J. EARL COLLINS

P.O. Box ***** ( Myrtle Beach, South Carolina 29588

843-***-**** ( acga87@r.postjobfree.com

REGIONAL DIRECTOR / GENERAL MANAGER: Hotel / Resort Operations

Accomplished property manager, with a successful record of maximizing

performance and profitability for a number of top-ranking hotels and

resorts. Expertly manage operations encompassing hundreds of employees

across several locations, with proven expertise in organizational startups

and renovations. Consistently boost revenues, increase occupancy, and

enhance guest experience through innovative improvements, promotions, and

attractions. Experienced overseeing multi-million dollar properties

ranging from entertainment venues, full-service hotels, and resorts

including golf courses, retail stores, restaurants, lounges, convention

centers, and marinas. Key strengths include:

Multi-Site Hotel & Resort Operations Management ( P&L Management ( Business

Development ( Strategic Planning

Cross-Functional Team Leadership ( Budget Management ( Guest & Client

Relations ( Sales & Marketing

Food & Beverage Management ( Contract Negotiations ( Training & Development

( Quality Assurance

Forecasting ( Relationship Management ( Recruitment & Hiring ( Building

Maintenance

PROFESSIONAL EXPERIENCE

K. A DIEHL MANAGEMENT, MURRELLS INLET, SOUTH CAROLINA; Nov. 2013-Present

Community Manager

Responsible for six condominium HOA developments. Duties include but not

limited to setting up and heading all board meetings within the

developments, maintaining all exteriors, monthly financials and budgeting,

assuring unsurpassed guest and owner satisfaction.

CHARLESTOWNE HOTELS, Mt. Pleasant, South Carolina ( 2009-2013

Full-service hospitality management Company operating 29 properties ranging

from 9 to 500 rooms.

Regional Director of Operations / General Manager

Manage 2 full-service hotel properties and 2 full-service condo properties

encompassing 916 units; includes several restaurants, golf courses, pro

shops, and lounges. Recruit, manage, and train over 300 staff members.

Implement and maintain company policies. Develop and execute revenue

enhancement programs and cost controls to insure bottom line NOI (net

operating income). Create and maintain annual budgets. Conduct daily

department reviews. Oversee customer service and communications with

owners and guests. Hold weekly staff meetings, negotiate service

contracts, and monitor daily reports and cash control. Finalize all Food

and Beverage menus and develop sales and marketing plans.

. Boosted revenue 8% and increased Customer Service scores 25%.

. Renovated 158 room property following fire damage.

. Completed a 144 condo hotel property renovation under budget and on

schedule.

. Established and assumed management of 3 acquired properties in first year

with company.

. Increased total property revenue by establishing resort fee and

organizing and a staffing sales department.

. Positioned maintenance departments in condos as profit centers by

developing and implementing new strategies.

. Improved Trip Advisor rating from number 6 to number 3 in competitive

set.

OCEANA RESORTS, Myrtle Beach, South Carolina ( 2005-2009

Premier hotel and resort collection encompassing 7 full-service properties

along the Grand Strand.

General Manager

Managed all facets of operations for 4 separate resort and hotel properties

consisting of 767 units; included Bay Watch Resort, a 523-room condo hotel

featuring 1, 2, and 3-bedroom units, a 7,000 sq. ft. conference center,

numerous pools, lazy rivers and jacuzzis. recruited, supervised, and

trained over 300 staff members. Developed and implemented policies.

Implemented revenue enhancement programs and cost controls to increase

bottom line profitability. Created and maintained annual budgets. Managed

customer service staff, communications and sales and marketing departments

while also serving as the HOA Liaison. Established room rate structure and

negotiated service contracts. Monitored daily reports and cash control.

Oversaw and finalized all Food & Beverage menus.

. Increased units on rental program by 125 at one property.

. Improved company's top line revenue by opening two new properties

consisting of 342 and 104 units and a 924 ft. pier with retail;

established operating and opening procedures for both.

. Attracted more than 300,000 customers annually to Cherry Grove Pier.

J. EARL COLLINS ( Page 2 ( acga87@r.postjobfree.com

BURROUGHS AND CHAPIN COMPANY, INC., Myrtle Beach, South Carolina ( 1999-

2005

Large land Development Company operating hotels, condos, real estate,

shopping malls, golf courses, etc.

Executive Vice President, Resorts, Accommodations and Golf

Oversaw daily operational activities of 8 Golf Courses, 6 Joint Venture

Hotels, and 500 Condo Units, including Food and Beverage operations at golf

courses and attraction venues, retail operations, catering, a call center,

a golf magazine, and a co-op marketing group comprised of 50 partners.

Managed 15 Directors and 450 staff members. Conducted property tours,

managed P&L, and developed sales and marketing campaigns. Created training

programs and attended corporate and property staff meetings.

. Instrumental in building 2 golf courses (one private, one public) located

at Grande Dunes, a 2,500 acre real estate development in Myrtle Beach.

. Negotiated company's first golf course management contract (Tidewater

Golf Course, ranked among top 50 in the country).

. Increased revenue and attracted new visitors to entities by securing

unique contract with public transit system.

RIPLEY ENTERTAINMENT, Myrtle Beach, South Carolina ( 1994-1999

Large entertainment holding company operating Ripley Museums and Aquariums

throughout the U.S.

General Manager

Managed all aspects of operations for a 100,000 sq. ft. facility housing

live animals from sharks to jellyfish. Supervised 150 staff and department

heads. Collaborated with aquarist to ensure safety of animals and guests.

Also managed sales and marketing, food and beverage, and a large gift shop.

. Facilitated opening of world's first Ripley's Aquarium located in Myrtle

Beach.

. Launched successful retail store that generated ~$1M first year of

operations.

. Generated additional revenue by creating activities on the boardwalk

surrounding the aquarium.

. Implemented first sales and marketing team for project and future

aquariums.

. Won top honor for tourism in the state of South Carolina, The Governor's

Cup on Tourism, first year of operation.

EARLY CAREER ROLES

METRO HOTELS MANAGEMENT COMPANY, Various Locations / General Manager

ALBANESE MANAGEMENT & DEVELOPMENT CORPORATION, Alton & Mt. Prospect,

Illinois / General Manager

EDUCATION

Bachelor of Arts, Business Administration

Tennessee Temple Baptist College, Chattanooga, Tennessee

ADDITIONAL TRAINING & CERTIFICATIONS

Certified Hotel General Manager, Holiday Inn University, Memphis, Tennessee

Certified Food & Beverage Director, Holiday Inn University, Memphis,

Tennessee

Golf Course Operations and Marina Operations

Hilton Hotel Management Program

Multi-Property Management

HOA Management

PROFESSIONAL AFFILIATIONS

Multi City Chamber of Commerce Member

South Carolina Hospitality Association

Golf Holiday Member

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