Kate

Coghlan

*** ****

Dr.

Unit

***

w

San

Mateo,

CA

94404-

**** *

(650)

921-

**** *

acgde9@r.postjobfree.com

EDUCATION

University

of

California,

Berkeley

Bachelor

of

Arts,

Sociology

(GPA:

3.97);

Graduated

May

2014

Relevant

Courses

• Virtual

Communities/Social

Media:

Studied

human

social

behavior

in

a

digital

environment.

• Society

and

Technology:

Studied

the

interaction

between

society

and

technologies

in

a

comparative

and

multicultural

perspective.

• Sociology

of

Culture:

Studied

human

meaning

systems

manifested

in

art,

music,

literature

and

other

media;

production,

reception

and

aesthetic

experience

of

cultural

forms.

Santa

Barbara

City

College

Associate

in

Arts,

Sociology

with

Honors

(GPA

3.8);

Graduated

May

2012

Associate

in

Arts,

Liberal

Arts

and

Sciences

with

Emphasis

in

Social

and

Behavior

Sciences

with

Honors

Relevant

Courses

• Introduction

to

Marketing:

Utilized

Twitter

to

promote

Santa

Barbara

City

College

International

Fashion

Show

(#SBCCFASHIONSHOW)

&

Charity

Concert

to

build

a

school

in

Africa.

WORK

HISTORY

Digital

Intern

-

Social

Media

Strategist

Epitaph

Records

Los

Angeles,

CA

December

2013

–

May

2014

Compiled

and

analyzed

data

for

social

media

channels

(Youtube,

Instagram,

Soundcloud)

and

identified

•

individual

fan

bases

specific

to

each

channel.

Designed

marketing

strategies

specific

to

each

social

media

platform

in

order

to

expand

recording

artist’s

fan

•

base

and

promote

future

releases

(Facebook,

Instagram,

Twitter).

Developed

weekly

social

media

analytic

updates

for

each

channel

to

improve

user

reach

and

promote

•

upcoming

releases.

Operated

through

online

workspace.

•

LEADERSHIP

Social

Media

Manager

Social

Media

Club

@

UC

Berkeley

February

2013

–

December

2013

Increased

club’s

number

of

page

likes

from

12-

231

by

distributing

virtual

and

paper

flyers

promoting

club

•

membership.

Developed

weekly

social

media

analytic

updates

for

club’s

Facebook

page

to

promote

club

membership

and

•

upcoming

sponsored

events.

Promoted

“Bear

Bodies”

Social

Justice

Campaign

in

order

to

encourage

positive

and

culturally

diverse

self

body

•

image

by

providing

a

free

yoga

class

and

photo

shoot,

collaboration

photo

shoot

with

Las

Hermanas

Unidas,

and

Bear

Bodies

Food

Expo

with

Berkeley

Student

Food

Collective.

Generated

“Harlem

Shake”

viral

video

at

Golden

Gate

Bridge

currently

with

over

1,400

views

on

YouTube.

•

AFFILIATIONS

Phi

Beta

Kappa

Honors

Society

•

Alpha

Kappa

Delta

Sociology

Honors

Society

•

The

National

Society

of

Collegiate

Scholars

•

Golden

Key

International

Honors

Society

•

Contact this candidate