Latoya Gooding

Lithia Springs, GA *****

acg9qs@r.postjobfree.com

404-***-****

ADVANCE-LEVEL MARKETING/EVENT/TRADESHOW/ACCOUNT EXECUTIVE

“Over Ten Consecutive Years of Customer Service and Interaction in the

Marketing/Program and Event Planning Field Specializing in Trade Shows”

“As an industry partner, Latoya was always a pleasure to work with and maintained a reputation of going

above and beyond to take care of her partners. After coming on with Shepard, she continued to work

hard and took on more responsibilities that we had hired her to handle. I have watched her lead, develop

and completely turn around an entire department at Shepard with her organization and people skills.”-

Former Colleague

Journalism/Concentration in Telecommunications and Minor in Speech/ B.A.-

Georgia State University

MARKET VALUE

• 12 years customer service and customer interaction experience

• 10 years tradeshow/event coordination/planning experience

• 7 years marketing experience specializing in online marketing programs

• BA in Journalism, with concentration in telecommunications

• Proficient in Microsoft Word/ Excel, Power Point, and various databases

• Award-winner for excellent phone skills, customer care, Manager of the Quarter

• Ability to Multi-task effectively and meet deadlines

• Self Motivated and productive in an autonomous atmosphere

• Ability to work in non-structured environment

• Excellent interpersonal and organizational skills

• Experience with working with diverse groups of people

• Ability to work a flexible schedule/extensive travel

• Sufficient understanding of the analytical and technical aspects of the internet and online

tools to enable successful support implementation

Relevant Employment

Experience

RL Global/ Carriers/Truckload

Atlanta, Ga

Senior Account Executive Tradeshow Services- Current

• Develop strategy and market the company’s Tradeshow Service Offering to

generate new business relationships, increase revenue growth, and present

solutions to meet customer’s needs

• Prepare rates/quotes to prospective business partners to gain lucrative

opportunities

• Consistently track and trace freight movements for the Tradeshow Division

• Management of existing business accounts and continuously building customer

rapport

• Work with Vice President and Outside sales team to grow the Tradeshow

Transportation offering

• Manage the daily responsibilities of the Department, assist with the hiring of

qualified candidates, the ability to resolve conflict that may arise and handle all

disciplinary actions that may be necessary

Shepard Exposition Services

Atlanta, GA

August 2011- January 2014

Customer/Exhibitor Services Supervisor

• Oversee the day to day office functions and duties are processed in an efficient

and timely manner

• Assist Director in training all CSR’s

• Receive, review and sign weekly time cards-administer payroll

• Document CSR performances and communicate to Director

• Promote and maintain a positive work environment with high morale

• Develop and establish procedures and governing customer correspondence

including handling customer complaints

• Responsible for implementing and improving operational policies including online

marketing campaign and enforcing industry branding guidelines.

• Handling the promoting and marketing of all Tradeshows/events for the Quarter

• Collect, track and analyze leads/surveys generated by Tradeshows for the

Atlanta Branch

• Manage the budget for in-house labor, supplies and forecasting future needs

• Coordinate Exhibit House accounts and manage the details regarding each

contract

• Negotiate with preferred vendors for tradeshow services, travel, hotel services,

etc..

CORT Tradeshow and Event Furnishings

Atlanta, GA

April 2007- August 2011

Senior Tradeshow Coordinator

• Coordinate all correspondence for tradeshows and events that are assigned

• Answer phones, receive faxes, handle all administrative tasks in relation to

tradeshows and events

• Make business contacts to help aide in growing the business

• Coordinate itineraries and make travel arrangements when necessary

• Assist Operations Manager with administrative duties

LIGHTFAIR International Trade Show and Conference/ AMC Inc.

Atlanta, GA

August 2005- November 2006

Conference/Marketing/Event Coordinator

• Coordinated Promotion/Marketing for the Call for Speakers and New Product

Showcase including creating databases, managing and handling logistics and

correspondence for each event

• Assist/managed the conference program and speaker needs including managing

contracts, rejection letters, contact lists, conference overview, A/V requirements,

on-site support, payment processing

• Coordinated all speaker/course handouts-documentation, printing, production

and folder preparation on-site

• Worked with manager to handle all on-site logistics including Press Room,

Conference/Speaker Room and assists in managing special events and

sponsorship logistics

• Updated and edited documents, collated kits, made copies and created labels

• Answered telephone lines, faxes, email and mail and responded to callers as

directed

• Coordinated itineraries and made travel arrangements for staff, speakers and

committee members

References available upon request

Contact this candidate