PETER J. BERRIO

Phone: 651-***-**** Email: acga1q@r.postjobfree.com

Address: ***** ********* *****, *********, ** 55044 www.linkedin.com/in/peterberrio/

Results-driven, enthusiastic, and highly accomplished Executive with 24+ years of successful sales and

supervisory experience. Versatile strategist, recognized for having superior leadership skills, exceptional sales

abilities, and superlative business acumen. Dedicated to maintaining a reputation built on quality, service, and

uncompromising ethics. Currently seeking a Leadership position which will utilize all acquired skills, abilities,

and areas of expertise as follows:

Sales Techniques/Strategies New Business Development Contract Negotiation

Staff Training/Supervision P&L Accountability Program Management

Marketing/Advertising Key Account Management Process Improvement

Customer Retention Mergers & Acquisitions Go to Market Strategies

Budgeting/Forecasting Market Penetration Relationship Building

Pricing/Margin Growth Strategic Planning Purchasing/Logistics

AREER ACHIEVEMENTS

C

Achieved 28% organic growth while integrating 9 acquisitions in 7 markets equal to $20M in annual sales for

Swisher Hygiene.

After developing a new Marine Division for Swisher Hygiene from the ground up, secured a new 5 year contract

with Norwegian Cruise Line worth $20M. Resigned them for an additional 4 yrs in April 2014.

Expanded into water filtration in the cruise industry by securing a $250K deal with NCL and receiving a 2 year

contract extension for Swisher Hygiene.

Sold and developed a national sales strategy program for the 3rd largest healthcare GPO in the U.S. – Amerinet, to

deliver the expected $10M in sales available from 23,000 members for Swisher Hygiene.

Expanded the Enterprise Rent-a-Car relationship to include a chemical program, increasing sales from $1M to

$5M for Swisher Hygiene.

Secured two major corporate contracts with Aramark and Avendra, each producing $10-15M per year, to become

the primary provider of all their kitchen equipment repair/parts needs for Ecolab, Inc.

Partnered with the VP of operations to enhance the customer experience through improved service

delivery/support functions, encompassing call center operations, parts delivery, and billing for Ecolab.

Restructured the sales and service team to establish Ecolab as the leader in the Cruise Industry within only two

years through updated product mixes, better marketing materials, continuous training, and new uniforms.

Signed a $120M, five-year sole source agreement with Carnival Corporation to provide all of its housekeeping,

laundry, food service cleaning, and sanitation chemical needs for Ecolab.

Developed a three-division pricing offering for Applebee’s International that led to a five-year sole source

agreement, valued at $29M, replacing Ecolab’s largest global competitor’s only national chain.

Consistently achieved objectives, generating $7M+ in annual sales with a 10% increase in budgeted growth, and

executed a pricing strategy that increased revenues 5% on each contract for Ecolab.

Generated $1.6M in 1996, $1.2M in 1997, and $900K by July 1998 while sales targets were $600K and closed

accounts with Walt Disney World, Sea World, Universal Studios, and Kings Bay Naval Station.

Twice-named the District Territory Manager of the Year and won recognition as the Area Territory Manager of

the Year.

XECUTIVE PROFILE

E

Swisher Hygiene 2008 2014

VP, Corporate Accounts & Marine Division (2008 2014)

Tasked with developing new Corporate Account opportunities in the U.S. & Canada while formulating a national

strategy in the hospitality, federal government, and marine industries.

Responsible for sales strategy, marketing collateral, development of operational policies/procedures, and direct

customer development.

Created a full ship cleaning and sanitation chemical program, along with a service, logistics, and training

program for the cruise line industry.

PETER J. BERRIO

Phone: 651-***-**** Email: acga1q@r.postjobfree.com

Address: 16718 Innsbrook Drive, Lakeville, MN 55044 www.linkedin.com/in/peterberrio/

XECUTIVE PROFILE CONTINUED (PAGE 2)

E

VP, Northeast Region & Marine Division (2010 2012)

Accountable for overseeing 16 markets stretching from The Dakotas to DC, up to Maine and Ontario, Canada

while holding full P&L accountability for a $48M organization comprised of a 120 people.

Trains and supervises 18 Area/General/Plant/Sales Managers, as well as manages current Cruise Line operations

and continues to develop the industry for growth.

Formulates/executes product line go-to-market strategies and drives performance of key business metrics in the

areas of customer retention, revenue growth, profitability, and efficiency.

Provides support to the company’s aggressive M&A initiatives with the region

Covalence Specialty Materials Corp. 2007

National Sales Director, Institutional

Created a new sales process to include customer profiling, broker/rep management, key reports, and pipeline.

Hired, managed, and trained a sales force which consisted of 10 Regional Managers and a broker network of 110

with annual sales of $250M.

Restructured the National/Strategic Account team and their overall function while developing sales and expense

budgets for each individual, not previously in place.

Managed pricing based on market conditions and resin costs to maintain contribution margin goals.

Ecolab Incorporated 1990 2006

VP of Sales, GCS Services Incorporated (2004 2006)

Directed sales activities for GCS Services, Ecolab’s equipment care division, comprised of a team of 9 direct

reports and 22 other employees.

Devised and implemented a comprehensive sales plan to maximize the growth potential of service and direct

parts programs.

Created and enforced new policies, procedures, and prospecting techniques for sales professionals along with

new pricing programs, proposals, and contracts for customers.

Director, Global Cruise (2002 2004)

Oversaw the business unit, including 28 direct reports, with a focus on delivering products and services to the

cruise industry globally.

Established the business plan and directed the sales and service team to effectively execute the strategies and

tactics of the plan.

Developed and enforced policies, procedures, and objectives for marketing and selling products and services to

the industry.

Introduced executive merchandising to corporate contacts and industry-specific marketing materials and tools.

Interacted with other corporate business units and 21 bonded warehouses worldwide to service cruise ships at any

port.

Served as an associate member of the International Council of Cruise Lines for political lobbying in the industry.

Directed the creation of products and services, pricing programs, marketing budgets, and sales objectives.

PETER J. BERRIO

Phone: 651-***-**** Email: acga1q@r.postjobfree.com

Address: 16718 Innsbrook Drive, Lakeville, MN 55044 www.linkedin.com/in/peterberrio/

XECUTIVE PROFILE CONTINUED (PAGE 3)

E

Ecolab Incorporated (cont.) 1990 2006

Assistant VP, Corporate Accounts (2000 2002)

Cultivated and nurtured relationships with new corporate customers and secured renewal contracts with existing

customers in a four-state region.

Created and delivered sales presentations focused on individual client needs to grow sales with new and

established accounts.

Collected, analyzed, and compiled information on all national accounts in the region to create a high-impact

business growth plan.

Partnered with market managers, branch managers, and field sales staff to develop strategies for specific account

penetration and to drive customer corporate message to local and national facilities.

District Manager (1998 2000)

Led the company in field sales diversity training and increased sales staff knowledge, abilities, and achievements.

Planned, organized, and implemented sales programs for the district while coordinating budgets, forecasts, and

reports in accordance with area direction and objectives.

Trained, developed, and mentored territory managers, route managers, and service managers district-wide.

Managed a team of 14 direct reports and oversaw key account management.

Area Account Executive (1996 1998)

Identified prospective customers, scheduled sales calls, and compiled information on competitive products and

services.

Promoted and sold products and services through direct customer contacts in the central and northern Florida

markets.

Territory Manager (1990 1996)

Additional Work Experience includes Airlines, Travel Agent, Cruise Ship onboard Management positions &

Hotel Management positions.

DUCATION & TRAINING

E

Technical Diploma - Rooms Division Management, American Hotel & Motel Association

Technical Diploma - Travel Industry, The Boyd School

ICENSES

L

Private Pilot - 3rd Class

MN Accident, Health & Life Insurance Licenses

Contact this candidate