Dimas&Novriandi& Follow&Me&Online&&

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Email:'acg30m@r.postjobfree.com' '

•'Blog:'http://www.dimasnovriandi.com'

Skype:'dimas.novriandi' '

•'Facebook:'http://facebook.com/dimasnovriandi''

+62'811'137055'

•'FB'page:'http://facebook.com/dimasnov'

Jakarta,'Indonesia' ' ' '

•'Twitter:'http://twitter.com/dimasnovriandi'

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•'LinkedIn:'http://linkedin.com/in/dimasnovriandi''

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PROFESSIONAL&SUMMARY:&

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Highly'skilled'and'talented'expert'at'Digital'Marketing'&'Public'Relations'through'extensive'corporate'and'agency'

experience.'Demonstrate'keen'expertise'in'building'and'establishing'positive'relationships'with'individuals'from'

diverse'backgrounds'and'at'all'organizational'levels.'Recognized'for'driving'project'deliverables,'achieving'

deadlines,'and'delivering'outstanding'results.''

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Digital'Marketing' Customer'Relationship'Management'

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ERcommerce' Communications'Strategy'

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Public'Relations' Project'Management''

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Marketing'Communications' Legal'&'Government'Relations'

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Event'Management' Community'Management

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EDUCATION:&

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•'Master'of'Business'Law,'Universitas'Gadjah'Mada,'Yogyakarta''

•'Bachelor'of'Law'(Civil'Law),'Universitas'Gadjah'Mada,'Yogyakarta''

•'Bachelor'of'Accounting'(International'Accounting),'Universitas'Islam'Indonesia,'Yogyakarta'

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PROFESSIONAL&EXPERIENCE:&

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XM&Gravity&Indonesia&

General&Manager& & & & & & & December&2013&I&Present&

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Managing'a'large'team'of'more'than'140'digital'experts'at'the'largest'integrated'digital'agency'in'

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Indonesia,'comprising'of'creative,'project'management,'IT,'social'media,'analytics,'etc.'

Leadership'and'operational'responsibility'in'hands'on'aspect'of'managing'all'teams.'

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Developing'key'strategic'ideas'and'initiatives'for'clients’'digital'space.'

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Identify'opportunities;'appraise'new'technologies,'platforms'and'collaborations.'

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Establish'strategy'and'measurable'objectives'to'deliver'business'objectives.'

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Keeping'a'record'and'check'of'company's'growth.'

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PT&XL&Axiata,&Tbk.&

Digital&Marketing&Specialist& & & & & & October&2012&–&November&2013&

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• Develops'and'supports'comprehensive'digital'marketing'campaigns.''

• Consults'with'line'of'business'managers'to'support'business'needs'and'plans'digital'testing'and'campaigns'

'based'on'market'intelligence,'previous'test'and'campaign'results'and'industry'best'practices.''

• Develops'campaign'plans,'provides'project'management'oversight'and'manages'participation'of'external'

'agencies'and'vendors'as'appropriate.''

Dimas'Novriandi Page'2'of'5&

• Monitors'active'campaigns'and'recommends'changes'to'drive'desired'results'and'ensure'campaign'is'

executed'in'accordance'with'budgetary'guidelines.''

• Collaborates'with'internal'staff'and'external'vendors'to'integrate'and'maintain'all'tracking'codes,'tags,'etc.'

required'to'track'and'evaluate'digital'activities.'

• Designs'and'maintains'succinct'management'reports'of'digital'marketing'results'and'trends,'including'key'

findings,'interpretation'and'implications'for'marketing'strategies'and'tactics.''

• Maintains'and'applies'knowledge'of'current'and'emerging'digital'marketing'tools,'technologies'and'

analytics.''

• Oversee'functionality'of'the'company'social'media'channels'and'content'management'system'on'a'dayRtoR

day''basis.''

• Ensuring'content'is'updated'as'needed'and'keeping'within'brand,'messaging,'and'legal'guidelines.''

• Grow'company’s'online'community/presence.''

• Stay'on'top'of'social'media'trends'and'technologies;'research'emerging'social'media'tools/trends.''

• Assist'with'generation'of'content'for'blogs,'Facebook,'Twitter,'YouTube,'Pinterest,'8Tracks,'Instagram,'etc.''

• Research'new'channels'and'assist'in'developing'plans'that'will'maximize'our'online'presence.''

• Support'business'and'editorial'goals'by'scheduling'communications'to'drive'fan'and'followers'interactions'

'(quizzes,'contests,'surveys,'etc

• Assist'with'developing'an'overall'strategy'and'protocol'for'managing'online'relationships'(e.g.'community'

gathering,'etc

• Scheduling'online'communityRrelated'events'and'serve'as'the'first'point'of'contact'for'the'community.''

• Ensure'that'the'corporate'brand'is'integrated/properly'placed'within'social'media/digital'marketing'

strategies.''

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Zalora&Indonesia'

Community&&&PR&Manager& & & & & Mid&July&2012&–&September&2012&

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• Manage'and'spearhead'Public'Relations'initiatives.''

• Develop'and'maintain'good'relationships'with'the'media'–'including'newspapers,'fashion'magazines,'

radio,''television,'new'media,'communities,'and'bloggers.''

• Desire'and'appetite'to'build'a'strong'and'lasting'brand'image.''

• Manage'media'relations'and'press'released'to'an'international'standard'while'tailoring'information'to'the'

Indonesia'retail'consumer.''

• Key'representative'of'Zalora’s'business'by'attending'various'fashion'shows'and'events'and'ensuring'

marketing''communications'are'tailored'to'specific'audiences'that'are'primarily'fashion'related'consumers.''

• Make'recommendations'regarding'emerging'digital'and'new'technologies,'and'identify'strategic'partners'

when''needed.''

• Initiate,'develop,'implement,'control'and'be'able'to'measure'online'marketing'campaign.''

• Coordinate'with'partner'to'carry'out'marketing'campaign.''

• Produce'campaign'reports'and'analyze'performance.''

• Manage'and'monitor'existing'social'media'account'by'using'social'media'monitoring'tools'to'monitor'

conversations'and'report'on'metrics.''

• Monitor'trends'in'social'media'tools,'trends,'and'applications.''

• DayRtoRday'management'and'development'of'editorial'content'on'social'media'platforms,'including'

tweets,''posts'and'discussions.''

• Create'content'for'feeds'and'snippets'in'various'social'media'sites.''

• Schedule'and'organize'multiple'departments'that'generate'content'on'a'daily'basis.''

• Conduct'keyword'research'including'cataloging'and'indexing'target'keyword'phrases.''

• Scheduling'communityRrelated'events'and'serve'as'the'first'point'of'contact'for'the'community.''

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Dimas'Novriandi Page'3'of'5&

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PRISM&–&JWT&Bangkok&

Indonesian&Social&Media&Conversation&Manager& & July&2011&–&Mid&July&2012&

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• Hired'by'PRISM,'the'public'relations'and'sponsorship'specialist'agency'of'JWT,'serving'for'Ford'Asia'Pacific'

&'Africa'(APA)'based'in'Bangkok,'Thailand.''

• Work'to'implement'new'social'media'strategies'and'platforms'for'Ford'Motor'Indonesia'(FMI)'while'

managing'2'(two)'Facebook'pages'(Ford'Fiesta'di'Indonesia'&'Ford'Indonesia),'Twitter'account,'and'other'

social'media'acR'counts.''

• Create'the'project'management'documentation,'including'statements'of'work,'execution'plans,'editorial'

calendars,'and'media'and'community'engagement'plans.''

• Work'with'PR'and'digital'agencies'to'develop'and'execute'integrated'communications'programs'for'clients'

in'Jakarta.''

• Interact'with'client'customers'to'align'service'of'their'needs'with'corporate'objectives.''

• Be'the'eyes'and'ears'of'the'brand'as'if'my'own'reputation'depended'on'it.''

• Build'and'maintain'client'content'distribution'network'by'way'of'social'media'channels.''

• MinuteRbyRminute'participation'in'conversations'that'surround'content'and'brand,'answer'comments,'be'

a'mediator.''

• Identify'threats'and'opportunities'in'user'generated'content'surrounding'client'brand'and'report'to'

appropriate''parties.''

• Create'content'for'feeds'and'snippets'in'various'social'media'sites.''

• Optimizing'tags'on'feeds,'sharing'sites'like'YouTube/Flickr'and'search'engines'through'copywriting'and'

creative'and'keyword'optimization.''

• Manage'and'track'linkRbuilding'campaigns,'coordinated'with'all'facets'of'client'business.''

• Create'and'update'daily,'weekly,'and'monthly'reports.''

• Analyze'campaigns'and'translate'anecdotal'or'qualitative'data'into'recommendations'and'plans'for'

revising'the''social'media'campaigns.''

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PT&HM&Sampoerna,&Tbk.&&

Regulatory&Affairs&Executive& & & & & March&2010&–&June&2011!

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• Monitors,'updates,'and'analyzes'on'regional'and'national'regulations'impacting'to'the'business.''

• Follow'up'the'implementation'progress'of'certain'regulations'that'affecting'Sampoerna’s'business'process.''

• Support'Regulatory'Affairs'&'Strategy'Manager'in'making'plans,'designs,'executes,'and'monitors'

stakeholder''engagement'strategy.''

• Prepare'strategic'proposal'in'order'to'anticipate'the'change'and/or'the'existence'of'the'regulations'for'the'

'effective'management'of'tobacco'business.''

• Communications'support'to'all'relevant'partners'(e.g.'other'departments,'retailers,'etc.)'about'

implementation''guideline.''

• Facilitate'an'open'positive'dialogue'with'key'government,'media'and'other'stakeholder'groups'in'order'to'

enhance'the'reputation'and'knowledge'of'the'company'with'these'groups'and'to'ensure'that'Sampoerna'

is'involved'in'a'constructive'debate'and'policy'drafting'on'issues'that'could'affect'the'company.''

• Managing'and'monitoring'Regulatory'Department'budget.''

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PT&HM&Sampoerna,&Tbk.&

External&Communications&Executive&& & & February&2009&–&February&2010!

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• Assigned'as'project'manager'and'successfully'held'Anugerah'Adiwarta'Sampoerna'2009,'the'country’s'

largest'awards'program'for'journalism.''

• Advise'the'planning,'development'and'delivery'of'a'program'of'ever'improving'external'communications.''

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• Develop'communication'strategies'and'responses'to'media'inquiries'to'help'shape'public'message'about'

the''company.''

• Undertake'proactive'earned'media'and'public'relations'projects'and'campaigns'to'support'business'

objectives''and'fortify'the'Sampoerna’s'public'reputation.''

• To'monitor'external'communications,'routinely'to'identify'and'to'communicate'sector'news'and'issues'

relevant''to'Sampoerna’s'business.''

• Build'close'relationships'with'press'and'media

• To'plan,'write,'edit,'and'distribute'press'releases,'media'advisories,'articles,'financial'&'regulatory'

communications,'CSR'advertorial'materials,'and'web'content.''

• Evaluating'sponsorship'proposals'to'obtain'significant'branding'impact'and'supporting'in'drafting'the'

strategy'and'or'plan.''

• Managing'and'monitoring'External'Communications'Department'budget.''

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Esquire&Indonesia&

Reporter& & & & & & & January&2009&

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• Reported'and'wrote'about'music,'film,'and'lifestyle'for'independent,'wellRestablished,'and'intellectual'

men'readers.'

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Maverick&PR&Consultancy&

Associate&Public&Relations& & & & & July&2008&–&December&2008!

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• Successfully'promoted'to'assisted'PRRrelated'activities'for'AXIS'account'as'the'biggest'retainer'client,'after'

1'month'of'proven'track'record'in'assisted'others'major'accounts'including'Citi'Indonesia,'Coca'Cola'

Indonesia,'and'J.'D'Power.''

• Assigned'as'one'of'consultant'in'New'Social'Media'department.''

• Successfully'held'several'press'conferences'with'international'and'national'media'coverage.''

• Assigned'as'event'manager'assistant'in'Pesta'Blogger'2008.''

• Maintained'strategic'relationships'with'mass'media.''

• Assisted'in'composing'press'releases'and'editorials'and'provided'media'documents.''

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ONLINE&COMMUNITY&&&ENGAGEMENT:&

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Kopdar&Jakarta&Mailing&List&&& & & & & November&2008&I&present&

Founder'&'moderator'of'mailing'list'called'“Kopdar'Jakarta”'(Jakarta'Meet'Up)'who'has'members'

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consisting'of'more'than'200'prominent'bloggers,'social'media'activists,'and'influencers'in'Indonesia.'

Link:'http://www.kopdarjakarta.com'

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Social&Media&Strategist&Club&(FB&Group)& & & October&2008&I&present&

One'of'the'moderators'of'closed'Facebook'group'called'“Social'Media'Strategist'Club”'who'has'members'

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conR'sisting'of'more'than'2,000'social'media'specialist,'strategist,'influencers,'and'buzzers'in'Indonesia.'

Link:'https://www.facebook.com/groups/Social.Media.Strategist/'

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HONORS&&&ACHIEVEMENTS:&

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• The'winner'of'‘Golden'Ticket’'Competition'–'Educational'trip'to'U.S.,'U.S.'Embassy,'Jakarta'(June'2010)''

• Top'5'Finalist'of'Soyjoy'Healthylicious'Challenge,'1st'Online'Reality'Show'in'Indonesia,'Jakarta'(March'–

June''2010)''

• Literature'Writing'Course'scholarship'for'Yogyakarta’s'young'emerging'writers,'Yayasan'Umar'Kayam,'

Yogyakarta'(October'2007)''

• 1st'winner,'Securities'Exchange'Game'on'The'Surabaya'Stock'Exchange,'Surabaya'(February'14,'2007)''

Dimas'Novriandi Page'5'of'5&

• 1st'winner,'“Kontroversi'RUU'Ketenagakerjaan”'essay'contest,'Dewan'Mahasiswa'Justicia,'Fakultas'

Hukum''UGM,'Yogyakarta'(May'24,'2006)''

• Harapan'I'Dimas'Jogja,'Dimas'Jogja'Favorit,'and'Dimas'Jogja'Persahabatan,'Pemilihan'Dimas'Diajeng'Jogja'

'2003,'Dinas'Pariwisata'Seni'dan'Budaya,'Kota'Yogyakarta''

• Yogyakarta'delegate'for'the'AntiRDrugs'National'Fun'Camp,'organized'by'National'Narcotic'Body'and'FAN'

Campus,'Yogyakarta'(June'29'–'July'03,'2003)''

• Education'scholarship,'Yayasan'Anak'Bangsa,'Yogyakarta,'2002''

• Duta'II'Putra'Gerhana'(Gerakan'Hadang'Narkoba)'2001''

• Best'5'finalist'of'young'ambassador'of'The'Ship'for'Southeast'Asian'Youth'Program'(SSEAYP)'selection'

Japan''from'Special'Region'of'Yogyakarta'(2000'R'2001)''

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RECCOMENDATIONS:&

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Jasmina'Dewi'LP'Nashya,'Digital'&'Social'Media'Activation'Senior'Manager,'PT'XL'Axiata,'Tbk.'Jakarta

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' Mobile'phone'+628**********' 'Email:'acg30m@r.postjobfree.com''

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Reha'Alev,'Multimedia'&'Digital'Communications'Manager,'Ford'Asia'Pacific'and'Africa,'Bangkok

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' Mobile'phone'+668********' 'Email:'acg30m@r.postjobfree.com''

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Elvira'Lianita,'Regulatory'Affairs'Manager,'PT'HM'Sampoerna'Tbk.'Jakarta

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' Mobile'phone'+628*********' 'Email:'acg30m@r.postjobfree.com''

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Hanny'Kusumawati,'Creative'Director,'Maverick'Public'Relations'Consultancy,'Jakarta

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' Mobile'phone'+628*********' 'Email:'acg30m@r.postjobfree.com''

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