Michael C. Lyons

**** ********* ****** *** *****, IL 60451 815-***-**** acg5rj@r.postjobfree.com

Professional Summary

Experienced owner and professional with more than 18 years of experience emphasizing sales,

marketing, and business development in the commercial and residential fitness equipment sales

and repair industry. Skilled and knowledgeable with facets of purchasing, warehousing, service and

distribution.

Highly customer-centric with excellent relationship building skills as evidenced by achievement in

building 6-figure annual sales and more than 2500 new customer accounts in past 12 years, primarily

through referrals. Strong sales and marketing skills to build new business and cultivate existing

customer relationships. Self-confident, organized, and motivated. Bring creativity and an entrepreneurial

spirit to all business endeavors.

Sales & Business Development Qualifications

- New Business Development - Customer Relations & Service - Cold Calling & Prospecting

- Word-of-Mouth Marketing - Competitive & Market Analysis - Sales Presentations

- Trade Show Marketing - Sales & Pricing Strategies - Lead Generation

Skills Summary

PNL Analysis CMS Management Streamlining of Technology,

Sales and Marketing Research and Development Systems and Processes

Budget Planning & Cost Advertising and Warehouse and Inventory

Control Marketing Control

Develop/Implement Implementation Implement

Corporate Policy Staff Supervision Remanufacturing

Professional Experience and Highlights

Business Growth: Developed and built business from start up to generate multiple six-figure sales

establishing over 2500 residential and commercial customers..

Sales Increase: : Increased sales year after year by leveraging referable accounts to build credibility,

implementing new sales tools, products and options.

Sales and Marketing Presentations: Created marketing presentations and demo products for

multiple annual exhibitions at regional industry trade shows. Developed highly effective sales

approaches that emphasize personal service, customer education and relationship building.

Customer Loyalty: Produce over 90% of year to year growth and repeat customer loyalty with less

than 3% marketing budget.

Staff Supervision: Hired, Supervised and Trained sales, service, accounting, manufacturing,

warehousing and customer service.

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Michael C.Lyons

Employment History

PROFESSIONAL FITNESS CONCEPTS – Joliet, IL

President 2002 to Current

BUSY BODY. – Dallas, TX

Territory Sales Manager 2000 to 2002

District Sales Manager 1998 to 2000

Retail Sales Manager 1995 to 1998

JC CARPETRY – Palos Heights, IL

Carpenter, 1989 to 1995

Education

UNIVERSITY OF ILLINOIS AT CHICAGO – Chicago, IL

Bachelor of Science, Pre Med/Exercise Physiology 1996

3117 Blandford Avenue New Lenox, IL 60451 815-***-**** acg5rj@r.postjobfree.com

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