Charleston Silverman

*** * ******** **. #*** Beverly Hills, CA 90210 eMail: acge9y@r.postjobfree.com cell: 310-***-****

E-Commerce Manager

Introduction:

I am an experienced E-Commerce Manager with a Graphic/Web Design background who is

aware and highly creative.

With over 6 years experience in E-Commerce Management and over 9 years experience in digital content

creation (graphic design, web design, etc.), I am well versed in all aspects of creating and running a

successful online presence.

Work experience with Apparel and Sportswear Companies, Advertising Agencies, and PR/Marketing Firms

gives me the ability to work with a diverse range of companies, which makes me the perfect

candidate for any E-Commerce Management role.

Summary of Qualifications:

6+ years of Web (E-Commerce and Non-E-Commerce) management

9+ years of graphic/web design and development

Proficient in strategic planning and online merchandising

Successful in creating and implementing effective online marketing campaigns

Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Excellent project management, analytical and problem solving skills

Experience/Duties:

Responsible for designing, implementing, maintaining, and upgrading E-Commerce and non-E-

Commerce websites.

Management of a 12 person team including; graphic designers, developers, customer care

representatives and warehouse personnel.

Ensuring user-friendliness and that the site meets the needs and expectations of the end user

in order to create a positive experience.

Implement and oversee online marketing, affiliate marketing, email marketing and online sales

campaigns.

Responsible for overseeing the design, implementation and maintenance of multiple online

presences.

Management of new product launch projects, which includes marketing, visual merchandising,

photography and training customer service representatives and resellers on new products.

Overseeing the implementation of search engine marketing (SEM) campaigns.

Tracking of online sales and site performance progress by analyzing sales statistics, conducting

online traffic studies and analyzing click-through data.

Producing reports that are used to make further sales, marketing and design decisions.

Management of social networking sites associated with both e-commerce and non-e-commerce

websites.

Conducting training sessions for new hires and current employees.

Additional Experience:

Graphic Design for Web and Print

Logo Creation

Motion Graphics

Video Editing and Conversion

Photo Restoration and Retouching

Image Scanning and Processing

Large Format Printing

Digital Photography

3D Design and Animation

Employment History

13' - Pres - C-Media

C-Media: A Digital Media company in Beverly Hills, CA

Position: E-Commerce Manager/Web Manager

Reference: Harriet Newsome, CEO – 949-***-****

*At C-Media I am responsible for E-Commerce and Web Management for various

companies.

09’ - 13' - Sweet People Apparel (Miss Me and Rock Revival)

Miss Me: An apparel company in Los Angeles, CA

Rock Revival: An apparel company in Los Angeles, CA

Position: E-Commerce/Website Manager

*At Sweet People Apparel, I was responsible for managing a 12 member team

comprised of Graphic Designers, Developers, Customer Service Representatives and

Warehouse Personnel.

*While at Sweet People Apparel, I was responsible for more than quadrupling

E-Commerce performance for MissMe.com within the first year and maintaining this

performance for the following years - below is a break down of the performance numbers;

Revenue – 5x Increase

Units - 4x Increase

Visitors – 5x Increase

Conversion Rate – 4x Increase

Bounce Rate – 45% Decrease

Units per Order – 3x Increase

Newsletter Subscribers – 101x Increase

07’ – 10’ - Caro Marketing

Caro Marketing: A PR and Logistics firm in Los Angeles, C

Position: Website Manager and Consultant to Clients

*While at Caro Marketing, I was responsible for various web management tasks for the

following companies;

Simply Stylist

Paul & Joe Sister

Joe's Jeans

Hobo International

Pennyroyal Silver

Soffer Ari

944

05’ – 07’ - Flesh Gear Clothing/Flesh Wound Films

Flesh Gear Clothing: an action sports apparel company in Huntington Beach, CA

Flesh Wound Films: an action sports movie company in Huntington Beach, CA

Position: Web Manager

*While at Flesh Gear, I was responsible for creating the foundation for

their E-Commerce presence which included Warehouse Logistics,

Customer Service Routines and E-Commerce platform setup.

03’ – 05’ - Sherrill & Associates

Sherrill & Associates: A Full Service Design/Production house in Cathedral City, CA

Position: Graphic Designer

Proficiency

*Experienced in Both MAC and PC Working Environments

● Microsoft Office/Open Office/Google Docs

● Adobe Photoshop

● Adobe Illustrator

● Adobe Flash (AS)

● Adobe Dreamweaver (HTML, CSS, light PHP and Java)

● Adobe FireWorks

● Adobe After Effects

● Adobe Premiere Pro

● Adobe Bridge

● Apple Final Cut Pro HD

● Apple Motion

● Apple iMovie

● Apple iDVD

● Softimage XSI

● Pixologic Zbrush

● Unreal Development Kit

● FTP

● MySQL

● WordPress

● BigCommerce

● Magento

● Yahoo

● iContact

● Facebook

● YouTube

● Google Analytics

● Google AdWords

● PayPal Payments Gateway

● Authorize.net

● WorldShip

● ShipWorks

Contact this candidate