M i thun Vishnu Paramban Veetil

acgep1@r.postjobfree.com

+918*********

** *

PROF I L E SNAPSHOT

Highly accomplished and experienced Regional business head of a leading ecommerce company -

Demonstrated out of the box strategic and tactical plans to support business objectives and financial goals

having a proven track record of generating new business by cultivating new relationships with key decision

makers. Highly motivated to take up assignments into sales and business development with ambitious and

strategically aggressive companies in a fast paced work environment bringing in 4 years of sales achievements

in various market segments.

Record achievement- including 35% of overall company revenue, 200% growth over tenure with the best

customer accounts and deals on board.

A zealous, team oriented salesman and marketing evangelist having extensive experience into total business

unit management, team building and leadership with extensive experience in conceptualizing GTM (Go to

market) strategies and execution that increases revenues and reduces churn.

MBA degree (Marketing, sales, and strategic management), from Great Lakes Institute of Management(Top 10

B-School)

P ROFESSIONAL COMPETENC I ES

• • •

Strategic business development Strategic planning Regional sales management

• • •

Forecasting and prospecting Market development Competition mapping &

• • analysis

Team leadership Team building & training

•

• • Team mentoring

Budgeting and planning Scheme designing

•

• • Sales operations

Product management P&L management

•

• • Corporate sales

Project sales Solution selling

•

• • Negotiation and closing

Vendor onboarding Sponsorship acquisition

•

• • Category development

Category health management Retail assortment management

•

• • Campaign management

CRM Strategic social media

(ATL, BTL)

marketing

• Key account management

P ROFESSIONAL E XPER I ENCE

Rocket I nternet GmbH ( Hellofood-Foodpanda.com)

S ince J an’14

Business Head

Played influential role in 200% corporate growth over tenure rising from non- ecommerce background

by fostering sound business relationships and strategizing, shaped product direction hailed for profit in an

aggressive and competitive market

Headed the company’s Business development, sales, operations and marketing- responsible for the region’s

overall contribution margin to the company, handling a vendor chain of over 1000 restaurants.

Credited with handled a team of 10 professionals including 5 resources for Sales, 2 accounts managers, a

marketing manager and 2 call center executives

First Business head to train new employees on salesforce platform

Identified key vendors and carried out re-negotiations to increase the overall commission rate for the region to

15% (Growth in overall rate by 50%)

Responsible for pre-sales activities including lead generation and visit management

Identified the right restaurants to partner with and had them join the online food ordering platform, including

large chains and international brands like Pizza Hut, Dominos, Subway, Pizza corner and Mast Kalandar and

maintained excellent relationship with restaurant partners

M i thun Vishnu Paramban Veetil

acgep1@r.postjobfree.com

+918*********

26 M

Developed, managed, launched ATL and BTL marketing activities including road shows, hoardings, billboards,

and radio advertising identifying vendor partners for the same

Forecasted and managed collection targets

Monitor or tracked progress and prepared monthly reports, weekly and daily reports, business summary of

customer data base

Achieved weekly and monthly targets in terms of revenue, sign-ups, order numbers, re-order rates, back-link

activations, package selling, ad selling and deals/month

Interface and present the POS system to owners/decision makers, negotiate contracts and coordinate the

implementation with the development team

Reduced operational order fail rate by 90% within a month of joining

Requested and arranged for resources, expertise, consultancy, sub-contracting for offline marketing activities

as and when required

N ippon Paint (Automotive Refinish)

Apr’13-Dec’13

Area Head- Project and Channel Sales

Achieved weekly, monthly and quarterly sales targets(Key Result Areas including Product Profitability Index,

Product Placement Index, Contribution Margin and Priority Dealer Network) within the defined geographic

territory

Managed a channel comprising 102 dealers across Tamilnadu- sales, P&L, contribution margin

Developed sales plans and budgets, and ensured that targets are met

Territory achieved Profitability Improvement plan for the first time in 2013, increase in overall sales value by

35%

Developed newer processes to improve sell thru rates and forecast accuracy, better systems for product enquiry,

order booking, billing, order sourcing, shipment and delivery

Upgraded the territory’s business, increased market share by 25%, converting it into one of the best performing

regions in country for the company

Managed inventory, top-line(revenues) and bottom-line(contribution margin) of over 1000 product SKUs

including Poly-Urethane paint, NC paint, Enamel Paints, and Paint Finishing products with vendor as well as

the supply chain

Managed the day-to-day activities of the field sales and supervised the effectiveness of sales team of 4

employees from lead generation till service execution

Training and Development- coached sales representatives and paint technicians through structured selling

capabilities, explain USPs for each product category to ensure effective delivery

Planned depot’s variable scheme construct on the basis of competitor sale rate and schemes, LV/sales planning,

allocated budget and market need

Used sales performance management tools to set objectives and drove efficiency in range planning and selling

Created 5 weekly reports to analyze purchase patterns, sales forecast and stock reports

Conducted monthly sales reviews through interactions with internal teams and presentations. Product reviews,

reports and sales data were generated for commercial insights. Executed strategic sales plan

Channel expansion and reach- Responsible for new dealer openings across territory, identifying and developing

reliable dealers/ distributors for increasing market visibility, setting up distribution chain network from scratch

into unexplored rural markets and unrepresented clusters

Attained and maintained quality of sales and controlled outstanding/overdue, improved collection process in

the channel within credit period and credit limit

Brand promotion and effective execution of promotional activities- conducting painters and contractor meets

and camps, social media campaigns, billboard advertising, Local television advertising

M i thun Vishnu Paramban Veetil

acgep1@r.postjobfree.com

+918*********

26 M

Ensured retail redistribution schemes are fully reviewed, and managed sales maximization

Monitored and ensured order fulfillment is done till the end customer

Key Accounts M anagement

Leading & developing the flagship innovative program called “Nippon Paint X’press” and “Nippon

Autosheen” and built a chain of franchisee bodyshops under Nippon.

Expertly managed closing of 2 NPXs within 3 months from joining

Established relationships with prospective buyers through prospecting, sending proposals, referring, and

generating inquiries

Pitched on our products through presentations

Channel strategy development-Handled a priority customer network across the geography

Secondary sale promotions were handled through sales tie-ups, coupons, customer incentives

Monitored the performance & productivity of NPXs

Troubleshoot and resolved client concerns on a daily basis

Developed unique plans and executed promotional activities to increase bodyshop vehicle inflow and

efficiency

Arranged cashless tie-ups with corporate insurance companies for car bodyshops

Conducted technical training for customer staff members

AEB Softwa re GmbH J an’10–

Feb ’12

E xecutive-Key Accounts

Scanned the market for business opportunities and develop strategies for marketing of Company’s services

Collected and analyze market intelligence from data, generated leads

Prepared documents for marketing

Participated in promotional activities like trade fairs, seminars, etc

Co-ordinate with Advertising companies for direct marketing

Prepared RFIs,RFPs and RFQs

Met KRA’s to obtain business growth numbers

Managed product launch of 2 accounting software products- ELAN 5 and ELAN 6

Managed key accounts of all major clients(retail), relationship management, client engagement, delivery and

retention, published specifications to development team, identified partners for increased visibility

POC for project delivery

Handled end to end sales by conversion of pre-generated leads across multiple locations

Maximized revenues from the same accounts by delivering the most expected content, and supervised growth,

performed weekly reviews of subordinates

Executed loyalty program activities profitably

INT ERNSH I PS A ND ACADE M IC E XPER I ENCES

J abong.com

Sep’12-Dec’12

Business Development I ntern- I ntern ationa l M a rket (Ethnic Apparels)

Planned and strategized operations for jabongworld.com

Vendor management- Reliable suppliers were identified analyzing generated data on competitor sales rates,

delivery time, reliability and customer service

Produced market research reports on current trends in Indian ethnic apparels

M i thun Vishnu Paramban Veetil

acgep1@r.postjobfree.com

+918*********

26 M

Profiled PIO communities across countries, prepared questionnaires, drew key Insights, generated leads &

inquiries, developed proposals for business

Analyzed quantitative and qualitative information, created and reviewed strategies for entering New Jersey, US

based on profiling and market segmentation, Targeting, Positioning

Great L akes I nstitute of M an agement

A ug’12 – Apr’13

B randing and PR manager

Led a team of 10 members: Created and oversaw the integrated online branding plan which includes

positioning Great Lakes on facebook, Twitter, Wordpress blog, Youtube, Flickr, PagalGuy forum, E-mailers

and the official website

Created campaigns (brand-positioning, online competitions & newsletter) and engaged media (print & online

social) to support admissions & placement process

Lukmance model management

J an’12-Dec’12

Fashion Model and Event coordinator

Assisted in planning events throughout the year-Lakme fashion week, ramp walk shows

Coordinated and organized model castings and fashion shoots

Planned and orchestrated town-wide events and booked performers

Fashion model for various on-camera commercial campaigns, promos, and industrial videos

T.I.M.E

J an ’12 – Apr’12

T r a i ner and Faculty (QA & D I )

Trained students on Data Interpretation to prepare For MBA entrance examinations.

ACADEM IC ACH I EVE MENTS

School / I nstitute (Board /

Yea

Grade

Qualification

U niversity)

Honored-Cum

201 Great Lakes Institute of Management,

L aude

M BA(PGPM)

3 Gurgaon

3.2/4(GPA)

B Tech(Electronics and 200

Cochin University(CUSAT) First class

Communications) 9

200

12th (CBSE) Kendriya Vidhyalaya-1 Kozhikode 71%

5

200

10th (CBSE) Kendriya Vidhyalaya Kannur 83.8%

3

M i thun Vishnu Paramban Veetil

acgep1@r.postjobfree.com

+918*********

26 M

POSI T IONS O F RESPONSIB I L I TY ( ACADEM IC)

Entrepreneur (Developed B plan) for an organic restaurant food chain- received prizes and accolades from

top B schools in the country(IIMs, Great Lakes and IMT)

Founder- Great Lakes Marketing club: Marketing events at Crest 2012, brand quiz, blogging, social

networking- over 1000 marketing student members, organized guest lectures by eminent speakers in the field

of marketing, conducted sessions on contemporary topics like online Marketing, PR, market research, and

consumer behavior

Head of operations- Pitstop- the cafeteria, a student run entrepreneurial venture (maintaining food standards,

wastage reduction, inventory management)

Chief coordinator of Social responsibility campaign- Organized sport events in Kerala to raise funds for a

school for the mentally disabled

MBA- P ROJECT E XPER I ENCE (2012-13)

Studied the threats to IT sustenance in India as a nation using the Tetra threat framework

( March 2013).

Empirical Research - Analytical Model of the factors affecting leasing prices of Residential real estate in

Gurgaon.

Sales- Designed a Negotiation template for effective selling process

Brand Management in FMCG- Indian shampoo industry(segmentation, targeting and positioning, deviation

factors, recommendations)

Brand Management article- Great Lakes Magazine- My brand story for Frooti (FMCG)

Sales- Designed an employee sales manual for technology product

Legal Environment In Business –Prepared report on piercing corporate veil

Economies of Strategy- Key success drivers for Indian cement industry(financial analysis, KSF analysis)

Service marketing project on Service landscape in E- retailing- Flipkart.com, Crossword.com,

Snapdeal.com, Landmark.com (Designed Surveys, created virtual shopping experience)

Market Research and Consumer Behavior project- Use of sex in advertising unrelated Products(focus group

research and business analytics)

Study of Walmart -Congruence model, transformational model, supply chain model

Organizational Behavior project- Motivating people engaged in mundane activities

Events- Onam, at Great Lakes Institute of Management, organizing traditional competitions

T OOLS

Languages, Databases and Tools- Salesforce, eloqua, SPSS, R, Minitab, MS Office, MS Project, Social

media monitoring, C, C++, HTML

OS- Windows XP, Servers 2003,2008

E XTRA -CURR ICU LAR ACT I V I T I ES H OBBIES

A ND

Films and Acting- Admitted to Balaji Tele films acting school, after successfully giving auditions for Institute

of Creative Excellence in 2011.

Fashion Modeling- Won fashion Kerala top modeling contest conducted by Green fashion House in 2010.

Music- Trained 7 years, professional knowledge across various genres of music, won various competitions

GLIM Sports- Won second position overall at the sports events at MDI, Gurgaon

M i thun Vishnu Paramban Veetil

acgep1@r.postjobfree.com

+918*********

26 M

Social Responsibility and CSR- Volunteer, BHUMI,NGO for supplementary education of under-privileged

children in across the country

Hobbies - Maintaining fitness, cooking & sports

PERSONAL DETA I LS

Mi thun Vishnu

Name

22 April 1988

Date of bi rth

M i acgep1@r.postjobfree.com

Email I d

English, Hindi, Tamil, Malayalam,Kannada

Languages

Single

Ma r ital Status

H7897158 Valid Upto: 03/03/2020

Passport No.

(mm/dd/yyyy)

+91-888*******

Contact Numbers

Contact this candidate