David B. Geyer

** **** *****, ********* ******, NJ 07632

201-***-**** • acgddc@r.postjobfree.com

SUMMARY

Marketing leader with 15 years’ experience and extensive background building sales and brands globally for blue chip companies

including Bose, Samsung Electronics, LG Electronics, Dell, and American Express. Particular strengths in marketing

communications, brand management, product management, consumer activation, retailer promotions, advertising, digital

marketing, and sponsorships. Masters of Engineering Management; MBA from Kellogg School of Management.

ProfessionAL hISTORY

BOSE CORPORATION Framingham, MA 2011-2014

Category/Product Marketing Manager, Level IV– Home Theater and Video

• Launched Bose SoundTouch category of Wifi music systems across 27 APAC countries, which was the largest product

launch in Bose history. Led team of country managers, marketing, sales, merchandising, service, and training to launch

products including all messaging, creative development for TV, print, and digital, and retail execution.

• Grew $121M Home Theater and TV business in Asia Pacific 10% in a declining market through strategic planning,

driving sales performance, launching new products, and expanding distribution. Led teams across APAC to execute

lifecycle management initiatives and go-to-market plans including marketing, PR, merchandising, sales engagement,

channel expansion, and customer relationship management.

• Created $7.3M business for premium VideoWave TV business that was a new product extension for Bose and reached a

new customer segment. Leveraged customer research to develop target market and business plan. Managed cross-

functional team that launched $1M marketing campaign to generate demand and implemented sales incentives and

training programs to increase sales conversion 3x.

• Managed a global product recall that required leadership in a crisis. Coordinated with legal, public relations, sales,

customer service, and retail partners to successfully recover 40% of products compared to industry standards of 15%.

LG ELECTRONICS Englewood Cliffs, NJ 2008-2010

Senior Manager, Brand Management – Consumer Activation, Promotions, Sponsorships, and PR

Led newly created team established to bring the LG brand to life through consumer activation programs, integrated marketing,

retailer promotions, and PR - managed $7M marketing budget for TV and Home Appliances businesses.

• Launched value-added consumer promotions at national and regional retailers to drive sales and promote new product

launches. Increased sales by 125% at Best Buy, Sears, Home Depot, and regional accounts such as hhgregg by running

retailer promotions with leading brand partners including NCAA, Omaha Steaks, Garnet Hill, and Nambe.

• Created strategic partnerships with Paramount and Marvel Characters and leveraged movie assets to drive sales.

Implemented Transformers 2 and Iron Man 2 retailer promotions which included TV, print, digital, and mobile creative

that increased sales by 80% and generated $2 million of retailer funded advertising for 200% ROI and 300+ million

impressions. In-store creative for the Transformers campaign won the prestigious 39th Annual Creativity International

Award for “Dimensional Promotion, Campaign”.

• Led the first annual LG “Taste of Something Better Cooking Competition”. Integrated marketing effort that included

sponsorship with Bon Appétit magazine, digital marketing, OOH advertising, retailer integration, and an exciting

cooking competition with celebrity chefs. Generated $8M in combined PR and Ad Value with 1,100+ media placements,

and 75+ million impressions. Featured on CNN. Exceeded goals by 300%.

• Achieved $9 million in PR value through all PR efforts including product messaging, press releases, SMTs, events,

award programs, media relations, and responding to customer issues. Flagship PR event was managing the $3 million

LG exhibit at the 2009 KBIS tradeshow including the strategy, creative, and event execution. Reduced cost by 40%

while exceeding all marketing, sales, and PR goals. 50k+ people visited the booth.

LEXMARK INTERNATIONAL Lexington, KY 2006-2008

Global Brand and PR Manager, Worldwide Marketing

• Led ATL marketing including the Holiday TV commercial and interactive marketing campaign for launching wireless

line of inkjet printers. Achieved 900 million impressions and improved brand consideration by 6%.

September, 2014

David B. Geyer Page 2

Worldwide Online Business Manager, Worldwide Marketing

• Managed $18 million, worldwide online business for both consumer and professional segments. Led contract

negotiations with e-Commerce agency partner and then increased sales by 56% through WW interactive marketing

campaigns, CRM initiatives, and web enhancements.

• Implemented online marketing campaigns that generated $1.7 million in revenues. Improved ROI on Google, Yahoo,

and MSN from 2.5 to 4.1. Launched leadback banner campaigns including the creative and media buy that achieved

300% return, which improved performance by 18x.

ASIA CONTRACT POSITIONS 2001-2005

DELL INC. Xiamen, China 2004-2005

Senior Marketing Manager, Client Center of Competence

• Led Gross Margin Improvement Team, which encompassed 70 initiatives and 26 product and brand managers to

improve profitability across all segments in China. Implemented marketing campaigns and upsell programs to increase

margins for PCs and peripheral products. Obtained funding from key vendors to drive sales engagements. Achieved

incremental margins of $2.5 million.

• Managed Business Planning Team, which had responsibility for quarterly planning and driving profitable growth for $1

billion business in China, Hong Kong, and Korea. Worked with GMs and controllers to develop financial and execution

plan. Increased sales by 35% and revenues by 20%.

SAMSUNG ELECTRONICS Seoul, Korea2001-2003

Overseas Marketing Manager, CEO's Staff

• Marketing advisor for CEO of Digital Media Network, which led to the fastest growing global brand in 2002-2003.

Developed consistent and coherent marketing plan and brand image. Wrote press releases and prepared CEO Dr. Chin

for media interviews during International Consumer Electronics Show 2002.

• Developed worldwide strategy and business plans for Home Theater Systems category to be a $480 million business in

2003, or 100% growth.

SK Group SEOUL, KOREA 2001

Senior Marketing Consultant

• Strategic advisor for SK Group's affiliate companies (life insurance, securities, an ISP, a mail-order retailer, and

petrochemical) on their marketing strategies, e-Business initiatives, and global best practices.

EDUCATION

KELLOGG SCHOOL OF MANAGEMENT and McCormick School of Engineering Evanston, IL

Northwestern University

• Master of Business Administration and Master of Engineering Management degrees, June 2000.

• Majors in marketing, management and strategy, organizational behavior, and electronic commerce.

• Marketing strategy internship at M&T Bank Corporation, summer 1999.

• International exchange program in Thailand at Chulalongkorn University.

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THUNDERBIRD, American Graduate School of International Management Glendale, AZ

• Executive Education: Global Leadership Certificate Program (GLCP), December 1997.

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Rutgers university New Brunswick, NJ

• BACHELOR OF SCIENCE IN INDUSTRIAL ENGINEERING WITH HONORS, MAY 1994.

• Certificate in Business Communication, 1992-1993.

• Industrial engineering internship at United Parcel Service, Bound Brook, NJ, 1993-1994.

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Other

• Guest panelist in Global Diversity class at Brandeis University, November 2013

September, 2014

• Interviewed and quoted in “Getting Out: Your Guide to Leaving America” book about experiences working

overseas, published 2006.

• Published “Do you share your customer data?” in Donga-Ilbo newspaper, January 2002

September, 2014

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