JOSEPH R. WILLIAMS

** **** ***** ****, ***** Andover, MA 01845

Home: 978-***-**** Cell: 978-***-**** acg3mw@r.postjobfree.com

LinkedIn profile at http://www.linkedin.com/pub/joseph-williams/5/620/630

Results-driven, Marketing, Strategy, Business and Market Development

Executive with exceptional record of success in growing global capital

equipment, consumables, software and service businesses at double digit

rates or starting businesses from inception. Highly motivated with

strong leadership, communication, analytical and interpersonal skills.

Passionate about translating unmet medical needs into successful

products and service brands. Proven ability to work with global cross-

functional and sales teams to maximize product/market success.

Professional Experience

Caliber Imaging and Diagnostics

Andover, MA Feb. - Oct. 2014

Late-stage, start-up and pioneer in the development of confocal

microscopy and information management technologies for healthcare

applications and therapeutic research.

Vice President, Global Marketing

Led the creation and execution of global strategies, sales and market

activities focused on the launch and adoption of advanced in-vivo and

in-vitro imaging technologies. Chief strategy and marketing leader.

. Identified therapeutic and research applications which will result

in positive cash flow in 18-24 months

. Developed and implemented the first comprehensive strategic plan in

the 20-year history of the company, establishing alignment and

cohesive focus across the organization

. Established a compelling brand identity for the core diagnostic

medical applications

. Instrumental in the creation and solicitation of all investment

bank messaging; accelerated the process from 2 years to 4 months

. Developed and deployed clinical and promotional approaches to

managed care markets

Axsun Technologies / Volcano Corporation

Billerica, MA 2012-2014

World leader in the development of advanced imaging/photonics

technologies including Optical Coherence Tomography (OCT) for medical

and scientific research applications.

Director of Market Development

Created marketing and sales strategies for the application of OCT and

other advanced Biophotonics technologies. Chief divisional strategy

leader.

. Targeted niche market opportunities achieving business goals

through direct-to-market approach

. Directed and facilitated sales and marketing activities for

priority global markets

Integra LifeSciences

Burlington, MA 2008-2012

World leader in neurosurgical, orthopedic and biosurgical products.

Annual sales exceed $700M.

Senior Director of Global Marketing Neurosurgery Division

Responsible for all marketing and strategic planning activities, with

associated revenue and profit, for the $170M division. Led team of

eight focused on upstream/downstream marketing, financial growth,

pipeline planning, internal and external customer training, and

lifecycle management.

. Established cohesive strategic focus across all neurosurgical product

franchises

. Developed and executed division-wide strategic plans focused on

growth and business fundamentals

. Centralized global marketing activities to improve strategic focus

and business outcomes

. Member of the Integra Corporate Business Development team

Smith & Nephew Endoscopy

Andover, MA 2005-2008 US-based division

of UK company marketing endoscopy products to orthopedic and general

surgeons. Annual divisional sales exceed $600M.

Director of Global Marketing Orthopedics Products Division

Responsible for the global success, along with revenue and profit, for

Orthopedic Products Division. Included development and cross-

functional execution of sales, marketing, operations and R&D plans.

. Refocused the division to take a coordinated approach to global

surgery markets

. Established strategic plans and redirected activities of the

Product and Service Marketing, R&D, Operations, Training and

Finance functions to achieve double-digit growth rates

. Launched revolutionary surgical capital equipment platform with

first-year sales exceeding $150M

. Successfully supported and dramatically grew sales of primary

orthopedic products

Olympus America, Inc. Medical instruments division

Melville, NY 2003-2005

Japan-based manufacturer and marketer of capital, durable and

disposable healthcare products with sales of $2B. Product portfolio

includes advanced diagnostic and therapeutic imaging systems.

Senior Division Manager Surgical Products Division

Developed and implemented strategic redirection of $200+M US Surgical

Products Division. Led team of domestic and international marketing

directors, product managers and engineers to grow market segments.

. Created a customer-centric environment by improving services and

enhancing customer relationships

. Designed and implemented revised pricing strategy based on global

market dynamics, which contributed to an overall increase in revenue

and profit, reversing a 6-year trend of net losses

. As a member of multidivisional team, led the creation and

implementation of the most ambitious global strategic plan in the

company's history, leveraging core technological and market strengths

of all divisions

Pentax Precision Instruments Corporation

Orangeburg, NY 2002-2003 Japan-based manufacturer and marketer

of capital, durable and disposable healthcare products with sales of

$150M.

Senior Manager, Business Development & Marketing Management

Developed, planned and executed progressive business strategies to

substantially improve top and bottom line revenues for GI Endoscopy

products division

. Developed and successfully implemented aggressive business plan

that resulted in double-digit revenue growth and net profitability

. Reorganized the marketing, service, product development and

business development departments to improve productivity

Welch Allyn, Inc. Medical Products Division

Skaneateles, NY 1996-2002

US-based global manufacturer and marketer of capital, durable and

disposable healthcare products with sales of $600 million. Portfolio

included advanced diagnostic products and therapeutic imaging systems.

Market Development Manager Senior Business Manager

Directed global marketing and sales activities for Endoscopy and

Hypertension Products Business Units. Responsible for developing,

implementing and achieving all divisional financial objectives. Also

served as a principal member of the corporate business development

team.

. Successfully expanded business into Mainland China, exceeding sales

targets by over 300%

. Designed and implemented activity-based sales compensation program

that improved operating income by 50% and consistently yielded more

than $200 million of annual divisional sales

. Was one of two employees selected for sponsorship out of more than

2,000 to attend the William E. Simon School of Business

Olympus America, Inc. Medical instruments division

Melville, NY 1986-1996

Japan-based manufacturer and marketer of capital, durable and

disposable healthcare products with sales of $1.5B. Product portfolio

includes advanced diagnostic and therapeutic imaging systems.

Market Development Manager Product Development Manager

Instrumental in creating the Surgical Endoscopy Division. Directed

business, marketing and product development strategies and tactics

related to global expansion of the Surgical Endoscopy Products

division.

. Led global product development efforts through development and

execution of strategic plans through engineering and marketing teams

in Japan, Germany, UK and US

. Built and managed a global team of market and product managers

. Responsible for divisional growth from two to ten major business

segments with an increase in US revenues from $8 million to $95

million and global revenues to $200+ million

Education

University of Rochester, William E. Simon School of Business

Rochester, NY

MBA, Corporate Management, Strategy and Marketing

Long Island University

Greenvale, NY

MS, Medical Biology

St. John's University

Jamaica, NY

BS, Biology

Publications

Principles of Laparoscopic Surgery - Springer-Verlag Inc. New York,

1995.

Atlas of Reproductive Surgery and Assisted Reproductive Technology

Procedures - Martin Dunitz, Ltd., London, 2000.

S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-

Business Sales Leads for Bottom-Line Success - McGraw-Hill, 2001.

Personal Achievements and Interests

Youth soccer, track, basketball and softball coach

Habitat for Humanity volunteer - construction, demolition and

restoration

Certified USCG Captain

Patent recipient

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