SHOEB AHMAD

Head - Digital Marketing

BizYantra Global Services Pvt. Ltd.

+91-997-***-****

acgctb@r.postjobfree.com

CAREER OBJECTIVES

Seeking a responsible position in a progressive organization providing

innovative and challenging opportunities in the field of Digital Marketing,

which inspires and motivates me to work effectively and efficiently,

thereby achieve my organizational and personal goals.

SYNOPSIS

. A general management & internet marketing professional with latest 11+

years of rich experience in Digital Marketing, Online Sales, Social

Media Marketing, Ecommerce, Search Engine Marketing (SEM), Search Engine

Optimization (SEO), Lead Generation, Web Analytics & Branding with major

Indian & Global Internet brands in both B2B & B2C environments. Overall

14+ years of experience in Marketing, Sales & BPO/KPO functions.

. Hands-on experience in planning and executing large SEM, SEO, SMM, E-

mail, Affiliate, Mobile, CSE's & Marketplace campaigns in various

verticals like travel, health, BFSI, luxury goods (jewelry), education and

software.

. Experience of working with agencies and vendors, including creative,

public relations, media partners and consultants.

. Lead the development and delivery of marketing strategy and program that

delivers against the corporate and communication objectives.

. Knowledge of principles and application of Digital Marketing.

. Plan and implement paid search marketing activity & create synergy

between natural and paid search activities

. Support various teams & team heads servicing their domestic & offshore

clients

ADDITIONAL QUALIFICATIONS

. Google AdWords Qualified Individual.

. Advanced Program in Digital Marketing, conducted by Internet and Mobile

Association of India (IAMAI) - NIIT.

. Advance Training on Search Engine Marketing by Search Engine Marketing

Professional Organization - (SEMPO). (Sponsored by the co.)

TECHNICAL COMPETENCIES

. Good Knowledge of Keyword Tools like - Google, Word Stream, Keywordspy,

Spyfu, Good Keywords etc.

. Good Knowledge of in-house and third party bid Management tool for ROI

. Good Knowledge of Google Analytics & Omniture (Adobe Site Catalyst)

. Proficiency in MS Office - strong hands on MS Excel which is basic tool

for performance measurement and reporting, well versed with MS Power Point

and MS Word

. Hands on knowledge of SEM management tools (AdWords Editor, Yahoo Search

Marketing Desktop, Microsoft AdCenter Desktop, Adobe Search Centre, etc.)

and Web Analytics tools (Google Analytics, Adobe Site Catalyst, etc.)

. Third Party Bid Management Tools-Adobe Search Centre & Adobe Site

Catalyst (Omniture), WordStream etc.

EXPERTISE

. Digital Marketing

. Search Engine Marketing

. Search Engine Optimization

. Social Media Marketing

. Mobile Marketing

. Online Reputation Management

. Affiliate Marketing

. E-mail Marketing

. Content Marketing

. Comparison Shopping Engines (CSE's)

. Marketplaces

. Website Usability & Navigation

. Web Analytics

. E-commerce website development & SERP positioning

. Strong leadership skills, adept in setting up & managing large teams.

Hands on experience working with full service Agencies to E-commerce

companies (setting up sites from ground up) and with Publishing sites

(development & monetization)

. Core expertise in handling large online marketing campaigns (SEM,

Display), strategizing & deploying successful SEO, Social Media projects,

Affiliate Marketing Channels, Social Media Marketing for various B2B & B2C

customers.

WORK EXPERIENCE

Name of the Organization Designation Time

BizYantra Global Services Pvt. Head - Digital May 2013 - Till Date

Ltd. Marketing

Angara E-commerce Pvt. Ltd. Sr. Manager - Digital May 2012 - May 2013

Marketing

Lester Infoservices Pvt. Ltd. Digital Marketing March 2011 - April

(Project - GuruAid) Manager 2012

Everyday Health India Pvt. Ltd. Sr. SEM Analyst November 2008 -

(Waterfront Media) March 2011

Communicate 2 Sr. Search Associate August 2007 -

November 2008

DME Online Pvt. Ltd. Assistant Team Leader June 2003 - July

2007

Codec Communication Pvt. Ltd. Sr. Collection Agent July 2002 - May 2003

Vertex Enterprises Sr. Sales Executive June 2000 - May 2002

EXPERIENCE DETAIL

Experience while working with BizYantra Global Services Pvt. Ltd.

V Head - Digital Marketing

BizYantra Global Services Pvt. Ltd.

May 2013 - Till Date

Project I - SupportDeskWiz

Project II - PcHelpWiz

Project III - ConciergeDoctor247

SupportDeskWiz & PcHelpWiz is a leading provider of online technical

support services to consumers and small businesses across a wide range of

computing and communications devices and software in United States.

ConciergeDoctor24/7 is London's leading medical services provider to major

hotels, offices & clinics.

Roles / Function

. Managing Global market and spearhead business strategy.

. Responsible for planning and executing the marketing strategy for all

products & services under the brand name.

. Managing marketing Vendors giving them direction, support and guidance

to ensure optimal pricing and delivery within prescribed TATs.

. Liaising with the Google representatives who are responsible for the

Google AdWords program in order to get support and direction on our

initiatives.

. Web Analytics Monitoring to ensure Digital Strategy is meeting the

brand's goals & Optimization of the same.

. Ensuring collaboration with global colleagues.

. Fine tune products & services as per the market and regional needs.

. Integrating online marketing function to help drive user to buy

product/services and measuring the marketing impact.

. Managing marketing budget, ensuring all costs are tracked and

communicated to the top.

. Part of the decision making team involved in strategy and planning of

the company's initiatives.

Experience while working with Angara E-commerce Pvt. Ltd.

V Sr. Manager - Digital Marketing

Angara E-commerce Pvt. Ltd.

May 2012 - May 2013

Angara.com is the leading online retailer of fine gemstones and gemstone

jewelry. Angara have been featured in Forbes, Crain, Women's Wear Daily,

MyLifetime.com, Daily Candy, The Philadelphia Inquirer, and various

influential fashion blogs and publications.

Roles / Function

. Head digital marketing division of the company. (Heading account

managers & planners)

. Define and develop a marketing strategy to position the brand as best-

in-class in the digital market.

. Create growth strategies for each of our online channels, identify new

opportunities, and optimize our overall media mix.

. Define and implement performance marketing strategies to drive

qualified traffic: SEM, E-mail, Daily Deals, Retargeting, Affiliates,

CSE's, Marketplaces, Social Media etc.

. Managing and goal setup of paid search, natural search, display, e-

mail, mobile, affiliates, social media, comparison shopping engines, &

marketplaces.

. Perform in-depth analysis of channel conversion, make recommendations

and implement strategies for improvement.

. Alliance & manage AD-Agencies/Networks, Publishers, Other media

partners & Service providers like - Mediaforge, AdRoll, Catalogs.com,

Weddingwire, Barilliance, Omniture (Adobe Site Catalyst), Boomerang,

SpyFu, Godatafeed, Verticalresponse, Pardot, Socialannex, Unbxd etc.

. Introducing new site features & product innovations. Identifying,

networking and developing new partnerships and alliances to ensure the

best value offerings.

. Creating weekly, monthly and quarterly digital marketing plans and

strategies to drive revenue and brand awareness.

. Lead the development and execution of interactive

and digital marketing programs to drive brand presence via all

effective channels of online communication.

. Working together with other departments and divisions within the

organization to identify any process improvements to improve

standards, efficiency and profitability.

. Building marketing & advertising strategy, campaign planning,

implementation, management & optimization.

. Conceptualize, plan and implement member related events.

. Monitoring and reporting on the effectiveness of marketing campaigns,

ensuring campaigns run to deadline and in budget.

. Responsible for all marketing promotions on websites, newsletters,

deals etc.

. Analyze reports that combine marketing, sales and analytics data to

form a complete picture of each marketing campaign and identify areas

for improvement and build a positive ROI (return on investment).

. Identifying and testing new traffic sources & strategies.

Incorporating successfully tested ones in marketing portfolio for

relevant products.

. Analyze the performance of projects post delivery.

. Creates a motivating environment that ensures the ongoing training and

development of digital marketing team.

. Grow digital presence including develop digital marketing plans to

increase traffic and engagement with new, prospective customers.

. Hiring, developing and managing a team to ensure delivery on time.

Experience while working with Lester Infoservices Pvt. Ltd.

V Digital Marketing Manager

Lester Infoservices Pvt. Ltd.

March 2011 - April 2012

Project - GuruAid

GuruAid is a global next-generation online computer support service

provider for consumers and small businesses in United States, Canada,

United Kingdom and Australia.

Roles / Function

. To maximize projects overall revenue, develops strategy, &

thoughtfully executes the planned elements intended to drive industry

level leadership for the business through Digital Marketing.

. As a part of country senior management I am also involved in decision

making for process development, hiring, compensation, leasing and

vendor selection for India.

. Supporting business unit online marketing programs through eMarketing

strategies including SEM, SEO, Link building programs, SMM, user

engagement tactics and other open web initiatives. Managing the team

of Sr.SEM account managers, Sr. SEO's & Content Writers.

. Design, implement and manage overall digital marketing. Manages online

budgets, forecasting monthly goals and ensuring they are achieved.

. Coordinate social media activities by actively engaging in consumer

and industry blogs, video sharing, online chats, etc. Analyze data,

determine insights, & develop recommendations to optimize the user

experience.

. Provide monthly Internet marketing dashboard of performance metrics

mapped to B2B industry, Business Competitors, Lead Generation and

define benchmarks.

. Develop a global digital marketing roadmap to support brand building,

client engagement and lead generation.

. Planning, development of new projects and its execution.

. Maintaining Cost/Call with optimum bid Management of the keywords.

. Develop and maintain SEM (search engine marketing) programs via PPC

(pay-per-click), pay-per-call, pay-per-lead, banner/display

advertising, mobile advertising, SEO (search engine optimization) etc.

. Providing optimum suggestions for changes in content & design for

websites so as to modify customer behavior to improve turnaround.

. Build reports that combine marketing, sales and analytics data to form

a complete picture of each marketing campaign and identify areas for

improvement and build a positive ROI.

. The spectrum of services managed include search engine optimization,

pay per click, website usability, e-mail marketing, pay per call,

media planning, affiliate marketing, display/banner advertising,

market analysis, developing business/marketing strategies, affiliate

marketing, client coordination for onshore and offshore projects

(India, US, CA, UK & AU).

. Conduct extensive market research prior to starting up new business

and continue gathering information throughout the life of the

business.

. Creating pilot process documents, ensuring all the deadlines are met

before commencing a new business.

. Working closely with the Affiliate marketing networks/agencies.

. Coordinating marketing efforts with sales requirement - increasing /

dropping traffic based on the requirement

. Identifying and testing new traffic sources & strategies.

Incorporating successfully tested ones in marketing portfolio for

relevant products

Achievements:

Increase the volume by more than 600% within the initial three months of my

tenure. This has not only helped generate additional revenue, but also gave

some best practices for the other projects for making sure we are

implementing the strategies my team worked on.

Project: Computer Brands

. Numbers at the beginning: ~150 calls a day

. Numbers after 3 Months: ~1000 calls a day

. Coming up with new strategies & implementing it to help the business

grow

The project was highly focused on the US, CA, UK and AU markets.

Project: Antivirus

Deviating from the company's AMC (Annual Maintenance Cost) business model

of selling the Annual Service Plans, I took the initiative and proposed the

idea of OTF Sales.

Changes Proposed: Instead of Annual Subscription, give the customers more

choices - Introduction of OTF (One Time Fix) where the customer pays $xx

for one time query resolution.

It was well received by the management and I started spearheading this

multi-million dollar project.

The project involved working closely with the designing team to make sure

that the website was up to the mark and also made sure there's correct

installation of Conversion Tracking and Analytic codes.

Experience while working with Everyday Health India Pvt. Ltd.

V Sr. SEM Analyst

Everyday Health India Pvt. Ltd. (Waterfront Media)

November 2008 - March 2011

Everyday Health, Inc. is the largest online health publisher in the world

with 30+ million unique visitors per month.

Roles / Function

. Responsible for managing 100s of thousand USD SEM spends per month.

Control strategies include CPA, ROAS, CPPV and CPC.

. Encompassing client relationship and detail project management to

successfully implement search engine marketing campaigns.

. Account analysis & optimization inputs for better performance as

primary responsibility.

. Approve and direct initial campaign setup for new accounts.

. On job training to team while executing work.

. Interview/Recruitment of fresher's & experienced as and when needed.

. Developed fresher's training & evaluation module.

. Managing a $1.5+MM Monthly search engine marketing budget and more

than 400k keywords with focus on media ROI .

. Building and maintaining multiple ROI-sensitive pay-per-click

campaigns using verifiable metrics for all the major search networks

on Google, MSN, Yahoo, AOL and Miva.

. Developing & Managing Contextual & Demographically targeted

campaigns on Stumbleupon, Kontera, Outbrain.

. Developing highly-targeted paid search campaigns in competitive

markets to achieve real ROI.

. Preparing comprehensive Monthly & Weekly reports which outline site

performance and highlight areas of potential improvement.

. Bid Management to acquire desired goals.

. Used different platforms for reporting's, like - DART, DFA & Cognos.

. Worked closely with ComScore.

. Optimizing advertising campaigns by adjusting budgets based on

conversions by geographical region to maximize earnings for each

advertising dollar spent.

. Analyzing ad text to determine the highest performing ad copy,

including detailed analysis of ad titles, ad copy and displayed

domain names and creating different ad variation to run A/B split test

(Click-to-Play Video Ad, Text Ad, Mobile Text Ads, Image Ads)

. Analyzing Google Analytics and Omniture data to maximize ROI

. Strong knowledge of search criteria of leading search engine

algorithms

. Proven ability to communicate highly-technical concepts to non-

technical decision makers

. Optimizing AdWords bidding by placing ads at page positions that were

most likely to be clicked while reducing spend to improve ROI.

. Analyzing Google & Adobe Search Centre (Omniture) Analytics data to

determine optimum ad positioning based on CTR and Bounce Rate within

Search results.

. Using search-targeted keywords as broad, phrase, exact, or negative

matches to refine your ad targeting, & spending less on irrelevant

clicks.

. Recommend initiatives for campaign improvement like - providing

feedback on creative and placement performance etc.

Experience while working with Communicate 2

V Sr. Search Associate

Communicate 2

August 2007 - November 2008

Communicate 2 is one of the leading Digital Agencies in India with clients

such as MTV, Pfizer, Novartis, Baan, Merrill Lynch and other leading

Indian companies such as Parle, Godrej, Mahindra and Mahindra.

Roles / Function

. Assist and delegate work to team leads of onshore and offshore.

. Interacting with all team leads on daily basis for everyday priority &

major stuck-on if any.

. Creating Customer Acquisition Strategy.

. Client Relationship Management.

. Planning & Resource Utilization.

. Prioritize & Multitask.

. People Management.

. Client Delivery.

. Interview & Recruitments.

. PPC campaign management & optimization for Google, Yahoo, Microsoft Ad

Centre, Ask, Miva, other search engines & social networking sites Like:

Stumbleupon etc. developing SEM strategies for existing & new clients,

reporting (DART, DFA, Omniture, Google Analytics, and in-house tools),

keywords bid management, client communication, rapport building, team-

management, performance tracking. Worked with web production team to

build and test relevant landing pages that drive click through and

conversion. Researched cost-effective, targeted online advertising

(CPC, CPM, CPA, and CPPV models) with portals, ad networks and

contextual platforms.

Experience while working with DME Online Pvt. Ltd.

V Assistant Team Leader

June 2003 - July 2007

Roles / Function

. Managing PPC Campaigns on major search engines & Bid Management.

. Perform comprehensive keyword research using keyword suggestion tool

(Google AdWords Sandbox, Overture Keyword Assistant, Word

Tracker, Digital Point)

. Devised, implemented and managed search campaign across major search

engines.

. Generate bespoke reports on regular basis and update management on

performance, facilitate decision making.

. Fund allocation and liaise with search engines for campaign related

queries/issues.

. Analyze campaign performance and perform competitor

price/offers/products comparison and make recommendations.

. Formulation and implementation of strategies for business.

. Resolving multiple issues generated from clients.

. Driving Sales across various channels.

. Training & Recruitment of Business Development Executive's.

. Cost Analysis & MIS.

. Planning & monitoring sales activities.

. Leading, coaching and motivating team members to consistently meet

targets.

Experience while working with Codec Communications Pvt. Ltd.

V Sr. Collection Agent

July 2002 - May 2003

Roles / Function

. Solving the payment related problems of the existing customer

. Imparting training to new joiners.

. Making daily reports and passing on to team leader.

. Making outbound calls for collection.

Experience while working with Vertex Enterprises

V Sr. Sales Executive

June 2000 - May 2002

Roles / Function

. Selling the products and services.

. Identifying opportunities within existing clients and new clients where

the above services will be relevant.

. Talking to prospective customers for new business to sell IT Services

and IT Support applications.

FUNCTIONAL SKILLS

. Involved in Client facing role dealing directly to establish

relationship.

. Command over business process & having very good experience in

implementing the same.

. Financial analysis and business development strategies.

. Strong interpersonal skills, ability to communicate and persuade at all

management levels & thrive in a cross functional environment.

. Excellent attention to detail & ability to effectively multi-task in a

deadline driven atmosphere.

. Ability to prioritize and manage multiple projects simultaneously.

. Strong time management and organizational skills.

. Flexible to evolving responsibilities & last minute changes.

. Ability to easily work with the data and come up with insights.

STRENGTHS

. Good understanding of business processes for service sectors.

. Good understanding of Branding and Positioning concepts.

. Good understanding of Market Research - research design and data

analysis.

. Ability to convert functional requirements into technical requirements

& devising appropriate technical solutions.

. Strong awareness about latest concepts & technologies in Information

Technology, especially in the web environment.

. Experience in different models of web marketing Project Estimation &

Proposal Development.

. Good communication and people management skills.

PERSONALITY

. Independent, responsible and self-driven, customer focused, and

proactive in solving problems.

. Ability to work under pressures & extended work schedules.

. Ability to handle multiple tasks.

. Ability to achieve results with systematic and quality conscious

approach.

. Efficient in terms of time management.

. Interested in innovation.

DEMOGRAPHICS

> Name: Shoeb Ahmad

> Father's Name: Mr. Shamim Ahmad

> Date of Birth: 27th May 1982

> Education: B.Com - Jamshedpur Co-operative College (2000-2003)

Intermediate (Class XII) - Kabir Memorial College,

Jamshedpur (1998-2000)

National Open School (Class X) - Jamshedpur (1997-

1998)

Hobbies & Interests: Archery and driving.

> Permanent address: Flat No. E-902, Unity Park,

Survey No -43 (Part), Behind Sheetal Petrol

Pump, Nr J.K.Park, Kondhwa Khurd, Pune, Maharashtra

411048 - India.

> Languages known: English & Hindi

Yours Faithfully

Shoeb Ahmad

[pic]

Contact this candidate