ANDRIUS S. BIRUTIS

**** **** ******** #****

Scottsdale, Arizona 85260

acga1v@r.postjobfree.com

602-***-****

EXECUTIVE PROFILE Visionary marketing/sales executive with 30 years of consumer products

experience offering a proven ability to identify and grow businesses through the

capture of consumer insights that drive innovation. Highly skilled in strategic

planning as well as developing and leading teams to achieve business goals.

Experienced in driving business growth with retailers such as Walmart,

K-Mart, Target, CVS, Safeway, Kohl’s and other mass market retailers.

EXPERIENCE

California Innovations, Toronto, Canada 2002-2013

Consumer Products

Vice-President, Marketing, 2010-2013

Director of Marketing, 2002-2009

Responsible for the management and execution of all marketing activities.

Developed and executed strategies to grow sales by approximately $40 million

more than doubling the company’s size.

• Built powerful research engine that brings consumers into the product

development process, creating unique insights sparking product.

innovation, and providing trade buyers with invaluable market knowledge.

• Built a totally interactive research panel of over 2,000 consumers and a

newsletter database of close to 40,000.

• Developed strategy, products, and programs for meal carrier business

producing $30 million in annual sales and driving market share from zero to

40% for the category.

• Created BrainFuel4kids informational and promotion program that

provided parents with research on how nutrition and exercise can improve

children’s performance in school with partners such as General Mills,

Bayer, and Dole Foods.

• Created and patented zipperless cooler concept that created a new

market segment and has provided close to $30 million in sales since the

initial launch.

• Identified, negotiated and managed Columbia and Disney brand licenses

bringing in close to $5 million in annual sales volume.

• Launched company’s website generating over one million page views on

an annual basis while building brand equity and consumer relationships.

• Hired and managed PR firm that generated over 70 million consumer

impressions on an annual basis.

•Attended key account sales calls providing market information and product

background and developed market assessments for major retailers.

• Supervised up to six employees including product managers, social media

specialist, and web development manager.

Outer Circle Products, Chicago, Illinois 1993 - 2002

Consumer Products

Business Manager, 1997 – 2002

Marketing Manager, 1993 – 1996

Responsible for the development and management of core businesses.

Created and launched products and programs that helped drive company

sales from $12,000,000 to $80,000,000.

• Instrumental in establishing the Arctic Zone brand as the leader in the

meal carrier market growing the business from two items to a full line of

products that produced sales of over $35,000,000 and over a 50% market

share.

• Created and developed the market’s first insulated jug products resulting

in first year sales of $10,000,000.

• Significantly expanded the soft-cooler line to create an impact with the

trade and more than doubled sales in one year.

• Conducted search for and hired design and promotional firms that

strengthened the company’s marketing efforts.

• Supervised marketing assistant.

Fellowes Manufacturing, Itasca, Illinois 1990 – 1993

Consumer Products

Mass Market Development Manager

Responsible for strategic planning, new product development, promotional

programs, and all other marketing activities pertaining to mass market

products.

• Developed and introduced a new line of closet organizers consisting of

43 SKUs, which increased previous year's sales volume by over 100%

while lowering inventory levels.

• Negotiated and implemented an overseas sourcing program for a group of

products that produced $2,000,000 in first year sales.

• Led the development and introduction of a new line of patented personal

record keeping products for the home that provided first-year sales volume

of $6,000,000.

• Supervised one product manager.

Rubbermaid, Inc., Wooster, Ohio 1985 - 1990

Consumer Products

Product Manager

Had P & L responsibility for managing the Food Preparation and Gadget

business unit. Led a cross-functional team that produced a $20,000,000 sales

increase and improved net profit by over 100%.

• Was responsible for the development of the Cleaning Products business

unit, encompassing over 50 products and utilizing four outside

manufacturing sources as well as internal production capabilities.

• Designed strategy and directed implementation of a $4,000,000

advertising/merchandising budget.

• Developed and managed a line of casual tabletop products including

dinnerware, drinkware, and serving accessories that generated

$10,000,000 in sales volume.

General Housewares Corp., Terre Haute, Indiana 1982 - 1985

Consumer Products

Product Manager

Responsible for all product development, pricing, and product line

maintenance for $50,000,000 Cookware Group.

EDUCATION M.B.A. Marketing, DePaul University, Chicago, Illinois, 1981

B.S.B.A. Marketing, Roosevelt University, Chicago, Illinois, 1979

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