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Project Manager Marketing

Location:
Ambavaram, AP, 523112, India
Posted:
December 16, 2014

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Resume:

SUNIL KUMAR T R

Flat No: ***, Plot No: ***/B

Crystal Avenue, Vengal Rao Nagar

Hyderabad 500038

+91-988**-*****;

acg15k@r.postjobfree.com;

Business System Analyst / Project Manager

Focused SAS certified advanced programmer, MBA (IT), having 6.9 years

expertise in Business Intelligence and Business Analytical skills and

software development life cycle. Seeks challenging assignments in Business

Consulting, Corporate Planning, Marketing, Insurance, Health-care.

EXCUTIVE SUMMARY

. Comprehensive knowledge of software applications and systems development

(SASD) program.

. Acts as a liaison between the business groups, technology teams and

Business Intelligence, to bridge the gaps.

. Expertise in formulating into statistical / mathematical problems.

. Experience in discovering business needs, gathering specifications;

formulating into statistical / mathematical problems; analyze, summarize

& resolve them to elicit meaningful business solutions;

. Proficient with SAS/BASE, SAS/STAT, SAS/GRAPH, SAS/ODS, SAS/MACROS and

SAS/SQL programming

. Competent in applying PROC ANOVA, PROC BOXPLOT, PROC CLUSTER, PROC

FACTOR, PROC GLM, PROC LOGISTIC, PROC TTEST and interpreting the system

driven output/results statistically.

. Expert in building and managing the entire life cycle of predictive

models and data mining models-Logistic regression, Multivariate linear

regression, cluster analysis etc in SAS environments.

. Confidently communicated research insights to CIO/ Marketing Head-India

for decision making

. Have gathered experience and ability to work with cross-functional teams;

Direct marketing, Bulk SMS,

E-Business marketing channels, Customer Relation management, Genetics,

Health care and Medicine.

. Decisive leader with effective people management skills & Capable of

developing lead core teams.

CORE COMPETENTCIES

Software Application and System Development; SIT;

UAT; Production support; Process design & Management;

Client Relationship Management; Management of cross functional

teams; Business Intelligence; Business Analytics;

Marketing survey, Research & Analysis;

TECHINICAL EXPERTISE

SAS Accessing Accessing data from internal and external data sources, creating

data data structures and managing data through data step and Compiled

data step Programming, Date and Time

SAS PROC CHART, PROC FREQ, PROC MEANS, PROC STANDARD, PROC SUMMARY,

Statistical PROC UNIVARIATE

Procedures

SAS Other PROC APPEND, PROC PRINT, PROC PRINTTO, PROC CONTENTS, PROC

Procedures DATASETS, PROC EXPORT, PROC FORMAT, PROC IMPORT, PROC SORT, PROC

SQL.

SAS Macros Creating and invoking variable and macros, Interface with Macro

facilities, Complied macro programming and Auto call macro

programming, Macro Quoting

SAS BI TOOLS SAS/STAT, SAS ENTERPRISE GUIDE 4.0, ENTERPRISE MINER

Others MS OFFICE, EPI6,

PROFESSIONAL EXPERTISE

SAS Analyst; Free Lancer August

2011 to till date

. Interact with medical professionals and understand the complex project

specifications.

. To process raw data according to statistical analytics plan.

. Formulate and transform complex project specifications into mathematical/

statistical models.

. Determine and evaluate credibility of models - exploratory data analysis,

Hypothetical testing, correlation analysis, Regression analysis, Analysis

of variance, logistic regression, factor analysis etc.

. Interpreting the system driven results statistically and develops

research documentation.

. Makes recommendations based on research findings.

CitiFinancial India Ltd, New Delhi

Nov'06 - June 2011

Business Systems Analyst

. Interact with clients; develop business logics and co-ordinate with

technical team.

. Created artefacts like Business Requirements (BRD).

. Provided logical and analytical support to development team in SIT and

business users in UAT.

. Analyzed and provided solution for the real time issues reported by the

client in live environment.

. Experienced in Business Analysis involving analysis of business and

functional requirements, Test planning, and Preparing Functional Test

cases.

. Adept at handling Compliance, Receivables, Audits, Impact analysis,

Production issue resolution, guide document production team to implement

new endorsement

. Confidently communicated and documented research insights, presenting

recommendations to CIO/ Marketing Head-India.

. Liaised with clients and vendors to resolve day-to-day problems and make

process changes.

. To provide production support and dynamic implementation of business

polices on live production.

. Research and evaluate technology solutions and present recommendations

for improved system operations.

. Played key role in design and development activities to ensure software

requirements were met.

. Prepared of Daily/Weekly and monthly MIS for multichannel.

. Create data verification methods and comply with standard Business

policies.

SAS TOOLS: SAS/BASE, SAS/Macros, SAS/SQL, SAS/ODS, SAS/STAT;

Business Intelligence: Business Statistics, Predictive techniques, data

mining techniques

Business System Projects Business Intelligence

Projects

Water Fall Report Customer Behaviour Analytics

Logistic Regression Model

Automated Direct Marketing process Control Group Analytics

Customer Segment Model

Automated Bulk SMS process Revenue Analytics

Customer Needs Assessment

New Borrower Tele-calling module Cost Control Analytics

Cost Reduction Analytics

Accomplishments

Reduced (7days X 4persons) working hours into (1dayX1person) working hours

and cost with 100% data accuracy.

Generated an additional revenue of 10.2 million/month.

Saved a cost of 10 plus million/annum.

PREVIOUS WORK ASSIGNMENTS

Academy for Nursing Studies and women empowerment research studies,

Hyderabad 2003-2006

Sr. Research analyst

Aurora Degree College, Hyderabad

2001-2003

Statistics Lecturer

MNR Degree College, Hyderabad

1998-2001

Statistics Lecturer

BUSINESS INTELLIGENCE TECHNIQUES/ PREDICTIVE MODELS

Multivariate Regression Analysis Logistic regression

Correspondence Analysis Factor Analysis

RFM analysis Cluster Analysis

STATISTICAL METHODS EXPERTISE (Business Statistics, Medical Statistics,

Mathematical Statistics)

Exploratory data analysis, Descriptive Statistics,

Inferential Statistics, Graphical Presentations,

Probability Distributions, Correlations,

Probability, Odds, Odds Ratios and Risk Ratios, Measures of

Association

ACADEMIC CREDENTIALS

. MBA (information Technology) from Amity University

2012

. Master's degree in Statistics from Osmania University

1998

. Bachelor's degree in Statistics from Osmania University

1995

Certifications

. Six Sigma Trained Professional from Indian Statistical Institute, New

Delhi. 2007

. SAS Certified Advanced Programmer

2008

. SAS Certified Base Programmer

2008

. Brain bench Certified Base SAS Programmer

2008

Professional Seminars Attendance:

. Attended-Seven-day International Conference on Statistical Theory,

Practice & Education, ISB, Hyd.

. Attended a One-day conference on Six Sigma Limits, ISB Hyderabad

Extra Curricular Activities:

. Achieved alpha grade as Officer - Second Lieutenant in NCC, at all India

level.

. Secured Second position in Drill as Officer - Second Lieutenant (senior

division).

. Participated in various NCC camps as NCC cadet.

. Voluntarily participation in Eye camp.

PERSONAL DETAILS

Father's Name: T J M Raja

Date of Birth: 20/04/1975

Marital Status: Married.

Language Proficiency: English, Hindi and Telugu.

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