LAYNE SKOYEN

**** ******* **** *****

Hastings, MN 55033

Phone: 651-***-**** / cell: 612-***-**** ( E-mail: acg5r7@r.postjobfree.com

Summary of Qualifications

Dedicated, persistent and responsive Sales & Marketing professional with a

proven track record of success. Versatile and enthusiastic team player that

possesses a strong work ethic & sells with integrity. Deals effectively

with people on all levels. Professional individual that prides himself on

providing excellent customer service.

Employment History

November 2013 - Group Show Manager - Cygnus Business Media

Present

Manages annual sales budget of $2 million for EMS World

Expo retaining position as #1 event in the company.

Responsibilities include all facets of show management for

trade shows & conferences in the Emergency Medical Services

Industry; operations, sales, marketing, forecasting,

expense tracking, production etc...

Sept 2003 - Director of Sales - Vertical Xchange

October 2013

Company's #1 sales person exceeding annual goal on a

consistent basis with $750,000 in sales. Responsibilities

include sales of meeting packages via the phone and face to

face to suppliers for our Agriculture events;

GreenhouseXchange, VegetableXchange, DairyXchange and

TreeFruitXchange. The typical prospect is a Director of

Sales and Marketing. In this role I am responsible for

producing the event on site with our production team.

Previous position was Event Director for our Food and

Beverage events with annual team sales of $1.4 million.

Coordinated strategic meetings between senior level R & D,

Operations & Engineering executives in the Food & Beverage

Industry with suppliers that can provide solutions to their

initiatives.

Additional responsibilities include manage all areas of

production, recruit processors (senior level buyers) from

Food & Beverage companies. Sell meeting packages to

Ingredient, Equipment & Services Suppliers.

1986-2003 Show Director - Cygnus Expositions

Top sales person generating over $2 million in annual

sales revenue & managed sales teams of 5 to 15 account

executives.

Aggressively sold and marketed exhibit space for

multiple high tech industry trade shows (Strictly

Business Technology Expo) in Minneapolis & Houston.

Clients sold to include IBM, Hewlett Packard, Microsoft,

Novell, Intel, Apple, Dell, Oracle, Sun & Gateway.

Other responsibilities included selling sponsorships &

managing the production & marketing of all events.

1984-1986 Insurance Agent - Bankers Life and Casualty

Sold life and health insurance packages to prospective

clients.

1984-1985 Advertising Sales Representative - Star Tribune

Developed new Telemarketing department at company.

Sold Advertising space in special sections of the

newspaper.

EDUCATION Trans American School of Broadcasting - Wausau,

Wisconsin

Obtained FCC License - Broadcasting/Communications

OTHER Director of the Hastings Spiral Basketball Tournaments

for both boys and girls. Successfully managed the Boys

& Girls Tournaments since 2008 and host over 200 teams

annually. Responsibilities include both pre-tournament

preparation and communication and on-site production.

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