Russell Barrans, M B A

***** ********* **** ** *****:

267-***-****

Jacksonville, FL 32223 E mail:

acga29@r.postjobfree.com

SR. MARKETING & SALES EXECUTIVE

Top-performing and award winning Senior Marketing Professional with over 22 years of accomplishment

developing and leading winning strategies to advance market position, deliver revenue growth and secure industry

stability in highly competitive domestic and global markets. Noted accomplishments include leading 6 product

launches with three exceeding $400MM in annual sales, top ranking in project/team leadership, and consistently

achieving high sales for multiple brands. Excellent interpersonal and communication skills successful in building

productive relationships, leveraging existing networks and developing top performing, multi-disciplinary teams.

AREAS OF EXPERTISE

Business Management/Operations Brand Lifecycle Management Customer/Vendor/Agency Relations

Global Marketing/Consulting Competitive Research/Analysis Cross Function Collaboration

Consumer New Online Marketing Strategies

Packaged Business

Contract Negotiation/Close

Goods/Product Launch Development/Growth

Diverse Marketing Campaigns Strategic Planning/Analysis Problem Resolution

Sales Team Leadership/Training Proposal/Presentation

PROFESSIONAL EXPERIENCE

Director of Marketing, T EVA Women’s Health, Frazer, PA, 2012 - P resent

Strategize marketing plans for Women’s Health products for physicians and consumers. Areas of responsibilities

include device, prescription, and consumer packaged goods. I direct a cross-functional team providing strategic

direction; operational support, planning & insight to the commercial organization ensure long-term goal

achievement by appropriately investing in people, systems, & process.

Key Contributions:

Advance and secure company market position in women’s health through research and New Business

Development of licensing opportunities.

Establish the constellation of products from inline business, business development, new therapeutic

entities, and branded generics to complete the optimal product line.

Develop and manage a team of Product Directors / Managers responsible for the promotional budget and

collaboration with the Commercial Leadership Team.

Directed the transition of an RX to OTC transition doubling market share in 6 months.

Oversee the production of OTC and prescription brand consumer advertising. Won several awards including

t he MM & M Gold Medal (2012) for a TV campaign.

President / Owner FuzionRX, Newtown, PA, 2010-2012

Established consulting business and produced marketing, sales, and business success outcomes for various

Pharmaceutical clients in Americas and European regions. Assisted in defining growth initiative activities

including market assessments, partnerships, professional and consumer marketing, sales operations, sales force

sizing, and compensation strategies. Supported professional development of New Business evaluation and

implementation throughout the project lifecycle.

Key Contributions:

Advised and assisted clients in strategy development, tactical oversight, innovation life cycle management,

campaign development, product submission, label negotiation, name/trade mark selection, pricing,

packaging, distribution, worldwide launch coordination, brand planning, positioning, sales training,

segmentation, and resource allocation.

Worked extensively throughout Latin America and Europe with marketing and sales personnel from the

local affiliates.

Drove strategies to achieve of financial objectives such as NPV, Net Income, ROI, and EBITDA.

Worked extensively with senior executives, marketing, and sales leadership teams to advance client’s

business priorities through analytic, planning, and project management expertise.

Assimilated key business issues and opportunities, as well as identify business growth opportunities and

strategies to help clients to develop mid and long-term operational plans.

R U S S E L L B A R R A N S, M B A – P a ge 2

12707 Cormorant Cove LN Phone:

267-***-****

Jacksonville, FL 32223 E mail:

r acga29@r.postjobfree.com

Sr. Director, Mirena Marketing, Bayer Healthcare Pharmaceuticals, Wayne, NJ, 2002 - 2010

Served as the team leader for new product and in-line marketing with a dual role in Global Brand Marketing

(25% international travel) responsible for the launch of Women’s Healthcare medical devices with 6 direct reports.

Oversaw Deputy Director’s brand tactical plan, global and domestic brand planning, strategy, positioning,

implementation and launch of integrated cross-channel marketing. Responsible for cross-functional business unit

alignment, process optimization, brand planning, compliance, new product development, P & L, ROI, and

performance enrichments.

Key Contributions:

Negotiated and secured multiple contracts with GPO, Chain-Specialty Pharmacy, and government.

Sustained revenue and business growth of 40%+.

Won the Vista Gold Award for best print ad campaign.

Directed cross-functional team for approval of supplemental new drug application (sNDA) to the US Food

and Drug Administration (FDA), which was later recognized as the first approval for heavy menstrual

bleeding for a medicated medical device.

Developed and launched an innovative DTC campaigns through TV, commercial, print, and digital entities.

Regional Sales Director Bayer Healthcare Pharmaceuticals

Mentored and developed 8 District managers and their representatives in a medical device specialty sales force

accountable for $500M+ in sales, consistently delivered above average results, and led the sales force with

high-impact and informative products, positioning, pricing, and marketing presentations.

Key Contributions:

Obtained 56% annual growth in 2007. Exceeded forecast goals 4 consecutive years.

Won National Manager of the Year and National Sales Consultant of Year awards.

Ranked by Bayer Healthcare as #1 Area Sales Director for Medical Sales Specialist in 2007-2008.

Developed and implemented the first industry residency training program called “Prep for Practice”

which integrated top key opinion leaders from centers of excellence residency hospitals.

Director of Marketing, Bayer Healthcare Pharmaceuticals

Ensured the sale and profitability of products through brand planning, sales forecasting, KOL development,

professional campaign development, sales aids, medical education programs, product lifecycle development,

and strategic planning. Analyzed business developments and monitoring market trends.

Key Contributions:

Berlex executive committee award, “Leadership and Partnering Across Business Unit Boundaries”

by the Berlex Executive Committee.

Produced for medical device growth exceeding 50% for two consecutive years.

Played an integral part in the International Product Team responsible for Mirena new

indications branding and promotion resulting in several successful phase progressions.

Developed an award winning professional campaign responsible for creating a new market for

I UD’s.

Senior Product Manager, Bayer Canada I nc., Lachine Quebec, 2000-2001

Led team in all facets of professional and patient marketing of HRT division and M i rena for Berlex Canada and

h ad regional responsibility for Mirena Marketing in Latin America. Trained newly hired sales representatives.

Administered budget activities to fund operations, maximize investments and increase efficiency.

Notable Accomplishments:

Secured #1 market leadership in medical device category.

Global business team representative for the regions of Canada and Lat in America responsible

for the development of new products and innovation in medical devices for female contraception.

Launched, hired, and t rained new medical device sales team responsible for the promotion of a

medical device to OB/GYN healthcare providers resulting in 106% quota attainment within the first year.

R U S S E L L B A R R A N S, M B A – P a ge 3

12707 Cormorant Cove LN Phone:

267-***-****

Jacksonville, FL 32223 E mail:

acga29@r.postjobfree.com

EDUCATION & CREDENTIALS

MBA, California Coast University, Santa Ana, CA

BS, Business Administration, California Coast University, Santa Ana, CA

Certification, Oncology Studies, University of British Columbia, Vancouver, BC, Canada

Accreditation, Pharmaceutical Manufacturers Representative of Canada; Brian Tracy FocalPoint

Business Coach Accreditation; Global Institute for Leadership Development; Solution Based Selling – Fortune

Group International

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