Rose Marie Brandwein

917-***-**** acgasn@r.postjobfree.com

EXECUTIVE PROFILE

Highly creative marketing communications professional with broad industry expertise, exceptional

leadership qualities and problem solving skills. Proven ability to leverage internal and external strategic

communications to meet business objectives. Strong interpersonal skills in advising and coaching senior

management. History of building relationships with diverse teams, achieving measurable success in

deadline driven environments. Excellent Writer/Editor and experienced in all digital media formats.

PROFESSIONAL EXPERIENCE

Marketing Communications Consultant 2009 Present

Special Projects

Albert Einstein/Montefiore Infectious Diseases fellowship Training Program

Advanced Communications Project Brand and Content Strategy Guidance (Jan May 2014)

Picaresque Players

Project Work: Handled all logistics, PR, social media and marketing communications for a global

arts organization performing in NYC and in the UK. (Jan Aug 2013)

C&A Consulting LLC, a private equity and hedge fund consulting firm (May June 2012)

Project Work: Provided marketing guidance and wrote marketing collateral.

NIP Group/Conventus Inter Insurance Exchange (Sept Oct 2011)

Project Work: Wrote physician’s brochure/fact sheet.

Deloitte Global Tax Services (Jan Feb 2011)

Project Work: Roll out of tax products/services and creating marcom collateral.

Rothstein Kass, a boutique professional services firm (Jan 2009 Feb 2010; May July 2011)

Project Work: Revamped Firm’s website providing content strategy and writing. Managed

marketing collateral project and creative services.

Fireman's Fund Insurance Company, (A Company of ALLIANZ)

Director of Marketing Communications 2006 2009

Established marketing communications infrastructure, hired and managed staff of three and executed

integrated marketing communications plans for all business lines within the billion dollar Specialty

Insurance Division. Key Responsibilities:

Crafted content strategy for the relaunch of the division's intranet site resulting in increased

awareness of the division’s products, services and professional staff.

Wrote strategic communications such as direct mail, leadership updates, speeches, e blasts,

talking points and announcements, etc.

Developed marketing collateral such as brochures, product launch kits, pitch books, fact sheets,

proposals/qualifications, case study templates and newsletters.

Supported sales force effectiveness through creation of various sales and marketing tools.

Managed Town Halls, trade shows and events to communicate corporate vision and goals.

Coordinated efforts with PR and advertising agencies to promote market and brand awareness.

Notable Accomplishments: Established the marketing communications function for the division

producing substantial marketing collateral and thought leadership pieces; developed

communications strategy for the launch of the division’s first “green” marine product; worked with

change management consultant to draft internal/external communications plan for a significant

operations project; increased sales by developing and executing successful communications for

several Excess and Casualty campaigns targeting key producers; and created firm’s first

customizable sell and fact sheet, “Coverage That Counts.”

Marketing Consultant 1995 2006

For over 10 years, successfully served clients as a Writer/Editor and Marketing Consultant in the financial

services and consulting industries.

Primary Clients: Coopers & Lybrand (C&L) and PricewaterhouseCoopers (PwC)

Wrote high level winning business proposals for key C&L practices. A banking proposal

became the standard for all financial services proposals firmwide.

Advised clients on proposal and article writing, advertising, brochures and presentations.

Key member of a select team to launch the first website for the merged entity of Price

Waterhouse and Coopers & Lybrand. Responsible for content creation, design and

functionality requirements. (Site achieved #4 ranking from Lycos for best global business

website and generated leads resulting in $30 million in new engagements.)

Former Editor of global pwc.com homepage. Supervised content development, creation and

scheduling. Crisis communications team member.

Promoted firm services through the creation of an online "Millennium Column," resulting

in business leads and television exposure for partners (Bloomberg News).

Developed "How To" writing guides for the Web and for business proposals.

Served as Editor/Writer of Corporate Responsibility Report for Sustainability/CSR practice.

Other Clients: Lazard Asset Management, Vigilinx, Squire, Sanders & Dempsey, James

G. Kennedy & Co.,

Wrote commentaries, fund profiles, fact sheets, research summaries and articles for Lazard

Asset Management. Revised RFP content for proposal database.

Implemented brand strategy, advertising and marketing communications plan for

construction firm, James G. Kennedy.

Created all new content for the website of an Internet security firm, Vigilinx.

Wrote a practice profile for the law firm Squire, Sanders & Dempsey.

Price Waterhouse

Associate Director/Proposal Manager 1993 1994

Worked on high profile proposals across the country; developed strategy and crafted business proposals.

Crafted and executed proposal strategies; wrote qualifications, proposal documents and

coached participants for oral/multi media presentations.

Collected, analyzed and prepared win/loss ratio reports to assess proposal success rates.

EDUCATION

M.S., Strategic Communications, Columbia University

M.F.A., Professional Writing, University of Southern California

B.A., English Literature, Cum Laude, Brooklyn College/CUNY

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