Daryl Stinemetz

acgbgc@r.postjobfree.com

www.linkedin.com/in/darylstinemetz/

**** ********* ***** • grove city, oh 43123 • 614-***-****

Marketing Wonk

Energetic, passionate, results driven Brand Builder and savvy senior level advertising executive

with a keen understanding of how communications must support and drive business objectives and

growth. Unique expertise with 15+ years of combined client management, media planning &

buying, budget stewardship and office management. Extensive history with developing and

implementing strategic marketing plans for retail and restaurant brands. Expert in omni platform

paid media integration. Core expertise in corporate communications, crisis communications &

management, employee communications, strategic media planning & buying, marketing

communications, community relations, client development & management and sports marketing.

Professional experience

January 2013 – Present Landers & Partners Grove City, OH

Vice President of Media & Client Services

Senior level marketing executive responsible for all strategic planning and execution of

marketing efforts through the consumer purchase cycle related to driving annual client revenue

of $450 million. Responsible for an annual marketing budget of $15 million which includes all

media advertising, digital media, direct mail, public relations, in store promotion, events, sports

partnerships and client management.

Developed, implemented and evaluated post campaign analytics for all integrated

media strategies to drive brand development and achieve brand goals for a national family

dining restaurant chain (IHOP). Within the first year of implementing programs for

multiple IHOP DMA’s, sales growth was +6.8%, on average, 2012 vs. 2013. Continued

growth into 2014 of 5.6%, compared to negative sales for the balance of the country.

Developed, implemented and evaluated post campaign analytics for integrated

media strategies to drive sales and brand development for the largest Mexican Quick

Service Restaurant in the U.S. (Taco Bell). Markets continued on a 5 year trend of positive

same store sales growth, compared to lagging sales nationally. Controlled markets showed

7.8% growth 2013 vs. 2012 and 3.2% growth in 2014 vs. 2013 (year to date).

Designed, implemented and managed campaign optimization for a multi platform

media campaign for the Boy Scouts of America, which delivered 300% web traffic growth

and 12% recruitment growth from previous year. Recruitment for the territory outpaced

the region by 21.5%.

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Supervised media team and ensure team member growth and development.

Created and supervised new planning & buying processes & guidelines which has

led to greater efficiencies in media costs ( 5 %) and increased ROI by 200% from previous

Media Director.

Responsible for budget stewardship for all DMA’s and clients. DMA sizes ranged

from #1 (NYC) to #269 (Bluefield). Operated within most DMA’s in the Midwest, mid

Atlantic and Southeast United States.

December 2002 – January 2013 Landers & Partners Grove City, OH

Vice President of Midwest Operations & Client Services

Senior level client management executive responsible for strategic planning for driving client

revenue of $300 million.

Managed personnel and responsibility for 20 Midwestern markets for QSR and

casual dining clients.

Client relationship, media planning / management, marketing strategy, brand

building and local marketing specialties for all clients.

Through client relationship building and expert co op management, was able to

increase number of Midwestern markets from three to fifteen in first four years in position.

Resulting in 15% increased revenue for the agency.

Utilized insights from analytical data mining to provide media planning and goal

setting for all clients and areas of influence.

Led the marketing team, developed and coached team members for maximum

growth.

Developed strategic brand positioning for all brands, and developed and

implemented short and long range marketing objectives and tactics to maximize results and

consumer awareness of brands. Resulted in 10 straight years of same store sales growth for

Taco Bell Markets.

Responsible for day to day client communications and internal discussions

regarding client goals and strategies to develop effective marketing plans. Also focused on

managing the growth of the agency and researching and analyzing potential growth

opportunities for the agency.

Created and implemented internal agency and external client communications

strategies consistent with approved goals and objectives. Allowed for seamless execution

of marketing tactics as well as improved co op relationships.

2001 2002 Fahlgren Columbus, OH

Account Manager

Advertising executive responsible for $2 million sports marketing campaign, the first ever

sponsorship for Cooper Tire & Rubber. This partnered Cooper Tire with 6 major college

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conferences (Big 10, SEC, Big 12, MWC, Pac 10 and Big East) and major sports networks such as

ESPN, Fox Sports Net and Host Communications.

Goal was to increase brand awareness, get independent dealers involved with local

schools and drive new dealer partners. Partnership resulted in growth in brand awareness

and a 6% growth in new dealer inquiries.

Created multiple integrated consumer based promotions for local dealers around

conference championship events.

Created collateral used for in house Cooper Tire & Rubber communications

strategies.

2000 2001 Fahlgren Columbus, OH

Media Planner / Buyer

Media planner for Dana Corporation, internationally with a budget of $75 million.

Primary media planner for Mercy Health Partners in Toledo, OH.

Media planner for NAPA Auto Parts National development, in conjunction with sponsorship

development with Dale Earnhardt Inc.

1998 2000 Ron Foth Advertising Columbus, OH

Media Planner / Buyer

International media planning and buying for Global Telecom Systems, primarily in Russia,

Germany and France.

Spot media planning for Saks, Inc. and Safelite Auto Glass.

Education

1990 1995 The Ohio State University Columbus, OH

Bachelor of Arts in Journalism (Advertising Sequence)

Minor in Business Marketing

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