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Creative Direction Marketing Design

Location:
New York, NY
Posted:
October 16, 2014

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Resume:

John Battista De Santis

New York, New York • www.JohnBattistaDeSantis.com • 917-***-**** • acgd9x@r.postjobfree.com

DESIGN DIRECTION • CREATIVE DIRECTION • ART DIRECTION • GRAPHIC DESIGN • ILLUSTRATION

John’s career has been producing high-impact international creative solutions. His expertise incorporates creative direction in print and online, marketing, corporate and international government campaigns, all aspects of editorial publishing and promotional design, illustration, custom publishing and development and promotion of cultural pro-grams.

Experience includes: development, initiation and implementation of high profile marketing and design strategies for international markets; creation of programs that enhance and promote image.

A partial client list: Milan Chamber of Commerce, The Italian Trade Commission, Italy-America Chamber of Commerce, United States National Park Service, United Nations, the International Olympic Committee, UNICEF, United Nations Postal, Time Life, Times Mirror, McGraw-Hill, Yahoo, Major League Baseball, Architectural Record, Scientific American, Forbes, Fortune, Popular Science and Outdoor Life, New York City Police Museum, Italian Cultural Institute of New York, Italian Consulate of New York, Milan Convention Center, The Abraham Lincoln Presidential Library, The Statue of Liberty NHS, Independence Hall National Park, Philadelphia, The Gettysburg Civil War Museum, Abraham Lincoln Home, NHS, Sagamore Hill NHS, Brescia Chamber of Commerce, Naples Chamber of Commerce, Birra Peroni USA, Reed Elsevier Publishing, Italian American Museum, Italian Culture Month of New York, Brooklyn Public Library System, The Official Catholic Directory, Irish Business Organization, Fedex, Italian American Committee on Education, Parmacotta USA, Liuzzo & Associates.

He is co-founder and vice president of Webb Communications, a full service new media design and marketing firm based in New York. As creative director at Webb, background includes all aspects of advertising campaign and new media creative direction, traditional and online marketing, production of international corporate and government campaigns, and all aspects of print media and custom publishing. He has served as the creative lead for more than 290 website projects.

He is the Marketing Advisor to the Italy-America Chamber of Commerce in New York and has served two terms on Board of Directors there. He is past chairman of the IACC Marketing Committee. There he develop and enhances IACC image with creative direction of printed communications, quarterly publications and event promotions.

He also serves as the Artistic Director for the Italian Heritage Committee of New York which coordinates with Italians governmental agencies and sponsors educations and cultural events and programs in New York. He oversees the design and development of visual communications on the various Italian cultural programs the committee produces in New York; including posters, brochures, website, program books, etc.

As Publisher of Rovere Publishing, his educational and academic posters are featured in museums and National Parks throughout the country including: The Abraham Lincoln Presidential Library, The Statue of Liberty, Independence Hall National Park, Philadelphia, The Gettysburg Civil War Museum, Ford’s Theater, Washington D.C., Abraham Lincoln Home, NHS, Sagamore Hill NHS and the City University of New York.

Mr. De Santis was posted at the United Nations Headquarters as an Art Director in the Department of Public Information. There he developed marketing design and web site projects globally for the United Nations and agen-cies such as, the International Olympic Committee, UNICEF, United Nations Postal, United Nations Commercial Activities Section and United Nations 50th Anniversary, and United Nations summits and offices abroad.

Mr. De Santis was also a design consultant for Time Life, Times Mirror, McGraw-Hill Ziff-Davis, Yahoo and Major League Baseball. He art directed magazines such as Architectural Record, Scientific American, Forbes, Fortune, Popular Science and Outdoor Life.

He developed new business for online advertising firm, Oven Digital New York, targeting Italian market. Accounts developed included Luxottica USA.

He holds a Bachelor of Fine Arts in Graphic Design, from The School of Visual Arts in New York.

RESUME

Profile: A seasoned designer of high-profile marketing campaigns and creative strategies for international markets:

Current Professional Summary

Webb Communications, New York, NY 2000 - Present

Co-Founder, Vice President, Creative Director - www.sitespan.com

Webb Communications is a full-service design and marketing firm with over 200 clients in the US and Europe, and Italy, specializing in website development, e-commerce, online marketing and promotion, Internet strategies, print communications, hosting, business acceleration and localization. Clients include corporations, international trade associations, non-profit organizations and government institutions.

Responsible for all Webb’s creative solutions. These responsibilities include development, initiation and implementation of all design strategies for international markets; and the creation of programs that enhance and promote image providing for increased market share. Managed all design and production teams locally and internationally.

Experience incorporates Webb’s new business development, business acceleration and localization to the US and Italian markets. Produced new business pitches and proposals. Responsible development of new and existing client relationships.

Webb Communications was founded in 1997. Webb has grown to become an interactive /print agency specializing in online marketing strategies and print solutions for its diverse client base. Webb Communications currently utilizes an extended creative team of 20+ partners, programmers, designers,

online marketing specialists and strategic consultants. Our depth of experience and expertise enables us to take on projects of all sizes and implement effective solutions quickly.

Manage Webb’s core teams and independent consultants based in the U.S., Germany, Argentina and India. Plan and implement online projects on a global level. Coordinate project development with diverse and highly experienced International team of experts (including marketing specialists, project managers, writers, designers, programmers, multimedia specialists, translators, and online media planners).

A partial client list: Milan Chamber of Commerce, The Italian Trade Commission, Italy-America Chamber of Commerce, United States National Park Service, The Abraham Lincoln Presidential Library Italian Cultural Institute of New York, Italian Consulate of New York, Milan Convention Center, Statue of Liberty NHS, Piemonte Chamber of Commerce, Brescia Chamber of Commerce, Naples Chamber of Commerce, New York City Police Museum, Birra Peroni USA, Reed Elsevier Publishing, Italian American Museum, Italian Culture Month of New York, Brooklyn Public Library System, The Official Catholic Directory, Irish Business Organization, Fedex, Italian American Committee on Education, Parmacotta USA, Liuzzo & Associates, Gaffco Ballistics, International Tool Manufacturing, District Council Ironworkers Funds of Northern NJ, Beacon Consulting Group, MySmileGuide, Direct Link

Rovere Publishing, New York, NY - Creative Director-Publisher 2009 - Present

Publishing firm launched in 2009 specializing in educational material and literature with a focus on American history and culture. Imprints can currently be found in museums and national parks through-out the country, including the Abraham Lincoln Presidential Library, the Statue of Liberty, Ellis Island, the Gettysburg Civil War Museum, Philadelphia’s Independence Hall, Ford’s Theater and the Newseum in Washington, D.C.

Developed of strategy and launch of this boutique publishing imprint. Responsible for imprints creative direction and design.

Current Consultation Clients:

Italy-America Chamber of Commerce, New York 2001 - Present

Board of Directors- Marketing Advisor

• Establish and maintain marketing policy and strategies for the oldest Italy Chamber of Commerce

• Chair IACC Marketing Committee, setting global marketing standards and plans

• Oversee and plan the creative direction of the IACC web site and all printed communications, including the IACC quarterly publication Trade with Italy, as well as event promotional materials

Italian Heritage & Culture Committee of New York 2003 - Present

Artistic Director / Marketing Director / Board of Directors

• Design and develop visual communications to promote Italian culture with the Italian Cultural Institute in New York City. Responsible for development of educational materials placed throughout New York State and the New York City School System.

Past Professional Experience:

Scientific American Magazine - Freelance Creative Director New York, NY 1997 - 2000

Directed design and production of custom publications, quarterly special issues and editorial design

Architectural Record - Freelance Art Director, New York, NY

1997 – 1999

Fortune Magazine - Freelance Art Director, New York, NY

1997 – 1999

Times & Mirror Publications - Freelance Art Director, New York, NY 1997 – 1999

Created editorial design for Outdoor Life and Popular Science magazines

Major League Baseball Publications - Freelance Art Director, New York, NY 1998

Forbes - Freelance Editorial Designer, New York, NY 1998

Yahoo Magazine - Freelance Editorial Designer, New York, NY 1998

Oven Digital, New York - Account Executive, New York, NY

1998 - 1999

Developed new business for advertising agency, including a partnership with Luxottica

United Nations, Department of Public Information, New York, NY - Art Director

1993 - 1997

Produced marketing campaign to commemorate the 50th Anniversary of the United Nations, coordinating daily with UN agencies and firms in Europe and Asia. Collaborated with Walt Disney Corporation to craft product launch for UNICEF 50th Anniversary. Created layout and look of the UN website in association with design and production staff. Conceived and executed UN marketing initiative for Centennial Olympic Games.

CMP Media - Graphic Designer 1990 - 1993

Designed promotional marketing material for international trade B to B publications.

Education:

Bachelor of Fine Arts in Graphic Design, School of Visual Arts, New York, NY

Personal Information

Bilingual in Italian



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