PROFESSIONAL SUMMARY

A marketing professional with the proven ability to effectively develop

compelling marketing campaigns by executing comprehensive marketing

strategies. Encompassed strengths and capabilities include:

? Acquisition ? Digital Marketing ? Email Campaign

Strategies

? Relationship ? Lead Generation Campaigns ? Database Marketing

Management

? B2B & B2C ? Event Marketing ? Social Media

Campaigns Marketing

PROFESSIONAL EXPERIENCE

Wiley Education Group July 2013 -

Present

Brand Manager

> Successfully manage academic partner's inquiry acquisition marketing

plan which contributed a 3% and 17% higher annual conversion rate and

start

> Develop and execute integrated marketing plans across digital and

direct response channels to achieve the target number of leads

> Apply market and audience insights to establish and maintain

positioning, call to action and key messages

> Worked with the Media Managers to manage and optimize digital

marketing campaigns

> Execute effective email marketing campaigns which include inquiry

nurturing and cultivation email strategies

> Analysis and interpret web and media analytics to ensure campaigns and

channels are performing effectively and efficiently

> Work collaboratively with internal stakeholders to ensure campaigns

are performing optimally

> Manage period over period budget allocations between marketing

channels and made optimizations as needed

> Collaborate and communicate with operations leaders on account

activities and lead quality

> Act as a liaison between internal/external clients, partner agencies,

execution team and management to ensure flawless communications and

program execution

> Launch new programs and work collaboratively with operations to ensure

start goals are met

Pearson Embanet August 2012 -

July 2013

Marketing Manager

> Successfully managed business unit's marketing acquisition strategies

and campaigns which contributed to .75% higher business unit start

> Identified and acquired quality prospective student inquiries through

campaign planning, performance analysis and competitive analysis

> Assisted with the positioning and differentiating of programs and

drive inquiry generation by identifying new lead sources

> Recommended tactical and strategic changes to improve both the

quantity and quality of incoming inquiries

> Facilitated and attended cross-functional marketing and production

meetings with the academic partner

> Worked with the Search and Interactive Marketing Team (SIM) to

optimize pay-per-click marketing

> Identified marketplace trends and compare semester over semester for

anomalies and campaign strengths

> Closed each month comparing forecast to actual numbers on leads,

response rates, costs, cost per leads (CPL), initial lead value,

mature value and value multiples, preparing ROI reports and investment

allocation

> Collaborated with the Associate Director to complete annual campaign

planning, bi-annual budgeting and year over year reports and trending

analysis

Peryam & Kroll Research August

2010 - August 2012

Tester Community Manager (Marketing Manager)/Business Development Manager,

Special Projects

> Created and executed consumer-focused promotion and advertising plan

that increased the research participant's database by over 20%

> Developed and executed a direct response multi-channel marketing plan

which included email, digital, social media and outreach marketing

> Assisted with the planning and execution of the corporate brand

management strategy for 2011 & 2012 as well as enhance the business to

business relationships

> Established and maintained corporate communications and advertising

documents for public distribution in such tools as PR Web, Chicago

Tribune, Chicago Sun Times and Crain's

> Created communications for Tester Community website as well as digital

promotion efforts such as pay per click advertising, interactive and

social media marketing

> Utilized digital promotion efforts such as email marketing, blogging,

Yahoo/Bing, Google Ad Words, Facebook and LinkedIn to increase

awareness and drive new testers to company website

> Coordinated and executed promotional outreach events to acquire new

testers

> Maintained annual marketing and communications budget

> Assisted Vice President of Marketing with all P&K media inquires such

as interviews

The Regional Fair Housing Center June

2009 - August 2010

Housing Counselor (Marketing Coordinator)

> Increased awareness by 20% with the development of consumer-focused

print and email blast campaigns

> Established and implemented customer-focused marketing plan to

increase awareness and participation

> Represented the company at promotional outreach events

> Analyzed and presented performance data to senior management during

monthly board meetings

> Assisted homeowners with the prevention of mortgage delinquency by

providing financial guidance and housing counseling

The Association for Operations May 2008 - March 2009

Management

Marketing Manager, Development & Research

> Increased certification sales by more than 30% by establishing and

executing a comprehensive email marketing strategy

> Created and managed the division's multi-channel marketing plan and

campaigns

> Developed and maintained Research and Development's division web pages

> Developed direct response email and print campaigns which promoted the

benefits of supply chain certifications

> Managed all creative projects for the certification department

> Assisted with the creation of social media pages, such as LinkedIn

> Formulated promotional research objectives and proposals for upcoming

project launches

Life Fitness February 2003 - May 2008

Field Service Operations Coordinator (Marketing Coordinator)

> Developed and implemented a consumer-focused marketing plan for

contract sales, which increased revenue by 35%

> Created warranty promotional strategy and print items for field

service staff

> Developed communications strategy for the Customer Support Services

Division to enhance customer loyalty

> Analyzed and evaluated the market to identify competitive advantage

and market trends

> Coordinated field service staff training for the Customer Support

Services Division

Training & Education Supervisor (Marketing Supervisor)

> Increased customer awareness and product trainings by 90%

> Coordinated incentive events for premier clients

> Represented Life Fitness Academy at trade shows and promotional events

> Maintained and enhanced department web pages

> Assisted with the execution of annual marketing plans for Life Fitness

Academy to help establish customer loyalty

EDUCATION/CERTIFICATES

Masters of Business Administration, specializing in Marketing Research,

Elmhurst College

Bachelor of Science, Business Administration and Psychology, Elmhurst

College

Lean Six Sigma: Problem Solving Leadership Training, Brunswick, Inc.

Crucial Conversation, Vital Smart, Inc.

Additional work history and references are available upon request

Maigan Triplett

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# CJUMBA with 11 Years of Marketing Intelligence

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