INNOVATION INSPIRATION DRIVE

RYAN M.RANIOWSKI

COMMUNICATIONS DIGITAL MEDIA MARKETING BUSINESS DEVELOPMENT

TECHNICALLY ASTUTE and CLIENT-SAVVY MARKETING PROFESSIONAL

Entrepreneurial and innovative marketing manager with 12+ years’

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experience in marketing, sales, media and communications. Recognized for

harmonizing technical skill with artistic flair, creating innovative and high-

impact customer solutions for GLOBAL FLAGSHIP BRANDS.

Credited for IMPROVING PROFITABILITY BY DRIVING REVENUES while reducing

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operating costs and delivering exemplary value to national and global

clients. Process-focused manager developing powerful communications

materials that inform, engage, support change and inspire.

Recognized for OUTSTANDING INTERPERSONAL AND COMMUNICATION SKILLS and

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collaborating favourably with C-level contacts, interdepartmental teams,

and external clients, while CONSISTENTLY EXCEEDING CORPORATE PERFORMANCE

STANDARDS.

“Ryan is good at negotiating conflict between others. He will optimistically interact with people in an assured, diplomatic and poised manner. He has

the ability to look at the whole problem and focus on the real impact of his decisions and actions. He is both a good talker and a good listener. He is

good at giving verbal and nonverbal feedback that serves to encourage people to be open, to trust him and to see him as receptive and helpful.”

D.I.S.C. Management Profile

C RITICAL COMPETENCIES

Digital Media/Communications Advertising Design/Strategy Sales/ Marketing Expertise

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Content/Data Management Human Resources/Leadership Client Story/Architecture

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• P&L Accountability/Cost Containment • Business Development/Strategy • Project Management/Leadership

• Direct Response Marketing • Conflict Management/Negotiation • Change Management/Transition

• Statistical Analysis/Market Research • Systems/Technology Expert • Brand Development/Management

C AREER CHRONOLOGY and EXPERIENCE

B U SIN E S S D EV . & C OM M UN IC A ST I ON S M AN AG ER ENTREPRENEURS' FORUM, HALIFAX, NS 2014-2015

Non-Profit business development organization providing consultation sessions for start-up companies across Atlantic Canada.

Reporting to the Chief Executive Officer, managed business development and communications, including strategic development,

management and execution of communication strategies. Served as the senior communications advisor and approved business

initiatives and key tactics.

• Sponsorship prospecting, and funding relationship cultivation, to ensure that new business development efforts are efficient,

effective and of the highest possible quality.

• Development and strategy of communication plan, proposal planning, writing press releases, preparation of statistical reports,

and fostering major donor cultivation.

• Coordinating marketing and promotional activities, functions, trade shows, and networking events.

• Maintain statistics, and provide reports and information activities used for reporting to the Board of Directors as well as

reporting funding requests for government partners.

S AL E S & M A R K E T IN G M AN AG E R AMPLIFY MEDIA, HALIFAX, NS 2013-2014

Privately held web development company producing web solutions for clients across Atlantic Canada, such as Medavie, Taylor

Flooring, ARMCO, EXIT Realty, and The Maritime Energy Association.

Reporting to the CEO, managed business development initiatives, including strategic development, management and execution of

sales and marketing strategies. Served as the senior client contact on accounts and approved marketing plans and key tactics.

• Developed innovative sales and marketing tactics to use on various platforms to generate leads and gain new clients.

• Set communications objectives, and key day-to-day implementation contact for clients and the internal team.

• Generated leads by combining stellar customer service and marketing experience, sustaining opportunities for ongoing

business, resulting in happy loyal customers who continue to use and refer the services offered by Amplify Media.

Halifax, NS Canada • 902-***-**** • acg93l@r.postjobfree.com • ca.linkedin.com/in/ryanraniowski/

P R O DU CT I ON M AN AG E R WINSTORM, HALIFAX, NS 2008-2013

Privately held digital marketing company producing integrated sales and marketing tools for clients across the globe, such as Colgate-

Palmolive, Delta Hotels & Resorts, Carnival Cruise Lines, and Fairmont Hotels and Resorts.

Reporting to the President & CEO, promoted to lead the pre-production and production (control and monitoring) of projects,

including the creative development of content, multi-media, intranet and internet websites and graphic design in support of client

marketing plans. Supervised technical and human resources, including programmers, designers, account managers and sourced

third-party media supplier resources with P&L accountability, including sales and operating expenses.

• Drove profit margin 15% to 25% by negotiating flat rates and negotiating deals with suppliers for recurring services.

• Spearheaded multiple cross-Canada film shoots of high-end hotel chains and marketing collateral covering the entire

corporation with project budgets of $250k+.

• Supported roll-out of company software updates from 1.0 to 4.0 by providing knowledge on content management and

architecture, user experience, interface design and testing.

• Led new business development and initiated pilot projects, including end-to-end corporate analysis of identity, brand, social

media, creative and marketing materials.

• Brokered strategic alliances to increase market presence and brand with Atlantic Canada Opportunities Agency, Innovacorp,

Nova Scotia Business Inc., ACCA, Cruise Canada New England, and Global Matrix.

A C CO UN T EX E C UT IV E WINSTORM, HALIFAX, NS 2004-2008

Reporting to CEO and Head of Sales and Marketing, managed strategic accounts, including leading business

development initiatives, market research, pilot projects and product launches in support of the sales and marketing

strategy, ultimately resulting in improved profitability for the company and improved outcomes for local, national and

international clients.

• Introduced dozens of product development initiatives and innovative features that contributed an increase in revenue for

WINstorm and its clients

• Mitigated tech-support calls by 50% through expert management of client relationships, product knowledge and consistent

issue resolution.

• Created hundreds of sales and marketing presentations designed to manage the brand and drive sales for flagship clients

around the globe.

AUDIO-VIDEO PRODUCER WINSTORM, HALIFAX, NS 2002-2004

Reporting to the Creative Director and Production Manager, lead the pre and post production of corporate marketing

videos, including the development of multi-media presentations in support of client marketing plans. Acting field

producer, supplier and human resources supervisor, including video production assistants, audio technicians,

animators, editors, and audio-visual equipment suppliers.

• Conducted filming of formal interviews with company presidents, CEOs, managing staff, suppliers, tourism operators, business

professionals and owners.

• Managed the pre/post production of hundreds of corporate marketing videos, collaborated with storytelling and scripts,

recruited and negotiated with media suppliers, oversaw the internal review process and client sign-off.

• Successfully organized, edited and final packaged thousands of hours of video through on-location filming in 3 countries and 13

provinces.

E DUCATION, TRAINI NG and PROFESSIONAL ASSOCIATIONS

Digital Media and Design - Mackenzie College, Moncton, NB 2000

Advanced Production Processes - NBCC, Moncton, NB 2001

The Canadian Alternative Arts Collective 2014

T ECHNOLOGY a nd TOOLS

Adobe Creative Cloud/Suite Intermediate - Advanced

Photoshop/InDesign/Illustrator. Graphic design, branding, graphic layout, interface design, style guides, file

exporting/optimization, posters, logos, and branding books.

Web Management Beginner

Flash, PHP, CSS, MySQL, HTML. Client set-up, code editing and modifications, file updating, editing graphics and content.

Rough editing, encoding, conversion and optimization of online video.

Halifax, NS Canada • 902-***-**** • acg93l@r.postjobfree.com • ca.linkedin.com/in/ryanraniowski/

Collaboration Advanced

Podia, Skype, Zendesk, GoToMeeting, WebEX. Meetings and presentations, project management, technical support, training,

trouble shooting and testing.

Cloud Computing Advanced

DropBox, Google Drive, Google Docs, FTP.

Social Media Intermediate

SEO, Marketing, Facebook, Twitter, Instagram, Tumblr, LinkedIn, YouTube, Email Marketing.

Office Systems/Applications Advanced

Windows, MAC, Linux. Installation/updating/testing/removal of several types of hardware/software and office peripherals.

Microsoft Office Advanced

Large corporate sales & marketing presentations, storyboards, style guides, tradeshow event and training documents,

advanced styles, long documents, large content merges, proposals, budgets and contracts.

E NDORSEMENTS

“Ryan is best known for passion, energy and technology savviness. Ryan 's passion was clearly visible when engaging in high-

profile client work . He brought a lot of energy to creative discussions, client meetings, and to the general atmosphere. Ryan

understands the IT industry, having worked in a tech company for 10 years, successfully adapting to the ever-changing business

landscape.”

Blair Young - Product Architect / Senior Software Engineer, WINstorm

“Ryan is known for his stamina and when he puts his mind to something he is ALL in, meaning he gives his whole self to that

project. He is determined to do it the right way the first time. No matter how much extra time, effort and attention he must

spend, he perseveres until he is proud of the end result.

Ryan is approachable and has a very welcoming, very professional personality with confidence that is engaging. He is good-

natured and obliging, he definitely puts himself out there in a very honest way, which makes him easy to talk to and

approachable.

Ryan is intuitive has an extreme wealth of knowledge, he is constantly making connections. He is very perceptive and can see

things others cannot. Ryan is very focused, and uses his resources to manage his time wisely. He is organized which allows him

to be very efficient and stay on top of tasks.”

Rebecca Ross - Trust Administrator, ScotiaTrust

“Ryan is personable and has the ability to make others feel comfortable in his presence with his kind nature, interest in others,

and great sense of humor. Ryan puts people at ease in his presence, allowing trusting relationships to be easily built. Ryan

develops friendships, professional connections and long lasting relationships with ease.

Ryan is professional and has a strong work ethic. This has been seen in his past long-standing career. Ryan easily developed

strong professional connections with each client and business he worked with. Ryan easily conducts all business in a

professional and mature manner. Ryan is a very dedicated individual, always striving to do his best work with and for everyone.

Ryan is without a doubt energetic. He is motivated to work hard with his high energy levels. Ryan is always dedicated to any

task he is faced with, and does not give up. His high energy level keeps him driven to complete any task at hand.”

Shalyn Murphy - Government of Nova Scotia

“Ryan is best known for being artistic, energetic, anticipatory and strategic. Ryan makes the most of his available time to prep

for upcoming projects and always anticipating “what’s next". Ryan has a high level of energy and always seems to look at things

in a positive and strategic manner. Ryan aligns his work in a way to benefit both the customer and the organization.”

Wanda Wilson - Executive Assistant - CEO of Port of Halifax

“Ryan is passionate and when he shows interest in something, he becomes an expert in the subject. For example, Ryan

appreciates art and music and has spent many hours creating both and learning about both in order to improve on his own

proficiency. Ryan's commitment to his relationships with his friends and family is one of his greatest qualities. He's someone

who always wants to make the lives of the people around him better. Knowing how committed he is also makes it easy to rely on

him whenever you need any help.

Ryan operates with a high degree of integrity and is someone you can rely on to be honest with you when you need to hear the

truth. He never sugar coats the truth when I need to hear it, and for that I truly trust and value his opinion.”

Tiffany Sparks - New Business and Contracting Manager - Financial Horizons Atlantic, Halifax

Halifax, NS Canada • 902-***-**** • acg93l@r.postjobfree.com • ca.linkedin.com/in/ryanraniowski/

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