inspire, mentor

and lead a team to deliver and exceed goals/expectations I excel in fast-

pace, high-pressure work environments with excellent communication and

interpersonal skills.

KEY ACCOMPLISHMENTS

Boosted market penetration and brand visibility by improving vision for e-

commerce and emerging media. Advanced consumer to client conversion and

enhanced consumer engagement, increasing business profitability and

exceeding projected goals. Develop new and improved brand image standards

to increase brand equity.

AREAS OF EXPERTISE

? Multi-Channel Marketing Platforms ? Brand Renewal & Positioning

? Promotional Campaigns

? New Business Development ? Budget Development & Managing P&L ?

Advertising Plans-Multimedia

? Social & Emerging Media Strategies ? Website Ideation, SEO, SEM, CRM

? Loyalty Programs & ROI

? Partnerships & Sponsorships ? Team Leadership/Management

? Contract & Vendor Negotiation

PROFESSIONAL EXPERIENCE

JBCO. CONSULTING, New York, New York 2013-Present

Integrated/Online Marketer, Brand Builder, and Emerging Media Strategist

. Consultant on MasterCard Priceless Cities multi-city brand building

program for Universal McCann (UM). Developed branding and social media

platforms, streamlined P&L, managed CBS Altitude partnership and UM's

marketing team of ten throughout the program. Increased direct traffic

monthly to Priceless.com by 35% plus.

. Directed new users (CRM) to MasterCard Priceless Cities, created

promotions online and on-site including live social and digital

communications.

. Increased revenue by up to 60 % for clients such as the Lipman Agency

(advertising), Hudson Jeans, The Bacara Resort and Spa, and Asprey.

Increased ROI, online consumer traffic, and increased PR value for WSJ

Magazine through the development and implementation of "The Innovators"

platform.

. Consulted on three to six month contracts with McKinsey and Company and

venture capital groups including: Coates, Highpoint Capital and Maverick

Capital. Created unique informational platforms for lifecycle trends

focused on e-commerce and how it relates to the retail stores, wholesale

accounts and consumers. Additionally, I produced analysis about operating

systems specifically for online/mobile advertising use.

. Over a six-month contract, developed online marketing platforms, P&L and

sales strategies, and celebrity partnerships for two new apps with

Involved Media, Ltd. Apps similar to Candy Crush and Vimeo, Both Apps

were sold to Viacom which allows for multiple uses including creation of

more online content, television show and movie production.

. Completed one month consulting projects for: Royal Drama by developing

sales channels, retail marketing strategy and P&L for this new baby

clothing line. Contemporary Arts Foundation creating program structure,

established budget, negotiated contract and vendor relationships, and

acquired sponsors for the 50th Anniversary gala.

MCCANN WORLDGROUP, New York, New York* 2012

Vice-President, Industry Relations

. Created strategic direction and positioning of the company brand through

integrated/online marketing strategies, global partnerships, co-branding

opportunities, and event program implementation for McCann Worldgroup,

clients and the multi-cultural consumer division with my team of 12

including marketers, social media and PR specialists.

. Established new alliances and developed unique initiatives with global

and national industry organizations for McCann Worldgroup, McCann

Executives, clients and staff.

. Consulted on American Airlines and Kohl's creative teams to re-brand and

develop fall 2012 campaigns.

. Developed and oversaw budget, P&L and production of all marketing

initiatives including negotiating contracts, managing partner and client

relationships while working in tandem with McCann's global teams.

. Created sponsorships with CES, WMC, and Association of National

Advertisers.

JENNIFER B. COHEN

347-***-**** 5 Tudor City Place ~ New York, New York 10017

acgevd@r.postjobfree.com

PROFESSIONAL EXPERIENCE

(continued)

MICHAEL KORS, New York, New York 2008-2011

Senior Global Retail Marketing Director 2009-2011

Retail Marketing Director, 2008-2009

. Conceived and implemented Michael Kors retail marketing department

nationally and globally. Managed staff of ten in New York corporate

office and 25 globally.

. Responsible for multi-million dollar budget allocation and P&L globally

for the three Michael Kors brands, MK retail and outlet stores, wholesale

partners, and licensees.

. Developed national and global branding, marketing, e-commerce and social

media strategies, CRM/loyalty programming, advertising and promotional

initiatives.

. Improved Michael Kors website, social media platform, "Jet-Set" sales

team collateral materials and publicity strategy.

. Oversaw retail marketing team execution of all-store marketing programs

including online and social media opportunities, in-store programs,

publicity, promotions and direct mail campaigns.

. Increased ROI and online traffic by 60% during tenure

CORCORAN SUNSHINE MARKETING GROUP, New York, New York 2005-2008

Marketing Director, Residential and Mixed-Use Real Estate

. Produced and implemented multi-faceted marketing and selling platforms

for new condominium developments.

. Oversaw in-house marketing team of eight, and coordinated all ancillary

professionals to execute marketing initiatives to increase project

visibility and increase broker/buyer traffic.

. Managed the development of eight individual projects with team including

sales office design, websites, print and online advertising, social

media, collateral materials for sales and marketing including

logo/identity creation.

SAKS FIFTH AVENUE, New York, New York*

2004-2005

Director, Consumer, Retail Marketing for Out of Town Stores

. Developed and executed national marketing and promotional programs across

all 54 out-of-town stores including online promotion. Loyalty programs,

sponsorships, animation, third party partnerships and budgets

. Managed team of two Marketing Managers in New York Corporate office and

54 PR Managers in the out-of town stores; managed budget and P&L for all

54 out-of-town stores.

YM, GRUNER+JAHR USA, New York, New York* 2003-2004

Director, Business Development and Partnership Marketing

. Produced website content, strategic alliances and unique partnerships to

sell into advertisers within the arts and entertainment industries.

Produced and managed all editorial and publishing marketing and

promotional programs.

. Managed staff of ten, three-million budget and P&L, and all operations

for the Promotion Department

VOGUE, COND NAST, New York, New York 2002-2003

Promotion and Retail Director (Consultant One-Year Contract)

. Created branding ideas and produced multi-layer, strategic growth

programs including online/e-commerce marketing, special advertising

sections and multi-advertiser platforms.

. Fostered exclusive partnerships between advertisers and the arts and

entertainment industries.

. Managed staff of 15, budget and P&L, and all operations for Promotion and

Merchandising Departments.

EDUCATION

THE FASHION INSTITUTE OF TECHNOLOGY, New York, New York

Bachelor of Science, Marketing

Associates of Applied Science, Advertising Communications

THE CHAPIN SCHOOL, New York, New York

High School Diploma

*ASTERISKS: job made redundant due to corporate restructuring

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