MARK COULTER

** **** **** ******, ***. *C New York, NY 10023

816-***-**** (mobile)

acgegt@r.postjobfree.com!

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SUMMARY OF QUALIFICATIONS

Executive, entrepreneur, and founder of several SMEs.

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Versatile and well-rounded in both skill set and knowledge of multiple vertical industries.

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Experienced across all executive functional responsibilities, but specialize in:

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o Direct Marketing (B2B and B2C) using data and analytics to drive financial

returns;

o Complex project management and execution;

o Building both consultative and transactional high performing sales teams;

o Strategy and business development.

Adaptable in dynamic environments, navigating without a map.

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EXPERIENCE

ListMart, Inc.

President and Founder

July 1988 - Present

Built direct marketing company specializing in list brokerage and management, as well as

execution of distribution strategies for marketing materials. Throughout the years the business

has had several operating companies focused on B2B and B2C clients (including: List

Emporium, eListMart and Email Trends). At peak performance, company had seven sales offices

(including one in Europe), 26 employees and revenues in eight figures. I employ a management

style that empowers individuals and encourages professional development. Achieved a balance

of incentivizing and motivating sales teams to perform at optimal levels. Tenure of key

employees is 15+ years.

Diverse client base includes global agencies and companies in multiple verticals,

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including: health; animal health; finance; and real estate. Also specialize in non profits;

universities; seminar and training companies.

Consultative approach with clients to optimize their marketing efforts to achieve

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influence at scale.

Objectives for clients' direct marketing campaigns included: fundraising; customer

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acquisition brand awareness; and, promotional offerings.

Consult with clients to define and identify the audience and analyze the most efficient

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and cost effective method for reaching that audience with various marketing materials.

Source technology vendors and negotiate rates and contracts. Built relationships with

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vendors in U.S., Europe and Canada.

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Built massive prospect databases to increase the effectiveness and efficiency of client

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campaigns.

Consulted with clients to curate and improve their testing programs.

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Utilized smart key coding systems to enhance mail campaigns and capture vital data.

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Manage deployment of email marketing campaigns to millions of recipients.

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Helped clients in regulated industries define appropriate messaging for email marketing

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campaigns.

Provided transparency with clients and vendors resulting in economies of scale and

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clarity in communication.

Eng_Land Inc.

President and Founder

1992-Present

For both investment returns and to learn a new industry, I built a small real estate portfolio of

mixed use properties in Parkville, a historic town in suburban Kansas City, Missouri. I've

managed all aspects of the portfolio, including: renovation and new construction; leasing;

building management; sourcing and negotiating maintenance and service partners; marketing;

valuations; financing and re-financing strategies.

Fred Pryor Seminars

Director of Direct Marketing

1978 – 1988

Fred Pryor Seminars and CareerTrack, divisions of PARK University Enterprises, Inc., create

one of the most respected international providers of professional seminars. Since pioneering the

one-day seminar in 1970 as Fred Pryor Seminars, the organization has built a reputation for high

quality, convenient, and practical business-skills training around the world, in every industry and

sector.

Contributed to dramatic revenue growth of company in its first 10 years -- through innovative

management of seminar planning and execution -- the revenue engine of the company.

Planned and scheduled 1,000 seminars per month using historical analysis.

• Analyzed market performance against expected response rates and prospect databases.

• Researched and selected topics.

• Assigned presenters (talent sourcing and management).

• Managed complex logistics of matching talent and materials to locations.

• Direct marketing campaigns;

o 16-18 Million pieces per month;

o Coordinated copy and brochure design;

o Sourced and negotiated printers;

o Tested offers and pricing;

o Designed smart key codes to measure vital subsets of mailing lists;

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Identify and curate non performing segments;

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Measured response rates;

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Sourced lists and negotiated deals with national suppliers;

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Built innovative, agile database to maximize both flexibility of prospect list (net

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of house file) and cost effectiveness of working with list owners.

TV, Radio and multimedia.

• Traded and bought millions of dollars of spot radio and TV ads nationally;

• Collaborated in development of a radio show for syndication;

• Recorded, packaged and marketed audio and video products;

• Negotiated with third parties for content rights to nationally renowned speakers and

author to enrich our product mix.

EDUCATION

University of Missouri-Kansas City

BA, Business Administration

CHARITABLE ACTIVITIES FUNDRAISING AND GIVING

Challenge Aspen

YMCA of Greater Kansas City Challenger Program

Variety The Children’s Charity

Children’s Mercy Hospital

MS 150

Truman Neurological Center

INTERESTS

Road cycling, travel, cooking, cultural experiences, collecting wine, woodworking.

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