Francie Trout

*** ***** ******* ****

Springfield, PA 19064

acfyze@r.postjobfree.com

610-***-****

A marketing media and public relations professional with a deep knowledge

of emerging digital technology, social media, innovative ad platforms,

competitive sites and mobile applications as well as having a strong

digital experience, and working with major brands.

Education Drexel University

MBA (Marketing), LeBow College of Business

MS, Television and New Media (Social and Digital) Management

BS, Communications/Broadcast Media

Social Media Skills Facebook, Twitter, LinkedIn, Google+, Tumblr,

Pinterest, Foursquare, Instagram, Vine, YouTube,

Snapchat, GetGlued, Google Analytics, Google Adwords,

Facebook Insights, Radian6, Hoot Suite, SEO and SEM

Digital Skills Pro Tools, Media Edit, Audacity, Avid, Final Cut Pro,

Photoshop, InDesign, Adobe Creative Suite,

Blogging/Podcasting - Wordpress/Blogger, HTML, XML, CSS,

MS Word - Excel -Powerpoint

Experience Publish/schedule content while maintaining a consistent

presence across all digital channels

Create, write and post regular updates social media spaces using

Facebook, LinkedIn, Google+, Instagram, Pinterest and

other emerging platforms

Responsible for new media asset management

Expedites the creation, content, schedule, approval and deployment of

marketing e-mails

Oversees content management systems, including content creation and

review, and assists in developing a content management

strategy

Draft press materials: press releases, fact sheets, media alerts and

long form articles

Interface with client to gather content and ensuring

cohesive posts for business initiatives

Participate/monitor in real-time social media

conversations as well as questions and feedback,

escalate, and respond accordingly

Promote and publicize customers' branding events and

accomplishments

Ability to supervise a team of communication professionals

Shoot video, still photos, and created original image based content

Conceived, pitched, researched and assisted in production of critical

ideas behind brand

Involved with the innovated advertising process of the creation of

commercial and promotional radio spots, from copywriting,

continuity, traffic to the studio production of ads

Companies PR, Social, Digital and Content Manager -

Francie Trout Media Associates; Springfield, PA

2006-Present

Advance Video Production Adjunct

Instructor - Neumann University; Aston, PA

2008-2009

Producer - CBS 3; Philadelphia, PA

2006-2007

Producer - WWDB-AM Beasley Broadcasting;

Philadelphia, PA

2005-2006

Events Marketing and Promotions Producer

- Greater Media Radio; Philadelphia, PA

2003-2005

News Reporter, Writer, Announcer, Air

Talent - Clear Channel; Allentown, PA

1997-2003

News Anchor, Writer, Traffic Announcer,

Editor - CBS/Westwood One; Philadelphia, PA

1997-2000

Accomplishments

Utilized You Tube to promote a college within a university

with "Alumni Stories" creating a "buzz" for prospect

undergraduate and graduate candidates highlighting various

majors

Made use of My Space as well as Facebook to publicize

events presented by the college

Trained college marketers on how to use various social

media outlets and SEO

Created a social media plan for a not-internet literate

health coach and taught him how to increase is business by

using blogging, Facebook, Twitter and using analytics to

measure success

Shaped projects with Bing, Arch Metrics. Retail Integrity

Merchandising Solutions, Easy Shift and Field Agent

Worked with various entertainment management companies and

the marketing of clients' talent (music, actor, actress,

sports player, comedian) in radio/television/social media

and digital promotions

Wrote feature articles for summer version of Cape May

Herald News Papers

Signed WZXL Atlantic City on the air - was their first

Promotions/Events Marketing Director as well as copywriter

of many on-air spots and air talent for the station

Production and/or On-Air-Talent at WYSP, WKDU, WAEB-FM,

WMGM

Recipient of Two Associate Press News Broadcasting Award

for Radio Writing and Broadcasting

Participated in Widener University's Business Informatics

Program and the Senior Class Writing Business Plans with my

company having a Business Plan create by these talented

students

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