UTTAM KUMAR PRAMANIK

Contact No= +918*********, Home= +919*********

Email:

acg9sf@r.postjobfree.com

CAREER SUMMARY

A result orientated Market Research Associate with experience of

conducting, analyzing and interpreting customers, competitors and products

across the marketing spectrum on customer segmentations and product

categories. Passionate about providing quality, cutting edge research and

have an understanding of the complex profile of consumers and how business

can tap directly into their living, habits, aspirations and attitudes

through creativity, compassion, collaboration and curiosity.

CORE COMPETENCIES

Product Analysis Business Continuity Planning

Keyword Research Market Analysis

Customer Data Integration Customer Analysis

Competitor Analysis Data Quality Management

B2B and/or B2C

KEY ACCOMPLISHMENTS

. Skilled in Market Research & Analysis, secondary research. Strong

understanding of sales and marketing processes.

. Process research requests effectively and efficiently, selecting and

utilizing the most relevant internal and external information sources.

. Experience in qualitative research.

. Creating and produce market research reports on specific products and

markets.

. Defining target markets and opportunities within them.

. Confidently communicate market research insights to influence business

decisions.

PROFESSIONAL EXPERIENCE

Total Experience: 2.11+ Years

Netzealous LLC (Division of Nichepro Technologies)

Bangalore, India

Research Associate

January 2012 - Present

Key Responsibilities:

Market Research Responsibilities:

1. Gather data of competitors and analyze their cost generation

scaling strategy, sales, and methods of marketing and

distribution.

2. Strong knowledge of using the information resources such as

search engines websites, surveys, industry associations,

academic journals, publications etc.

3. Designing or assisting in the development of questionnaires and

moderator guides to ensure the necessary data captured.

4. Strong Secondary research skills and expertise in using external

research sources, Hoovers, Factiva, Gale, Guide-star Premium,

Worldcat, Forrester, Gartner, Lexis-Nexis, BCC Research, Scibx,

OSIRIS, Mintel etc.

5. Collect and analyze data on customer demographics, preferences,

and needs, to identify potential markets and factors affecting

product demand.

Advertising Responsibilities:

1. Oversaw offsite search engine optimization including Content

marketing, Press release contribution, Blogs comments.

2. Social media marketing applications on Facebook, Linkedin,

Myspace etc.

3. Viral marketing, Paid marketing including major Directory

submission.

4. Paid campaign on Google AdWord and Facebook.

Skills:

Language: - Bengali, English and Hindi.

Technical: - MS Excel, Word, PowerPoint, Salesforce

(CRM), Google AdWord.

SUMMARY OF QUALIFICATION

Education University Year of Passing

PGDM (Pursuing) ST. Joseph College Of

Commerce 2014-2015

Bachelors of Arts University of North

Bengal 2007

Achievements:

AIMA, MAT with 82%

Year, 2010

IITTM with 86%

Year, 2010

Had got admission in Indian Institute of Tourism and Travel Management for

studying post graduate diploma in International Business in the year of

2011 - 2012.

EXTRA CURRICULAR INTEREST

. Participated and awarded for cultural program competition at

Balurghat College campus, University of North Bengal, West Bengal,

2007

. Participated in varieties of Dramatic production in West Bengal and

had been a strongly motivated participant at Balurghat Natya Mandir.

. Volunteered in "Jivan-Life Science Festival" held at Balurghat

College, University of North Bengal, West Bengal, 2005

PERSONAL DETAILS

Father's Name Mr. Godadhar Chandra Pramanik

Date of Birth October, 1986

Gender Male

Marital Status Single

Hobbies & Interests Reading Books and

Fitness.

Present address No 19,2nd Cross,

Anajanaya Nagar, BSK 3rd Stage,

Bangalore - 560085

Permanent Address Girls' College Para, North

Chalk Bhabani,

Balurghat, Dist- South Dinajpur, State-

West Bengal-733101

Nationality Indian

DECLARATION

I do hereby declare that the above - mentioned facts are true to the best

of my knowledge and belief.

Thanking you,

Date: Yours faithfully

Place: Bangalore

[Uttam Kumar Pramanik]

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