Thomas R. Hollar

Mount Laurel, NJ

856-***-****

acfzry@r.postjobfree.com

__

Field Sales Manager and Parts and Service Marketing Professional

OEM Parts and Accessory Field Management * Service Retention System Sales *

Direct Marketing * Wholesale Parts Marketing* Service Business Development

Parts and Service Marketing * Leadership * Results Focus Communicator

Well rounded tactical and passionate self starter who is driven to achieve

excellence and results. Exceptional team building and relationship manager

focusing on the delivery of products to OEM dealers that increase their

efficiency and profitability. Recognized for achieving sales results;

employing consultative selling techniques and ability to implement

strategies and tactics to enhance dealership profitability through parts

and service marketing.

Accomplishments

GS MARKETING MOUNT LAUREL, NJ 1998 - 2012

Director of Sales: Regional Sales Director

Responsible for the sale of direct marketing, CRM and promotional products

to OEM regional offices and national headquarters.

. Trained Toyota District Sales Managers on recent enhancements to

proprietary internet software that segments dealer databases for use

in direct marketing projects.

. Built and maintained relationships at all levels of distribution: OEM,

Region, Zone, Dealer.

. Ensured maximum exposure of products through presentations to Regions,

Dealers, and Dealer Groups.

. Achieved multi-million dollar sales objectives every year employed by

GS Marketing.

. Supervised the activities, monitored and delivered evaluation of

three direct report Regional Sales Managers

. Monitored and evaluated competitive products and provided strategic

feedback to headquarters

. Achieved highest level of company sales

DAEWOO MOTOR AMERICA COMPTON, CA 1997 - 1998

Senior Manager - Marketing Communications

Key Executive responsible for the interpretation and implementation of a

unique product launch into the US Market.

. Managed professional team of six marketers

. Managed tactical launch of new automotive products into US Market

. Developed and conducted orientation program for students traveling to

Korea for training

. Directed the training effort to allow stores to open in shortened time

frames, responsible for all dealership collateral materials and

controlled the advertising efforts for product launch.

DAEWOO MOTOR USA ARLINGTON HEIGHT, IL 1997 - 1998

Marketing Communication Manager

. Management team member charged with devising and implementing key

marketing strategies with emphasis on building and enhancing the

entire sales and service cycle.

. Developed unique store training that fully recognized the customer in

the process. Coordinated the creation of the "Daewoo Way" customer

handling process and negotiated vendor contracts for the auto shows.

METRIX/ The Parts Warehouse S. PLAINFIELD, NJ 1995 -

1997

Director of Marketing

Primary responsibility was to create and implement marketing strategies for

this $100+ million automotive parts and accessories importer.

. Created first company marketing plan

. Developed and implemented sales incentive programs to independent

service repair shops

. Created and administered unique direct mail program that tied customer

to Metrix; Cultivated relationships and managed large co-op programs

with Tier 1 suppliers

. Initiated, wrote and produced quarterly newsletter to all customers

. Maintained a complicated pricing structure

. Managed all European and Asian Automotive Replacement Parts lines

. Supervised three product managers

THOMAS MARKETING GROUP MT. LAUREL NJ 1987 - 1995

Owner, Advertising Agency

Owned and managed advertising agency specializing in automotive TV, radio

and direct mail.

. Created Tier 2 advertising strategies and tactics for regional

automotive advertising groups

. Managed $4MM advertising budget

. Produced over 200 radio spots, 20 TV spots and created unified image

for dealer groups.

. Moved sales from 450 units per month to almost 800 per month in

competitive marketplace.

. Produced training videos and business management seminars for dealer

parts and service managers.

SUBARU OF AMERICA CHERRY HILL, NJ 1984 - 1987

Parts and Accessories Marketing Manager/Field Operations Manager

Controlled the tactical implementation of the national parts marketing plan

through the direction and motivation of (8) field sales managers.

. Exceeded all sales budgets, introduced two new product lines to the

dealer/distributor group and implemented and managed a direct mail

plan that increased dealer utilization over 200%.

. Created Marketing Strategy and Tactical Operation plan to achieve

sales budgets.

. Created and maintained national direct mail program.

Education

RUTGERS UNIVERSITY NEWARK, NJ

Graduated Cum Laude, Bachelor of Science degree in Accounting

AFFILIATIONS

Philadelphia Direct Marketing Association - Member 2001 - 2008

Direct Marketing Association - Member 1999 - 2009

Houston DMA - Member 1999 - 2001

American Marketing Association - Member 1994 - 1996

American Society for Training and Development 1981 -

1985

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