Samuel “Brent” Lyday

Personal

Phone: 903-***-****

E-mail: acgdct@r.postjobfree.com

Address: **** ****** ****, **********, ** 75080

Work Experience

Freelance Copywriter - I Am Second, Big Game USA, Provident Metals

Sept. 2014

• Social media and email marketing campaign for I am Second fundraiser.

Current

• Write product descriptions, blogs and press releases for Big Game USA.

• Assist Big Game USA with social media posts, headlines and SEO.

• Product descriptions, blogs and press releases for Provident Metals.

Copywriter/Social Media Manager - ProvidentMetals.com

APRIL 2013

• Write and edit content for products, blogs, scripts, advertising and press releases.

Sept. 2014

• Handle all of the company’s social media - facebook, Twitter, G+.

• Responsible for SEO for online products, blogs, category content, etc.

• Create promotional content for NASCAR Hero Cards, blogs and press releases.

• Write copy, blogs and press releases for BigGameUSA.com.

• Advertorial in Rotoworld Magazine; press releases on Yahoo, Reuters, Kitco.com.

Copywriter - Seize the Deal - Seizethedeal.com

July 2012

• Write ad copy for retail, restaurants, spas, salons, fitness, etc...

APRIL 2013

• Ad copy for Dunkin’ Donuts and Cold Stone Creamery, among others.

• Responsible for all copy in 13 markets across the United States.

• Write for the majority of our priority markets (6 of 10).

Association Executive - Permian Basin Apartment Association

Nov. 2010

• Responsible for all the day-to-day activities of the non-profit organization,

July 2012

including customer service, finances, membership, marketing, public relations and

communication.

• Write and design PBAA newsletter.

• Raised $5,500 in 2011 and $8,372 in 2012 for fundraising.

Publications Writer - Texas A&M University-Commerce

Sept. 2009

• Write all university press releases for print and web.

Oct. 2010

• Write feature stories for the university Pride alumni magazine, which won a CASE

Award.

• Write scripts for university officials and for scholarship videos.

• Write, edit and proofread for all publications.

• Handle the alumni relations and marketing communications social networking.

Marketing Coordinator/Asst. SID - A&M-Commerce Athletics

May 2007

• Write, design and edit media guides, brochures & game programs for 11 teams.

Sept. 2009

• Design graphics, advertisements and flyers for athletic events and website.

• Write press releases and game stories for web and print.

• Sell advertising for the A&M-Commerce football game program.

Samuel “Brent” Lyday

Additional Skills

- Proficient in Microsoft Office (Word, PowerPoint) and Adobe InDesign

- Experienced in Photoshop and HTML

Education

May 2008: Bachelor’s degree in Journalism from Texas A&M University-Commerce.

Minor in Interdisciplinary Studies.

References

- Brice Northup, Marketing Director, Provident Metals - 904-***-****

- Sarah Kaiser, Director of Marketing, Big Game USA - 225-***-****

- Ashley Johnson, Marketing Specialist, L-3 Communications - 903-***-****

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