CORI KALLENBACH

***** ******* ****** ****** *******, Kan. 66012 913-***-**** acg9b1@r.postjobfree.com

LinkedIn Profile: www.linkedin.com/in/corikallenbach

Summary

• Communications executive and journalist with 20+ years of experience in agency and corporate settings

• Industries: Fashion, animal health, technology, retail, packaged goods, direct sales, financial services,

non-profit

• Fortune 500 brands to innovative start-up companies

• Media relations, social media, advertising, brand positioning and strategy, partnerships/alliances,

entertainment marketing, blogger relations, content marketing, M&A, crisis communications, creative

direction

• Product launches, consumer education programs, cause-related marketing initiatives, trade support

• Managing and leading cross-functional teams

Experience

Integrated Marketing Communications Consultant

(August 2014 to Present)

Independent marketing communications consultant offering services such as brand positioning, cause-related

marketing, media relations, writing, training, strategy, planning and counsel.

Communications Highlights:

• Provide strategy and media relations support for cause-related marketing partnership with leading animal

health company.

Silpada Designs, Inc. Lenexa, Kan.

Director of Communications (June 2006 to August 2014)

Provided executive leadership and management of Silpada’s global public relations, social media, advertising,

strategic partnerships, brand messaging and communications efforts for the jewelry direct sales company.

Communications Highlights:

• Established the first communications team for Silpada after 10 years in business that has grown to a

talented and accomplished team of 10+ members.

• Negotiated a two-year strategic partnership with Redbook magazine with direct results of more than 6,500

leads and $6.4MM in retail sales.

• Established Silpada’s social media presence from inception and developed it into a $1MM incremental

revenue stream.

• Member of the executive team responsible for leading global internal and external communications strategy

and execution, including the 2010 Avon acquisition and 2013 Silpada Co-Founder reacquisition.

• Generated 984 million media impressions and maintained a CPM of $0.04 in 2013 while reducing expenses

and spending only 33 percent of the 2013 approved budget.

• Developed messaging, scripting and executive briefings for C-level executives.

• Led brand positioning and content marketing strategy for all global print and digital communications.

Fleishman-Hillard Kansas City, Mo.

Managing Supervisor (October 2005 to June 2006)

Account Supervisor (July 2000 to March 2004)

Developed and implemented marketing communications plans for the world’s largest communications agency.

Served as media relations strategist. Cori’s diverse portfolio of clients included Hallmark Cards, Silpada Designs,

H&R Block, The Iams Company, Bayer Corporation, Catholic Charities, Workforce Network of Kansas, Wyandotte

County Tourism District, Greater Kansas City Community Foundation, AMC Theatres, and the Negro Leagues

Baseball Museum.

Communications Highlights:

• Secured and managed a reception in the U.S. Capitol and a tree-planting ceremony on the U.S. Capitol

Grounds for The National Arbor Day Foundation. Her work was honored with one national and two

regional public relations awards.

• Participated on the Wyandotte County Tourism District team that generated more than 10.9 million media

impressions in a two-week period with headlines appearing in major regional publications, including 11

front-page and section-front articles and an Associated Press story.

• Served as media relations strategist on the Hallmark account team working on product launches, consumer

education/awareness, branding and cause-related marketing campaigns.

• Secured a national segment on “Fox & Friends” by transforming the plaza outside of the NYC studio into

an agility course to highlight the AKC/Eukanuba National Championship for the Iams Company.

• Successfully drove new business initiatives and participated on teams that delivered multiple six-figure

accounts to the agency.

Trozzolo Communications Group Kansas City, Mo.

Account Supervisor (March 2004 to October 2005)

Developed and implemented marketing communications plans for the publishing, advertising and public relations

agency. Cori’s diverse portfolio of clients included Tiffany & Co., Reece & Nichols, the Residences of

Kirkwood/DST Realty, Kansas Speedway, Network Integration Services, CBIZ, Alex’s Lemonade Stand, Ewing

Marion Kauffman Foundation and the Juvenile Diabetes Research Foundation.

Communications Highlights:

• Managed and executed an integrated corporate image campaign for Reece & Nichols that involved

branding, media relations and advertising. Campaign efforts resulted in a 236 percent increase in website

traffic, 12.6 million media impressions, including a story in The Wall Street Journal. Sales results listed

volume up by $28MM for 2005, a company record. The company boasted a record number of listings and

record closings during our engagement.

• Led and executed a strategic plan that included an aggressive media relations campaign and a Breakfast at

Tiffany’s event to support the Elsa Peretti Collection product launch for Tiffany & Co.

• Managed the grand opening of the Segway Experience of Kansas City, Mo. resulting in 1.1 million print

and online impressions.

The Manhattan Mercury Manhattan, Kan.

Police Reporter and Fitness and Recreation Editor (December 1997 to July 2000)

Covered police and court activity in Riley and Pottawatomie counties. Generated story ideas on a daily basis.

Selected news materials and managed the design of the local religion and fitness and recreation pages.

The Kansas City Star Kansas City, Mo.

City Government Reporter (January 1997 to December 1997)

Covered city/government and business issues in Olathe, Kan., a suburb of Johnson County with a population of

about 89,000. Wrote an average of six stories per week.

Kansas State Collegian Manhattan, Kan.

City Government Editor, Copy Editor and Reporter (August 1995 to December 1996)

While attending Kansas State University, worked in various writing, editing and design posts for the Kansas State

Collegian, one of the nation’s most honored daily collegiate newspapers.

Education

Kansas State University Manhattan, Kan.

Bachelor of Science degrees in public relations and print journalism in December 1996.

Awards

• 2005 Greater Kansas City Public Relations Society of America PRISM Award Winner (Reece & Nichols –

Where Sold Means More local or regional marketing campaign)

• 2004 Greater Kansas City Public Relations Society of America Best in Show Award Winner (Hallmark

Writers and Artists on Tour Events)

• 2003 Greater Kansas City Public Relations Society of America PRISM Award Winner in the category of

special programs and local/regional marketing campaign (Hallmark Writers on Tour)

• Recipient of Fleishman-Hillard’s annual “Results Make Us Grow” Award in 2003, as voted on by

colleagues

• The Best of NAMA 2001 Region 2 Merit Award Single Day event (National Arbor Day Foundation – Vote

for America’s National Tree)

• 2001 Greater Kansas City Public Relations Society of America PRISM Award Winner (National Arbor Day

Foundation – Vote for America’s National Tree)

• First Place Winner in the category of in-depth writing in the 1999 Kansas Press Association contest.

References

Professional references available upon request

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