Mackenzie Kassis

acg67g@r.postjobfree.com 916-***-**** 1526 Filbert St #11, San Francisco CA 94123

Work Experience

Citrix Event Specialist August 2014- Present

• Manage all aspects of events, tradeshows, and sponsorship opportunities associated with the Citrix SaaS products.

(GoToMeeting, GoToAssist, ShareFile, etc.)

• Collaborate with product and design teams to produce creative campaigns to increase sales by targeting attendees and enhancing

brand awareness. (Most notable tradeshows include Dreamforce and various UBM events.)

• Partner with sales analytics to track ROI and ensure leads generated are funneled through the right nurture track.

• Work with the finance department to process orders, procurement, and process invoices for payment.

• Maintain relationships with external vendors, event agencies, and associations.

• Track and maintain inventory of event materials and promotional items.

The Sage Group Marketers that Matter™ Marketing & Events Manager October 2012 – August 2014

• Managed and directed the development, logistics and behind the scenes aspects of Marketers that Matter™, a Bay Area award

sponsored by The Wall Street Journal honoring innovative Bay Area marketing executives featuring some of the Bay Area’s

leading marketing professionals including the CEO of Jamba Juice, the CEO Peet’s Coffee & Tea, the Chief Brand Officer at

Visa, and the CMOs of Williams- Sonoma, Wells Fargo, LinkedIn, Sephora, and many others.

• Worked closely with The Sage Group’s CEO to create, strategize, manage, & execute all aspects of Marketers that Matter™.

• Collaborated with offsite design team to develop a cohesive brand and maintain & update the website.

• Partnered with outside PR and Advertising firms to draft email-marketing campaigns and create ads regularly featured in The

Wall Street Journal aimed at driving sponsorships, applications & nominations.

• Designed collateral for the gala and write copy for all MTM promotional materials.

• Built, facilitated, & tracked a complex, 3-phase judging process involving over 300 individuals.

• Managed all external communication with the judges, council members, applicants, nominees, and winners.

• Coordinated with & supervised offsite event team to plan, create and execute the awards gala.

Andrew Freeman & Co. Event Coordinator - SF Chefs June 2012 – October 2012

• Coordinated programming for SF Chefs 2012’s calendar of events; this included over 60 separate events, 500 participants, 30

sponsors, and over 3000 guests.

• Confirmed and managed event details between chefs, sponsors, and third party vendors.

• Sourced and procured vendors for various events.

• Drove event attendance & awareness by supporting marketing and PR efforts.

V. Sattui Winery Hospitality Department Event Intern June 2011 – December 2011

• Directed V. Sattui’s tour tasting and picnic packages for groups of 15-200 people.

• Supervised, sold, and booked all onsite weddings, receptions, private functions & major winery events.

• Created cohesive & compelling visual and creative elements for the wineries largest galas.

Kenz Kouture Owner & Designer November 2011 – Present

• Sole proprietor of a handmade jewelry company: oversee all aspects of finance, marketing, production, and sales.

• Refer to www.kenzkouture.com for more information about the Kenz Kouture brand

Education

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California Polytechnic State University, San Luis Obispo September 2007 – December 2011

• Bachelor of Science in Recreation, Parks, and Tourism Administration, with an emphasis in Special Events

• Minor in Nutrition and Culinary Science and Food Service Management

Rho Phi Lambda Honor Society, academic professional fraternity for RPTA majors

Semester at Sea, Cross-cultural learning experience in Spain, Italy, Croatia, Greece, Turkey, Egypt and Morocco

Skills

Technical skills: Microsoft Office Suite (PowerPoint, Excel, Outlook); Adobe Creative Suite (Photoshop, InDesign, Illustrator);

Salesforce; Podio; Meeting Matrix; Familiar with email automation systems.

Community & Awards

San Francisco Beautiful Philanthropic Organization Committee Member 2013 – Present

Alpha Omicron Pi Fraternity Alumni Association Member 2011- Present

Alpha Omicron Pi Fraternity Vice President, Chapter Development & Member September 2007 – December 2011

Presidential Community Service Award 2003, 2007, 2010

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