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Marketing Coordinator (marketing analytics), Customer Service, Sales

Location:
Knoxville, TN
Posted:
December 15, 2014

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Resume:

Pamela Ward

**** ******* **** • Morristown, TN **814 • 423-***-**** • acg10h@r.postjobfree.com

CAREER PROFILE

High energy, results oriented professional with over twenty years of sales, marketing, brand management, public relations,

corporate event planning, trade show coordination, customer service, and logistics experience.

PROFESSIONAL EXPERIENCE

1989 – 2013 Tuff Torq Corporation – Morristown, Tennessee

Corporate headquarters for one of the world’s largest manufacturers of top quality drive train components for use in industrial,

marine, agricultural, and lawn & garden equipment.

Coordinator, Customer Service/Special Projects (2009 2013)

Coordinator, Marketing (2005 – 2009)

Account Representative, Sales (2001 – 2005)

Coordinator, Sales (1997 – 2001)

Planner, Logistics (1994 – 1997)

Coordinator, Human Resources (1991 – 1994)

Office Manager (1989 – 1991)

Duties and Responsibilities

Comprehensive market research, reporting findings and recommendations to the corporate management group.

Collection and monitoring of competitive intelligence.

Monitoring industry trends, standards, and statistics.

Forecasting industry growth (rolling 5 years).

Planning product life cycles with recommendations for replacement products.

Analysis of needs and requirements of customers (OEMs) and consumers (retail end users).

Random frequent audits of retail store OPE sales staff to obtain their opinion of products, current store inventory, product

turnover rate, and retail consumer satisfaction.

Providing educational events at retail stores for OPE sales staff to ensure their understanding of the importance of power

train components to the overall vehicle as well as the advantages of the company’s products compared to other brands.

Building and maintaining relationships with corporate and retail store management to ensure mutual cooperation and positive

consumer outlook for the company, e.g., floor signs, hang tags, and pamphlets to bring attention to the drive train system of

vehicles that included company’s products.

Coordinating events that showcase company’s products vs. competitor products at retail stores, home shows, trade shows, etc.

Examples: Ride & Drive events, Lawn Tractor Races, & Lawn Tractor Obstacle Courses.

Coordinating company trade shows, career fairs, and corporate events. Maintaining, upgrading and redesigning trade show

booth assets as needed.

Developing sales literature, products catalogs, advertising, etc.

Managing company’s corporate message and branding via corporate website and social media.

Developing company’s brand assets & corporate logo usage standards.

Coordinating corporate sponsorship events that showcased the company’s products, e.g., Annual University Level Basic

Utility Vehicle Building competition.

Coordinating corporate project sponsorship and company engineering expertise to local high school technology planners,

teachers and students.

Encouraging via corporate participation in the development and continued support of the “Shop Rats Industrial Program”.

This program encourages non college bound students to recognize the value a technical education may offer them. Program

developed by Brian Copes, one of People Magazine’s 2012 Teachers of the Year.

OPEI: Representing the company serving on Marketing Services Committee. 15 years. Promoting the Turf Mutt Education

Program, encouraging an appreciation of the outdoor environment for grade K 5 students locally and at events/trade shows 8

years.

BUSINESS COMMUNITY INVOLVEMENT

United Way of Hamblen County

Budget & Allocations Committee. 5 years.

Loaned Executive. 3 years.

Speaking to employee groups from Hamblen County companies sharing knowledge and personal experiences with various

United Way sponsored organizations.

Morristown Area Chamber of Commerce. 23 years.

Public Relations Committee

Tourism Appreciation Committee

Business Expo Committee

Golf Tournament Committee

OTHER EXPERIENCE

Kaizen, 5S, Kanban, Lean Manufacturing

The Dale Carnegie Course; High Impact Presentations; Sales Success

PERSONAL COMMUNITY INVOLVEMENT

American Red Cross

Instructor: First Aid and CPR. 25 years.

Instructor Trainer: First Aid, CPR, and Bloodborne Pathogens. 12 years.

Triangle Rescue Group. 17 years.

A highly trained, technical rescue group consisting of members from VA, TN, and NC, whose mission is to provide management and field

team members to assist local authorities with search & rescue as well as high level technical vertical rope rescue both above and below

ground.

Certified (VA) Incident Command System (ICS): ICS Search & Rescue Manager

National Cave Rescue Commission Certified: Advanced Single Rope Vertical Rescue Techniques



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