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CHARLES W HALL

**** ***** **.

Murfreesboro, T N 37128

H: 615-***-**** C: 615-***-****

acgeu4@r.postjobfree.com

LinkedIn profile: https://www.linkedin.com/profile/view?id=822584&trk=nav_responsive_tab_profile

Professional Summary

A ‘Business Developer' and ‘Sales Manager' skilled at leveraging unique motivation methods to

increase sales. Accomplished in satellite operations, gaining market share, product presence,

improving product profile, generating internal support and building executive relationships. An

exceptional “Market Developer' who has successfully grown brand awareness through increased

market penetration and new market development. Effectively builds loyalty and long-term

relationships with customers, exceeds sales targets and always working to reduce cost. ‘Partner'

who effectively builds loyalty and long -term relationships with that are productive, profitable and

desirable.

Professional History

Technical Sales Manager, Geosynthetics- East N orth America

0 6/2013 to 0 6/2014

Fiberweb/PGI – St Paul, MN Sales office and later Old Hickory, TN

• Direct responsibilities for sales and market development/growth for:

o Geotextiles-

Woven and

Non-Woven

o Porous Pavement Products:

Extruded Plastic Grass/Permeable Pavement Products

Injection Molded Plastic Grass/Permeable Pavement Products

o Landscape/Horticultural Products:

Landscape Geotextiles

Geosynthetic/Herbicidal Root Barrier Products

Extruded Plastic Root Barrier Products

o ADA (Americans with Disabilities Act) Beach and Landscape Access Products

o Blown Film Plastic- Underground Utility Marking and Detection Products

o Polypropylene Nonwoven Geotextile- Cellular Confinement Products/Systems for the:

Subterranean base and ground stabilization applications

Slope stability and erosion control applications

o Extruded Plastic- Erosion/Stream Line/Scour Protection

o Extruded Plastic- Pipe and Utility Protection Products

o Extruded Plastic- Ground Reinforcement/Turf Protection Products

• Accountable for $10M+ in sales budget with clients located in the US, Canada, the Caribbean.

• Single largest first period revenue by single new distributor in group's history. $400K+parking

area for airport, 5+ acre of pervious/permeable pavement (Note: our bid was $40K higher but

specification held)

• Sales growth in the first quarter of 2014 up over 26% as compared with the previous year.

• Partnered with inside sale force, contractual representatives and customer relations

representatives to establish goals and increase average invoice sale and thus optimize

shipping for clients.

• Development of a Product Representation system (9 new Agents) for all of the US and Canada

• Developed partnerships with new existing clients to create and facilitate new programs to

improve on our ‘Go-To-Market” models. These included:

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Tailored applications and packaging for SBU (Strategic Business Units)

o

Implementation of a multi-tiered pricing system (3 Tiered) and incentives for purchases

o

Created 7 new Regional Relationships, First purchase by one was over $400K with

o

increased profitability by 12% VS previous comparisons

o Partnered with SBU in key markets to provide increased distribution/reduced delivery

time/and improved profitability on the part of both client and our firm by grouping

purchases and deliveries.

• Worked with OEM clients and customers, new and existing in crating ways to utilize the

Fiberweb product line in their products and to create new applications for existing product

offerings.

• Responsible for the development of a Distributor/Dealer system and developed a

Manufacturer's Representative System for the US, Canada and the Caribbean taking

advantage of an industry intelligence of a competitors retreat from market.

• Establishment of new business streams via previously non-utilized delivery vehicles such

as On-Line retailers, national association group sales, catalogue/on-line suppliers for specific

markets (i.e. arboriculture) and the use of existing clients in new roles and product lines.

• Tasked with the assessment of existing Distribution partners and utilized that assessment

create better and more productive relationships. This was accomplished by working to

establish systems to incentivize growth with desired partners and eliminate non-contributors.

• Developed tools and infrastructure within Fiberweb to provide increased market penetration

through multi-channel market approaches via partnerships with firms capable of national

representation and delivery.

• Development of systems to provide for the marketing and sales of several product lines on

multiple fronts and thus reduce the dependence on under profitable partnerships and sales

strategies that preexisted. These system included working to develop ‘Master

Distributorships’, reorganized local Dealer programs, direct marketing to key consumers

(OEM and conversion partners) and the establishment of distribution via partnerships with

strategically located clients to target specific market sectors.

President/CEO, 10/2008 to 06/2013

Charles Hall Company, LLC – Murfreesboro, TN

The Charles Hall Company was a start up in a very difficult economy. We were successful in the

establishment of and winning of several licenses and representation agreements. While in that

process we became the exclusive licensor for a Segmental Retaining Wall (SRW - RidgeRock), the

exclusive marketing partner for the Redi-Rock Retaining wall system, a dealer/distributor for several

landscape and site improvement products to include geotextiles, geogrids, grass and turf

reinforcement products, erosion control products, underground detention/retention products, water

harvesting products, underground pipe product which included PVC and others.

• Established Distribution with several prominent suppliers of site products including those in:

o Turf Reinforcement – Boddington/Fiberweb

o Geotextiles- Typar/Fiberweb

o Geocells- Fiberweb

o Gravity Retaining Wall System (precast) – Redi Rock

o Segmental Reinforced Retaining Walls (SRW – Dry Cast) - Redi Rock

o Underground Detention/Retention Systems – EcoRain

o Permeable Pavements –

Porous Pave

Interlocking Concrete Pavers

o Pedestrian Bridges – Big R Bridges

• Product Representation

o Big R Bridges

o Tankersley Concrete Products’

• Developed marketing and sales program and instrumented partnering with several firms to

increase presence in the market.

One of the partner firms, for which we were given product distribution, was the Boddington line

which was

purchased by Fiberweb and I was offered the position as Sales Manager I accepted the position.

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Territory Sales Manager, Eastern US and Canada 06/2004 to 09/2008

Rockwood Retaining Walls, Inc – Rochester, MN

• All sales operations for our Licensee partners, the training of their staff and the verification of

product QC in the manufacturing plants. This included the on-site visits, market and personnel

assessment to identify opportunities for growth along with any possible challenges. Also to

include negotiating contracts and license sales goals. Final Territory sales were approx.

$16M annually.

• Identified, recruited, negotiated manufacturing agreements oversaw the initial production

operations and verified products quality. Trained and was the liaison for/with staff and the

owners of these firms as the direct contact with our corporation.

• Identified, recruited and negotiated employment/contractual agreements with regional sales

employees or contract employees/firms. Trained the employees, managed their efforts and

was the direct report for these employees primarily in new market developments.

• Developed and managed the Georgia, Florida start up program which was the fastest start

up in the firm’s history. Created $2.5M in new income in first year, and created brand

recognition in a very competitive market utilizing partnering and key employee recruitment.

• Increased sales and profitability in the region within the first 24 months, to move the heretofore

poorest performer to top performer.

Education

Bachelor of Science Program, Department of Agriculture

Track: Landscape Horticulture and Design, Completed course work ‘87, at community college.

Western Kentucky University - Bowling Green, KY

Member of Pershing Rifles (Military Fraternal organization)

Member Kappa Sigma Fraternity

Member WKU ROTC Drill Team

Member United States Army Reserve, 2 ndBtn/398th 3rd Brgd., 100th Div., Hq., Co Adj. S-3

Professional Certifications/Training

National Concrete Masonry Association –NCMA Train the Trainer Certification

Construction Specifications Institute – CSI CCS Designation

Interlocking Concrete Paver Institute – Interlocking Concrete Paver Sales and Installation Training

Microsoft Office Advanced Training – Excel Training completion 2014

Skills/Qualifications/ Experiences .

*Account and territory management Developed 'Green Fields' and re-established underperforming

territories in several positions.

*Sales pipeline management Improved pipeline resource and projections to allow for more

responsive and cost affective manufacturing.

*Marketing strategy Researched and assessed markets to determine correct approach to

specific markets and sectors including LEED, ECD (Environmentally

Compassionate Design). SEO, Water Quality and sustainable designs.

* Budget forecasting Improved budgeting and forecasting in every position I have undertaken.

*Customer satisfaction Improved customer relationships and satisfaction is k ey to successes.

M aintained many clients spanning decades and multiple

p ositions. Having good partners requires being a “Good Partner.”

* Revenue and profit maximization With an entrepreneurial approach I have increased revenues along with

profitability by not perusing the lowest price model but selling on value

* Team building expertise My approach is that, “The team is the single most important resource

.

Any company has and it must be valued as such”

*Satellite territory management Operated as satellite employee, open and recruited staff for satellite

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offices for a number of years.

Affiliations/Associations

CSI, Construction Specifications Institute

AIA, American Institute of Architects*

IECA, International Erosion Control Association

ASLA, American Landscape Architects Assoc.

ANLA, American Nursery & Landscape (now AmericanHORT)

ICPI, Interlocking Concrete Pavers Institute

NCMA, National Concrete Masonry Association

AGC, American Geosynthetics Conference*

NSPE, National Society of Professional Engineers*

IA, Irrigation Association*

SAME, Society of Military Engineers*

ASCE, American Society of Civil Engineers*

APLD, Association of Professional Landscape Designers

(*Note: non-member trade show attendance or network only)

Trade Shows/Conferences/Networking Workshops: Attended or Presented at:

AIA, American Institute of Architects, National and state shows, most recent national show in 2 013

ALSA, American Landscape Architects Association, National and state shows, most recent national

in Boston, MA 2013

GIE Expo, Louisville, KY 2014

ASCE, American Society of Professional Engineers, National and state shows

NSPE, National Society of Professional Engineers

CSI, Construction Specifications Institute

StormCon, Storm Water Conference, National and state shows, most recent national show in Myrtle

S C 2013

IECA, International Erosion Control Assoc., National and state shows, most recent national show in

Nashville, TN 2014

NAHB, National Association of Home Builders, National and state shows, most recent national show

Vegas, NV 2014

American Geosynthetics Conference

APWA, American Public Works Association, State and local shows, numerous

NRPA, National Recreation and Parks Association,, State and local shows, numerous

Various other groups

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