Robert C. Haley

***** *** **** **., ********** Hills, MI 48331 Cell: 248-***-**** acg88q@r.postjobfree.com

Vice President, General Manager & Board member of Toray Resin Company, responsible for Sales, Marketing,

Technical Development, Customer Service, Logistics and Purchasing.

• General Management of $116+ Million business with total responsibility for P&L

• Obtained Automotive OEM Materials & Part Approvals

• Developed and implemented Short & Long range business strategies

• Aligned Sales, Supply Chain & Technical Dept. to achieve corporate strategies and Profitable Growth

• Consistently achieved double digit profitable growth

• Implemented dramatic cost and inventory reduction programs

• Negotiated contract/price/supply agreements and developed alternative sourcing to reduce costs

• Broad international marketing experience & travel including 3 year technical marketing assignment in Japan

• Launched Toray’s Carbon Fiber Components business in North America and obtained largest global project

• Effective team leader and builder of customer relationships

• Achieved record degree of customer satisfaction and preferred supplier status

• Clear communicator and team builder that uses a collaborative style to build consensus and understanding to

stimulate growth and improve profit.

Experience

Toray Resin Company – 3/1999 to 6/2014

Toray Resin Co. is the North American Division of Toray’s Engineering Resins Group (Nylon, PBT, PET, PPS, PLA

Bio-plastics, ABS, PC/ABS, PC/PBT, LCP, PAI, Carbon Fiber Composite Parts (Drive shaft, Hood, Fender, etc.), polymeric micro-powders) 70% Automotive – Interior/Exterior/Under-hood and other applications

Vice President, General Manager of Sales, & Marketing/Purchasing/Customer Service/Logistics

Current Sales $116 million (2014 estimated).

• Profitably grew the business from $8 million (in 1999) to over $111 million in 2013.

• Manage all aspects of the business and is responsible for P&L.

• Obtained OEM Automotive Approvals for Toray materials & Parts (drive shaft, hood, fender, spoiler, etc.)

• Wrote and implemented Strategic Plans for growing the North American and Mexico markets

• Negotiated all contracts and major customer pricing/price increases.

• Improved profit by growing value added business and successfully implementing price increases.

• Reduced costs by over 8% annually through supplier negotiations/substitutions.

• Directed Technical Dept. (4 engineers) and prioritized material and application development programs.

• Responsible for Toray’s Automotive Carbon Fiber parts and ETPs business in North America.

Director of Sales & Marketing & Purchasing - 9/2001 to 6/2007-

• Lead team to purchase compounding facility (completed in 2002).

• Annual Sales: $22 million in 2001.

• Challenged to: Design and implement an aggressive growth strategy. Assemble and lead an expanded Sales

& Marketing Department, 6 Sales and Marketing direct reports.

• Coordinate Global Business Targets with Toray Industries, Japan, EU & China.

• Maintain Key Account sales relationships.

• Develop new automotive customers through market development strategy.

• Lead the Purchasing Dept to annual cost reduction goals via collaborative supplier development and

diversification. Responsible to total supply chain management.

Sales & Marketing Manager & Purchasing - 3/1999 – 9/2001–

• Recruited to build new sales organization for Toray as they separated from Solutia.

• Annual Sales $8 million in 1999.

• Manage 3 sales account managers and 1 marketing representative.

Robert C. Haley

• Develop and maintain sales at key automotive tier 1 and tier 2 accounts (80%) and non-automotive accounts

(20%). Wrote implemented sales development and marketing plans to achieve growth.

• Maintained sales responsibilities of company’s largest accounts.

• Prioritized customer resources by analyzing trends in vehicle sales, applications and materials in automotive

market research and development.

• Responsible for procurement of polymers (PBT, Nylon).

• Negotiated price contracts of major raw materials suppliers such as SABIC, BASF, Honeywell, Solutia and

NEG.,

Thermofil Inc. - 7/93 to 3/1999

Thermofil (now part of Asahi Kasei) a leading manufacturer of compounded virgin and recycled polypropylene,

nylon and polyester products. They were a leader in developing recycled polypropylene & nylon compounds

especially in regards to chemically coupled glass reinforced grades.

Sales Manager - 12/1996 to 3/1999 – Managed 4 direct field Sales Account Managers with sales of over $45 million.

Grew sales by 26%. Responsible for several of Thermofil’s largest accounts, including all Japanese Transplant

accounts and sold all product lines which included virgin and recycled glass and mineral reinforced polypropylene,

glass and mineral reinforced nylons 6 and 66, PBT compounds and alloys. Maintained active relationships with key

customers. Developed and managed the Thermofil Target Account Program.

Polypropylene Product Manager - 1/96 to 12/1996 - Responsible for the profit and loss of the virgin & recycled

polypropylene product lines (> $60MM in annual sales), as well as the focus on continuing growth of profitable new

business in recycled compounded polypropylene. Duties included developing a marketing strategy and marketing

plan, analyzing market conditions and administrating the target account program, as well as targeting growth markets

and applications, assess competition, and keeping ahead of market trends in materials and applications developments.

Responsible for setting pricing, negotiating contracts, consignment and floor stocking agreements. Instructed the sales

team on how to penetrate accounts and develop new applications for recycled products. Managed one Ph.D.

researcher, prioritizes all polypropylene R&D and Tech. Service assignments. Recommends materials that satisfy the

customer’s needs, at the same time meeting product profitability goals.

Marketing Manager - 7/93 to 1/96 - Set prices for all products. Responsible for writing the marketing plan.

Analyzed market trends. Perform in depth assessment of competitive virgin & recycled polypropylene products. The

information was used to re-engineer the company’s product focus from a compounder of all products, down to three

main product groups: Virgin PP, Recycled PP and Recycled Nylon. Participated on team to refine the company’s cost

model, therefore understands all aspects of how companies determine costs and has used this information to choose

business based on profitability.

Celanese/TICONA - 6/85 to 7/93

Sr. Account Manager - Managed sales and market development activities at major Japanese automotive

manufacturers and suppliers. Accounts included: Toyota, Nissan, Honda, Nippondenso, Tokai Rika, Hi-Lex, etc.

Coordinated automotive sales and application development activities between HCC, Polyplastics Co. (Japan) and

Hoechst AG (Germany). Routinely traveled to Japan for customer and corporate meetings.

Market Development Engineer - Lived in Japan for three years working at Polyplastics Co., a joint venture co.

between HCC and Daicel Chemical Ind. Responsibilities included market development of HCC materials and

technologies at all Japanese automotive companies, as well as several select Japanese electronics manufacturers.

Emphasis was on capturing transplant business in Japan before it moved to the U.S. The effect was that HCC became

the preferred supplier for acetal, and had a larger than normal share of the automotive market in polyesters (PBT, PET,

Elastomers, Alloys), nylon, LCP and PPS at the transplants.

Applications Development Engineer, Electrical/Electronics Group -

Responsibilities included developing new applications and providing technical support to customers in the E/E

industry for all HCC engineering thermoplastics. Customers included AMP, Augat, Texas Instruments, Burndy, etc. for

all of Celanese Corp.’s engineering resins.

Technical Service / Applications Engineer Vectra Business Unit

Robert C. Haley

Developed applications for the newly developed liquid crystal polymer. Provided technical support for current as well

as potential customers using LCPs, this included performing mold trials, critiquing mold and part designs and making

material selections, also conducted basic as well as practical research on processes, material handling, post molding

and other uses for LCPs. This included optimizing process conditions, writing molding guides, recommending regrind

machinery and set-up, adhesion studies, chemical resistance studies and others.

Education

Bachelor of Science in Plastics Engineering, University of Massachusetts at Lowell,

Toray Executive Management & Senior Management Training courses

Boston University - Science of Selling Seminars

General Motors Institute - Automotive Systems Seminars

Michigan State, School of Business - Strategic Planning for the Mid-Size Company

University of Michigan Business School – Effective Sales Management

Awards

2012 Toray Industries President’s Award for Growth of Sales and Record Profit

2010 Toray Industries President’s Award for Inventory Reduction

2006 Toray Industries Director’s Award for Sales Development of Nano-Alloy

2003 Toray Industries President’s Award for Successful Purchase and Integration of Nippon Pigment America

(compounding facility)

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